Works for:
based on ingredients and %- Anti-aging
- Moisturizing
Doesn't work for:
based on ingredients and %- Evens skin tone
Can it cause trouble?
- Irritation risk: medium
- Comedogenic risk ingredients: 0
Key actives
Product Summary
"It Cosmetics - Do It All Radiant Concealer | IT Cosmetics" is effective for: Anti-aging and Moisturizing
Ingredient callouts
- Peptides (palmitoyl tetrapeptide-7 0.20% - 0.35% and palmitoyl tripeptide-1 0.20% - 0.40%). There are many different kind of Peptides and they are naturally present in our skin. They all are a combination of aminoacids. Some of them work as natural antibiotics, promote wound-healing and production of collagen. The science is still not settled on how effective Peptides are in skincare, but it is very likely that they have a benefit. They might help restore the skin barrier and fight the signs of aging. At the very least, Peptides work as humectants: they attract water to the upper layer of the skin and improve its hydration.
- Adenosine 0.20% - 0.40%. It is a compound that in involved in many biological processes inside the skin cells. According one high-quality clinical trial, topical Adenosine in low concentrations can somewhat help improve "deep wrinkles" - the wrinkles that appear with age in places where our faces are most dynamic (for example, on the forehead or in the corners of the eyes).
- Humectants (sodium lactate 0.20% - 0.40%, sodium hyaluronate 0.25% - 0.45% and glycerin 3.10% - 3.80%). These ingredients help attract water to the upper layer of the skin and improve the skin hydration.
About the brand
According to Cruelty-Free Kitty "It Cosmetics" is cruelty free, but its parent company is not.
Price
The product retails for 30.00$ in the United States.
For a detailed price comparison: click here.
Anti-aging
What does the product description say?
It’s great fpr Medium Coverage, Spot Concealing & Color Correction, Plumping Fine Lines & Wrinkles, Brightening Dull Skin, Hydrating Dry Skin.
Source: It Cosmetics
This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains adenosine.
These ingredients in the product can also be helpful, even though there is less evidence for their effectiveness: palmitoyl tetrapeptide-7, palmitoyl tripeptide-1.
Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.
Might help improve cell turnover and reduce inflammation in skin. One study shows that the ingredients might be able to help reduce dynamic wrinkles (for example, in the corners of the eyes or on the forehead)
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
Moisturizing
What does the product description say?
This multitasking makeup must-have plumps, conceals, hydrates and brightens with 16HR wear plus 24HR hydration.
Source: It Cosmetics
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
glycerin, sodium hyaluronate.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: cera microcristallina, coco-caprylate/caprate.
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: palmitoyl tetrapeptide-7, palmitoyl tripeptide-1
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
Helps to soften the upper layer of the skin, reduce water loss from its surface and create a thicker product consistency
Helps attract water to the upper layer of the skin. Is often used to adjust the pH level of the product
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
Helps to soften the upper layer of the skin without creating a greasy texture
Might help improve cell turnover and reduce inflammation in skin. One study shows that the ingredients might be able to help reduce dynamic wrinkles (for example, in the corners of the eyes or on the forehead)
Prevents water loss from the skin surface and thickens the product consistency
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
Helps preserve products and creates a nice product texture
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
Used to improve the product consistency and soften the upper layer of the skin
Helps attract water to the upper layer of the skin and can help improve skin barrier function
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
Evens skin tone
Effective ingredients missing or their concentration is too low
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
How honest is this product?
| Promise | Can it deliver? |
|---|---|
| Anti-aging | |
| Moisturizing | |
| Evens skin tone |
Total Promises Fulfilled score: 66/100.
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Potential irritants
Comedogenic ingredients
No comedogenic ingredients detected
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Key Actives
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
Helps attract water to the upper layer of the skin and can help improve skin barrier function
Might help improve cell turnover and reduce inflammation in skin. One study shows that the ingredients might be able to help reduce dynamic wrinkles (for example, in the corners of the eyes or on the forehead)
Might be helpful in neutralizing free radicals. Can have a dehydration effect that might somewhat decrease the look of puffy eyes
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
Helps to soften the upper layer of the skin, reduce water loss from its surface and create a thicker product consistency
Helps to soften the upper layer of the skin, reduce water loss from its surface and create a thicker product consistency
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
Helps attract water to the upper layer of the skin. Is often used to adjust the pH level of the product
Potential irritants
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
Helps oil and water mix together and workd as a cleanser
Helps preserve products and creates a nice product texture
Might be helpful in neutralizing free radicals. Can have a dehydration effect that might somewhat decrease the look of puffy eyes
Used to improve stability of the formulation
Helps attract water to the upper layer of the skin. Is often used to adjust the pH level of the product
Comedogenic ingredients
We couldn't find any comedogenic ingredients in this product
All ingredients
Helps to soften the upper layer of the skin without creating a greasy texture
Used to improve the product consistency and soften the upper layer of the skin
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
A mineral that is used as an optical filter (makes the skin looks nicer through light reflection) and to improve the texture of cosmetic products
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
A preservative. It helps prevent bacterial growth in cosmetic products
Helps oil and water mix together and workd as a cleanser
Prevents water loss from the skin surface and thickens the product consistency
A type of clay that is used to thicken the product consistency
Helps to soften the upper layer of the skin, reduce water loss from its surface and create a thicker product consistency
Helps to soften the upper layer of the skin, reduce water loss from its surface and create a thicker product consistency
Helps preserve products and creates a nice product texture
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
Used to stabilize product formulations and thicken product consistency
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
Might be helpful in neutralizing free radicals. Can have a dehydration effect that might somewhat decrease the look of puffy eyes
Helps attract water to the upper layer of the skin and can help improve skin barrier function
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
Used to improve stability of the formulation
Is used to add opaque (non-transparent) appearance to formulations. Can be used to coat other ingredients for even dispersion. This is a different ingredient compared to the ones used in antipersperants (aluminium chloride and aluminium chlorohydrate)
Might help improve cell turnover and reduce inflammation in skin. One study shows that the ingredients might be able to help reduce dynamic wrinkles (for example, in the corners of the eyes or on the forehead)
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
Helps attract water to the upper layer of the skin. Is often used to adjust the pH level of the product
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
An umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499. They might be able to offer some protection against visible light, but the degree of the protection is not clear
Ingredient list view
Water, Coco-caprylate/caprate, Hydrogenated polyisobutene, Glycerin, Propanediol, Synthetic fluorphlogopite, Propylene glycol, Sorbitan isostearate, Polyglyceryl-6 polyricinoleate, Niacinamide, Phenoxyethanol, Magnesium sulfate, Disodium stearoyl glutamate, Hydroxyacetophenone, Paraffin, Disteardimonium hectorite, Cera microcristallina, Microcrystalline wax, Cera microcristallina, Caprylyl glycol, Silica silylate, Butylene glycol, Synthetic wax, Tocopherol, Caffeine, Sodium polyglutamate, Panthenol, Sodium hyaluronate, Trisodium ethylenediamine disuccinate, Aluminum hydroxide, Adenosine, Carbomer, Sodium lactate, Polysorbate 20, Palmitoyl tripeptide-1, Palmitoyl tetrapeptide-7, Ci 77891, Titanium dioxide, Iron oxides
- Safety Assessment of Alkyl Esters as Used in Cosmetics
- Final report of the cosmetic ingredient review expert panel on the safety assessment of Polyisobutene and Hydrogenated Polyisobutene as used in cosmetics
- Glycerol and the skin: holistic approach to its origin and functions
- Surfactants and experimental irritant contact dermatitis
- Propylene Glycol
- Skin-sensitizing and irritant properties of propylene glycol
- Niacinamide - mechanisms of action and its topical use in dermatology
- Gehring, W. (2004). Nicotinic acid/niacinamide and the skin. Journal of Cosmetic Dermatology, 3(2), 88–93. doi:10.1111/j.1473-2130.2004.00115.x
- Safety Assessment of Magnesium Sulfate as Used in Cosmetics
- Vitamin E in dermatology
- Vitamin E and Skin Health
- Skin moisturizing effects of panthenol-based formulations
- Safety Assessment of Panthenol, Pantothenic Acid, and Derivatives as Used in Cosmetics
- Hyaluronic acid: A key molecule in skin aging
- Hyaluronan (Hyaluronic Acid): a natural moisturizer for skin care
- Safety Assessment of Alumina and Aluminum Hydroxide as Used in Cosmetics
- Evaluation of anti-wrinkle efficacy of adenosine-containing products using the FOITS technique