It Cosmetics Confidence in Your Beauty Sleep Triple Antioxidant Brightening Serum

It Cosmetics Confidence in Your Beauty Sleep Triple Antioxidant Brightening Serum

Efficacy75/100IrritancyLow

Works for

Moisturizing
Glycerin, Propylene glycol
Works
What the product description says
“100% active formula with 7 potent ingredients and no filler ingredients Unique skin-hugging texture locks in hydration without clogging pores No added water to prevent the degradation of vitamin C for maximum potency *Based on a clinical study conducted over 8 weeks with overnight radiance observed after one night.”
Source: It Cosmetics

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin, propylene glycol.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

GlycerinKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant~6.6–10%
Propylene glycol· HumectantEffect: LowHelps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating~24–35%
Anti-aging
Ferulic acid, Ascorbic acid
May help
What the product description says
“Discover IT® Powered by three efficacious antioxidants—vitamin C, ferulic acid and polydatin— Confidence in Your Beauty Sleep Triple Antioxidant Brightening Serum is a first-to-market formula that combines both brightening and powerful anti-aging skincare benefits in one bottle.”
Source: It Cosmetics

This product contains ferulic acid. This ingredient might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.

Ferulic acidKey activeEffect: MediumA potent anti-oxidant that has been shown to be effective in neutralizing free radicals in skin. There seem to have a synergetic effect of ferulic acid, vitamin E and C, meaning that when the ingredients are used together, they enhance each other's ability protect the skin against free radicals. Ferulic acid also helps to stabilize other ingredients - including vitamins C and E. It can help to even out the skin tone. Ferulic acid is approved for use as a sunscreen ingredient in Japan in concentrations up to 10%~1.6–2.4%
Ascorbic acidUnder-dosedThe most well-researched antioxidant that works in skin. Helps neutralize free radicals supporting collagen production, helping to even out the skin tone and preventing early signs of aging~3.3–4.9%
Anti-oxidation
Not advertised by the brand · Ferulic acid, Polygonum cuspidatum root extract + 1 more
Works well

This product contains antioxidants (ferulic acid) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

Ferulic acidKey activeEffect: HighA potent anti-oxidant that has been shown to be effective in neutralizing free radicals in skin. There seem to have a synergetic effect of ferulic acid, vitamin E and C, meaning that when the ingredients are used together, they enhance each other's ability protect the skin against free radicals. Ferulic acid also helps to stabilize other ingredients - including vitamins C and E. It can help to even out the skin tone. Ferulic acid is approved for use as a sunscreen ingredient in Japan in concentrations up to 10%~1.6–2.4%
Polygonum cuspidatum root extractEffect: Low, below effective doseA plant extract that can contain resveratrol, an antioxidant that can help neutralize free radicals in skin. The effectiveness depends on the extract quality and concentration in the product~0.55–1.3%
Ascorbic acidUnder-dosedThe most well-researched antioxidant that works in skin. Helps neutralize free radicals supporting collagen production, helping to even out the skin tone and preventing early signs of aging~3.3–4.9%
Evens skin tone
Not advertised by the brand · Ferulic acid, Ascorbic acid
May help

The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually works: ferulic acid.

Ferulic acidKey activeEffect: MediumA potent anti-oxidant that has been shown to be effective in neutralizing free radicals in skin. There seem to have a synergetic effect of ferulic acid, vitamin E and C, meaning that when the ingredients are used together, they enhance each other's ability protect the skin against free radicals. Ferulic acid also helps to stabilize other ingredients - including vitamins C and E. It can help to even out the skin tone. Ferulic acid is approved for use as a sunscreen ingredient in Japan in concentrations up to 10%~1.6–2.4%
Ascorbic acidUnder-dosedThe most well-researched antioxidant that works in skin. Helps neutralize free radicals supporting collagen production, helping to even out the skin tone and preventing early signs of aging~3.3–4.9%

Can it cause trouble?

Irritancy
3 flagged ingredients
Low risk
We flag 3 ingredients with irritancy potential; the product's overall irritancy is low. The table lists each ingredient's own rating.
IngredientFunctionIrritationEst. amount
Propylene glycolHelps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritatingHigh~24–35%est.
Ascorbic acidThe most well-researched antioxidant that works in skin. Helps neutralize free radicals supporting collagen production, helping to even out the skin tone and preventing early signs of agingHigh~3.3–4.9%est.
Polygonum cuspidatum root extractA plant extract that can contain resveratrol, an antioxidant that can help neutralize free radicals in skin. The effectiveness depends on the extract quality and concentration in the productMedium~0.55–1.3%est.
Comedogenic
Clean of flagged comedogenic ingredients
None flagged

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Ingredients

Filter by role to see what each ingredient is doing.

Propylene glycol~24–35%
Irritant · high
Irritation risk
High
Works for
Moisturizing

Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating

More about Propylene glycol
Glycerin~6.6–10%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin
Dipropylene glycol~4.5–6.8%
Formula
Irritation risk
Low

Helps to dissolve other ingredients in a formulation. Slows down the rate of product drying

More about Dipropylene glycol
Ascorbic acid~3.3–4.9%
Under-dosedIrritant · high
Irritation risk
High
Works for
Anti-oxidationAnti-agingEvens skin tone

The most well-researched antioxidant that works in skin. Helps neutralize free radicals supporting collagen production, helping to even out the skin tone and preventing early signs of aging

More about Ascorbic acid
Ferulic acid~1.6–2.4%
Key active
Irritation risk
Low
Works for
Anti-oxidationAnti-agingAnti-inflammatoryEvens skin tone

A potent anti-oxidant that has been shown to be effective in neutralizing free radicals in skin. There seem to have a synergetic effect of ferulic acid, vitamin E and C, meaning that when the ingredients are used together, they enhance each other's ability protect the skin against free radicals. Ferulic acid also helps to stabilize other ingredients - including vitamins C and E. It can help to even out the skin tone. Ferulic acid is approved for use as a sunscreen ingredient in Japan in concentrations up to 10%

More about Ferulic acid
Polygonum cuspidatum root extract~0.55–1.3%
Irritant · medium
Irritation risk
Medium
Works for
Anti-oxidation

A plant extract that can contain resveratrol, an antioxidant that can help neutralize free radicals in skin. The effectiveness depends on the extract quality and concentration in the product

More about Polygonum cuspidatum root extract
Water~0.3–0.75%
Formula
Irritation risk
Low

Plain old water

More about Water
Ingredient list view

Propylene glycol, Glycerin, Dipropylene glycol, Ascorbic acid, Ferulic acid, Polygonum cuspidatum root extract, Water

Compare prices

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Amazon USPrice as of 11/5 15:33 GMT
$62.00
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It Cosmetics
$62.00
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Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
It CosmeticsConfidence in Your Beauty Sleep Triple Antioxidant Brightening SerumYOUR PRODUCTSkinCeuticalsSerum 20 AOX+ Vitamin C for wrinklesNourishMaxVITAMIN C + B + E + FERULIC & RETINOL SERUMPaula's choiceC15 Brightening Super Booster
Match—98%98%98%
Price$62.00$128.00+$66.00$59.00−$3.00$59.00−$3.00
Shared key ingredients—3 of 33 of 33 of 3
Key difference—PanthenolPanthenolBisabolol
Irritancy Low Low Medium Low
Drying alcohol————
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More alternatives: Seoul Ceuticals Day Glow SerumFormulyst Active Serum – Vitamin B, C, E, Ferulic + Niacinamide

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Product summary

"It Cosmetics - Confidence in Your Beauty Sleep Triple Antioxidant Brightening Serum" could be helpful for: Moisturizing, Anti-aging and Evens skin tone, but its actives are not the most effective or are not well-studied.

Ingredient callouts

  • This product also contains Vitamin C (Ascorbic Acid) 3.30% - 4.90% It can be helpful in stimulating collagen production, neutralizing free radicals in skin and improving pigmentation marks. We recommend to use up this product quickly after opening: Ascorbic Acid degrades fast when it gets in contact with air and light. The moment the product turns orange, it is a sign that a significant share of the vitamin C in it is no longer effective.
  • Humectants (glycerin 6.60% - 10.00%). These ingredients help attract water to the upper layer of the skin and improve the skin hydration.

About the brand

According to Cruelty-Free Kitty "It Cosmetics" is cruelty free, but its parent company is not.

Price

The product retails for 88.00CA$ in Canada and for 62.00$ in the United States.

For a detailed price comparison: click here.

It Cosmetics Confidence in Your Beauty Sleep Triple Antioxidant Brightening Serum
It CosmeticsConfidence in Your Beauty Sleep Triple Antioxidant Brightening Serum

Affiliate links · As an Amazon Associate, WIMJ earns from qualifying purchases.

As an Amazon Associate, WIMJ earns from qualifying purchases.