Works for:
based on ingredients and %- Moisturizing
- Anti-aging
Doesn't work for:
based on ingredients and %- Evens skin tone
Can it cause trouble?
- Irritation risk: low
- Comedogenic risk ingredients: 0
Key actives
Product Summary
"It Cosmetics - Do It All Sheer Tint Face Balm Foundation" is effective for: Moisturizing
This product could be helpful for: Anti-aging, but its actives are not the most effective or are not well-studied.
Ingredient callouts
- Peptides (palmitoyl tetrapeptide-7 0.15% - 0.25% and palmitoyl tripeptide-1 0.15% - 0.25%). There are many different kind of Peptides and they are naturally present in our skin. They all are a combination of aminoacids. Some of them work as natural antibiotics, promote wound-healing and production of collagen. The science is still not settled on how effective Peptides are in skincare, but it is very likely that they have a benefit. They might help restore the skin barrier and fight the signs of aging. At the very least, Peptides work as humectants: they attract water to the upper layer of the skin and improve its hydration.
- Humectants (sodium lactate 0.15% - 0.30%, sodium hyaluronate 0.30% - 0.55% and glycerin 2.00% - 2.40%). These ingredients help attract water to the upper layer of the skin and improve the skin hydration.
About the brand
According to Cruelty-Free Kitty "It Cosmetics" is cruelty free, but its parent company is not.
Price
The product retails for 34.00$ in the United States.
For a detailed price comparison: click here.
Moisturizing
What does the product description say?
Powered by a 92% skincare base with collagen peptide, hyaluronic acid , and vitamin E, IT delivers sheer, buildable coverage that looks like your skin—only visibly smoother, firmer, more hydrated, and subtly blurred.
Source: It Cosmetics
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
glycerin, sodium hyaluronate.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, caprylyl glycol.
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: palmitoyl tetrapeptide-7, palmitoyl tripeptide-1
Helps attract water to the upper layer of the skin. Is often used to adjust the pH level of the product
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
A silicone that improves product texture and helps dissolve other ingredients. Can form a non-greasy film on the skin to prevent moisture loss
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
Helps preserve products and creates a nice product texture
A type of silicone that helps water and oil mix together. Can help to soften upper layer of the skin
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
Anti-aging
This product contains palmitoyl tetrapeptide-7, palmitoyl tripeptide-1. These ingredients might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
Evens skin tone
Effective ingredients missing or their concentration is too low
How honest is this product?
| Promise | Can it deliver? |
|---|---|
| Moisturizing | |
| Anti-aging | |
| Evens skin tone |
Total Promises Fulfilled score: 58/100.
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Potential irritants
Comedogenic ingredients
No comedogenic ingredients detected
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Key Actives
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
A silicone that improves product texture and helps dissolve other ingredients. Can form a non-greasy film on the skin to prevent moisture loss
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
Helps attract water to the upper layer of the skin. Is often used to adjust the pH level of the product
Potential irritants
A type of silicone that helps water and oil mix together
Helps preserve products and creates a nice product texture
Helps oil and water mix together and workd as a cleanser
Helps attract water to the upper layer of the skin. Is often used to adjust the pH level of the product
Comedogenic ingredients
We couldn't find any comedogenic ingredients in this product
All ingredients
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
An umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499. They might be able to offer some protection against visible light, but the degree of the protection is not clear
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
Helps to dissolve other ingredients in a formulation. Slows down the rate of product drying
A silicone that improves product texture and helps dissolve other ingredients. Can form a non-greasy film on the skin to prevent moisture loss
A type of silicone that helps water and oil mix together
A type of silicone that helps water and oil mix together. Can help to soften upper layer of the skin
A mineral that is used as an optical filter (makes the skin looks nicer through light reflection) and to improve the texture of cosmetic products
Helps preserve products and creates a nice product texture
A preservative. It helps prevent bacterial growth in cosmetic products
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
Helps oil and water mix together and workd as a cleanser
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
Is used to add opaque (non-transparent) appearance to formulations. Can be used to coat other ingredients for even dispersion. This is a different ingredient compared to the ones used in antipersperants (aluminium chloride and aluminium chlorohydrate)
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
Helps attract water to the upper layer of the skin. Is often used to adjust the pH level of the product
Used to increase stability of product formulations
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
Ingredient list view
Ci 77891, Titanium dioxide, Iron oxides, Water, Dimethicone, Isotridecyl isononanoate, Glycerin, Candelilla cera, Dipropylene glycol, Polymethylsilsesquioxane, Peg-9 polydimethylsiloxyethyl dimethicone, Dimethicone/polyglycerin-3 crosspolymer, Polyglyceryl-4 isostearate, Cetyl peg/ppg-10/1 dimethicone, Synthetic fluorphlogopite, Caprylyl glycol, Phenoxyethanol, Ethylhexylglycerin, Tocopherol, Disodium stearoyl glutamate, Sodium hyaluronate, Aluminum hydroxide, Butylene glycol, Carbomer, Sodium lactate, Polysorbate 20, Pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, Palmitoyl tripeptide-1, Palmitoyl tetrapeptide-7