

Confidence in a Cream Hydrating Moisturizer is the #1 anti-aging facial moisturizer in the US based on NPD units for 2018.
Source: Sephora
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
glycerin.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, squalane.
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
A silicone that mixes with water creating nice light-weight product texture
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
A silicone that helps improve the product texture and spreadability. Can absorb oil creating a short-term mattifying effect on the skin
An emollient that helps soften the skin
A silicone that serves as an emollient. Helps create a nice non-greasy feels
Confidence in a Cream Hydrating Moisturizer is the #1 anti-aging facial moisturizer in the US based on NPD units for 2018.
Source: Sephora
Effective ingredients missing or their concentration is too low.
Infused with collagen, hyaluronic acid, niacin, peptides, ceramides, shea butter and vitamin E, your quick-absorbing face moisturizer reduces the appearance of pores and discoloration for a more even skin tone and plumps the look of lines and wrinkles.
Source: Sephora
Effective ingredients missing or their concentration is too low
| Promise | Can it deliver? |
|---|---|
| Moisturizing | |
| Anti-aging | |
| Evens skin tone |
Total Promises Fulfilled score: 25/100.
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Cyclopentasiloxane, Water, Hydrogenated didodecene, Ethylhexyl methoxycinnamate, Mica, Glycerin, Sorbitan isostearate, Titanium dioxide, Peg/ppg-18/18 dimethicone, Sodium chloride, Cyclohexasiloxane, Aluminum/magnesium hydroxide stearate, Dimethicone/vinyl dimethicone crosspolymer, Cetearyl ethylhexanoate, Squalane, Dimethicone, Disodium cocoyl glutamate, Methylparaben, Potassium sorbate, Isopropyl titanium triisostearate, Propylparaben, Silica, Parfum, Sodium cocoyl glutamate, Aluminum hydroxide, Laureth-4, Pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, Bht, Titanium dioxide, Ci 77891, Iron oxides
