The closest dupe for It Cosmetics Confidence in a Cleanser Hydrating Cleansing Serum is L'Oréal Paris Daily Foaming Gel Cleanser, a 78% match: it shares 15 of the original's 28 key ingredients (including Salicylic acid, Glycerin and Coconut acid).
Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.
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Note: Ingredient concentrations are estimated; products aren't lab-tested. A close match doesn't guarantee the same feel.
