
“100% active formula with 7 potent ingredients and no filler ingredients Unique skin-hugging texture locks in hydration without clogging pores No added water to prevent the degradation of vitamin C for maximum potency *Based on a clinical study conducted over 8 weeks with overnight radiance observed after one night.”
This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin, propylene glycol.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).
“Discover IT® Powered by three efficacious antioxidants—vitamin C, ferulic acid and polydatin— Confidence in Your Beauty Sleep Triple Antioxidant Brightening Serum is a first-to-market formula that combines both brightening and powerful anti-aging skincare benefits in one bottle.”
This product contains ferulic acid. This ingredient might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.
This product contains antioxidants (ferulic acid) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).
The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually works: ferulic acid.


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Filter by role to see what each ingredient is doing.
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
More about Propylene glycolOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
More about GlycerinHelps to dissolve other ingredients in a formulation. Slows down the rate of product drying
More about Dipropylene glycolThe most well-researched antioxidant that works in skin. Helps neutralize free radicals supporting collagen production, helping to even out the skin tone and preventing early signs of aging
More about Ascorbic acidA potent anti-oxidant that has been shown to be effective in neutralizing free radicals in skin. There seem to have a synergetic effect of ferulic acid, vitamin E and C, meaning that when the ingredients are used together, they enhance each other's ability protect the skin against free radicals. Ferulic acid also helps to stabilize other ingredients - including vitamins C and E. It can help to even out the skin tone. Ferulic acid is approved for use as a sunscreen ingredient in Japan in concentrations up to 10%
More about Ferulic acidA plant extract that can contain resveratrol, an antioxidant that can help neutralize free radicals in skin. The effectiveness depends on the extract quality and concentration in the product
More about Polygonum cuspidatum root extractPropylene glycol, Glycerin, Dipropylene glycol, Ascorbic acid, Ferulic acid, Polygonum cuspidatum root extract, Water
Retailers ranked by price — lowest first.
Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.
| It CosmeticsConfidence in Your Beauty Sleep Triple Antioxidant Brightening SerumYOUR PRODUCT | SkinCeuticalsSerum 20 AOX+ Vitamin C for wrinkles | NourishMaxVITAMIN C + B + E + FERULIC & RETINOL SERUM | Paula's choiceC15 Brightening Super Booster | |
|---|---|---|---|---|
| Match | — | 98% | 98% | 98% |
| Price | $62.00 | $128.00+$66.00 | $59.00−$3.00 | $59.00−$3.00 |
| Shared key ingredients | — | 3 of 3 | 3 of 3 | 3 of 3 |
| Key difference | — | Panthenol | Panthenol | Bisabolol |
| Irritancy | Low | Low | Medium | Low |
| Drying alcohol | — | — | — | — |
| View product | Shop | Shop | Shop |
More alternatives: Seoul Ceuticals Day Glow SerumFormulyst Active Serum – Vitamin B, C, E, Ferulic + Niacinamide
"It Cosmetics - Confidence in Your Beauty Sleep Triple Antioxidant Brightening Serum" could be helpful for: Moisturizing, Anti-aging and Evens skin tone, but its actives are not the most effective or are not well-studied.
According to Cruelty-Free Kitty "It Cosmetics" is cruelty free, but its parent company is not.
The product retails for 88.00CA$ in Canada and for 62.00$ in the United States.
For a detailed price comparison: click here.
Every concentration estimate and effectiveness label is anchored to one of these 9 studies and safety reviews.
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