It Cosmetics Bye Bye Dullness Concentrated Derma Serum

It Cosmetics Bye Bye Dullness Concentrated Derma Serum

Efficacy75/100IrritancyMedium

Works for

Moisturizing
Glycerin, Hydrolyzed hyaluronic acid + 1 more
Works
What the product description says
“Suitable for all skin types, it calls on vitamin E to nourish skin and keep it hydrated so that skin feels soft and looks glowy.”
Source: Cultbeauty

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin, hydrolyzed hyaluronic acid.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

GlycerinKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant~2.1–3.2%
Hydrolyzed hyaluronic acidKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin. A version of it is naturally present in skin~0.1–0.35%
TocopherolEffect: Low, below effective dosePure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.95–1.45%
Anti-oxidation
Side benefit · Ascorbic acid, Tocopherol
Works well

This product contains antioxidants (ascorbic acid) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

Ascorbic acidHeroEffect: HighThe most well-researched antioxidant that works in skin. Helps neutralize free radicals supporting collagen production, helping to even out the skin tone and preventing early signs of aging~7.4–11%
TocopherolUnder-dosedPure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.95–1.45%
Anti-aging
Side benefit · Ascorbic acid, Tocopherol
Works well

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains ascorbic acid.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

Ascorbic acidHeroEffect: HighThe most well-researched antioxidant that works in skin. Helps neutralize free radicals supporting collagen production, helping to even out the skin tone and preventing early signs of aging~7.4–11%
TocopherolEffect: Low, below effective dosePure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.95–1.45%
Evens skin tone
Side benefit · Ascorbic acid
Works well

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: ascorbic acid.

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

Ascorbic acidHeroEffect: HighThe most well-researched antioxidant that works in skin. Helps neutralize free radicals supporting collagen production, helping to even out the skin tone and preventing early signs of aging~7.4–11%

Can it cause trouble?

Irritancy
1 strong irritant: Alcohol denat.
Medium risk
We flagged 3 ingredients with irritancy potential. Severity depends on your sensitivity threshold; the table lists the worst offenders first.
IngredientFunctionIrritationEst. amount
Ascorbic acidThe most well-researched antioxidant that works in skin. Helps neutralize free radicals supporting collagen production, helping to even out the skin tone and preventing early signs of agingHigh~7.4–11%est.
Alcohol denat.Produces temporary toning effect. Can help dissolve other ingredients or preserve productsHigh~4–6.1%est.
Laureth-23Helps oil and water mix togetherMedium~1.7–2.6%est.
Comedogenic
1 ingredient rated 2 or more on the 0–5 pore-clogging scale
1 flagged
These ingredients have a comedogenic rating of 2 or more on a 0–5 scale; the table shows each one's rating. In leave-on products they can clog pores in acne-prone skin.
IngredientFunctionRatingEst. amount
Laureth-23Helps oil and water mix together2/5~1.7–2.6%est.

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Ingredients

Filter by role to see what each ingredient is doing.

Water~40–60%
Formula
Irritation risk
Low

Plain old water

More about Water
Ascorbic acid~7.4–11%
Hero · Anti-aging, Anti-oxidation, Evens skin toneIrritant · high
Irritation risk
High
Works for
Anti-oxidationEvens skin toneAnti-aging

The most well-researched antioxidant that works in skin. Helps neutralize free radicals supporting collagen production, helping to even out the skin tone and preventing early signs of aging

More about Ascorbic acid
Alcohol denat.~4–6.1%
Irritant · high
Irritation risk
High

Produces temporary toning effect. Can help dissolve other ingredients or preserve products

More about Alcohol denat.
Dipropylene glycol~2.6–3.8%
Formula
Irritation risk
Low

Helps to dissolve other ingredients in a formulation. Slows down the rate of product drying

More about Dipropylene glycol
Glycerin~2.1–3.2%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin
Laureth-23~1.7–2.6%
Comedogenic 2/5Irritant · medium
Irritation risk
Medium
Comedogenicity
2/5
Works for
Cleansing

Helps oil and water mix together

More about Laureth-23
Tocopherol~0.95–1.45%
Under-dosed
Irritation risk
Low
Works for
Anti-oxidationMoisturizingAnti-inflammatoryAnti-aging

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

More about Tocopherol
Pinus pinaster bark/bud extract~0.45–1.05%
Formula
Neohesperidin dihydrochalcone~0.2–0.7%
Formula
Hydrolyzed hyaluronic acid~0.1–0.35%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. A version of it is naturally present in skin

More about Hydrolyzed hyaluronic acid
Sodium hydroxide~0.1–0.3%
Formula
Irritation risk
Low

Used to adjust the product's pH

More about Sodium hydroxide
Ingredient list view

Water, Ascorbic acid, Alcohol denat., Dipropylene glycol, Glycerin, Laureth-23, Tocopherol, Pinus pinaster bark/bud extract, Neohesperidin dihydrochalcone, Hydrolyzed hyaluronic acid, Sodium hydroxide

Compare prices

Retailers ranked by price — lowest first.

🇬🇧 Cultbeauty (UK)30 ml
≈ $29.10
Buy
🇬🇧 Lookfantastic (UK)30 ml
≈ $29.10
Buy

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Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
It CosmeticsBye Bye Dullness Concentrated Derma SerumYOUR PRODUCTLancômeVisionnaire Skin Solutions 15% Vitamin CVichyLiftActiv Vitamin C SerumDr Dennis GrossProfessional Grade IPL Dark Spot Concentrated Serum
Match—100%100%97%
Price——$34.99$92.00
Shared key ingredients—4 of 44 of 43 of 4
Key difference———Ferulic Acid
Irritancy Medium Medium Medium Low
Drying alcohol Contains drying alcohol Contains drying alcohol Contains drying alcohol —
View product Shop Shop Shop

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Product summary

"It Cosmetics - Bye Bye Dullness Concentrated Derma Serum" is effective for: Anti-aging and Evens skin tone

This product could be helpful for: Moisturizing, but its actives are not the most effective or are not well-studied.

Ingredient callouts

  • This product also contains Vitamin C (Ascorbic Acid) 7.40% - 11.00% It can be helpful in stimulating collagen production, neutralizing free radicals in skin and improving pigmentation marks. We recommend to use up this product quickly after opening: Ascorbic Acid degrades fast when it gets in contact with air and light. The moment the product turns orange, it is a sign that a significant share of the vitamin C in it is no longer effective.
  • Humectants (hydrolyzed hyaluronic acid 0.10% - 0.35% and glycerin 2.10% - 3.20%). These ingredients help attract water to the upper layer of the skin and improve the skin hydration.

About the brand

According to Cruelty-Free Kitty "It Cosmetics" is cruelty free, but its parent company is not.

Price

The product retails for 22.00£ in the United Kingdom.

For a detailed price comparison: click here.

Sources cited in this review

Every concentration estimate and effectiveness label is anchored to one of these 5 studies and safety reviews.

  1. 1
  2. 2
    Vitamin E in dermatologyncbi.nlm.nih.gov
  3. 3
    Vitamin E and Skin Healthlpi.oregonstate.edu
  4. 4
  5. 5
It Cosmetics Bye Bye Dullness Concentrated Derma Serum
It CosmeticsBye Bye Dullness Concentrated Derma Serum

Affiliate links · As an Amazon Associate, WIMJ earns from qualifying purchases.

As an Amazon Associate, WIMJ earns from qualifying purchases.