This product also contains Vitamin C (Ascorbic Acid) 7.40% - 11.00% It can be helpful in stimulating collagen production, neutralizing free radicals in skin and improving pigmentation marks. We recommend to use up this product quickly after opening: Ascorbic Acid degrades fast when it gets in contact with air and light. The moment the product turns orange, it is a sign that a significant share of the vitamin C in it is no longer effective.
Humectants (hydrolyzed hyaluronic acid 0.10% - 0.35% and glycerin 2.10% - 3.20%). These ingredients help attract water to the upper layer of the skin and improve the skin hydration.

About the brand

According to Cruelty-Free Kitty "It Cosmetics" is cruelty free, but its parent company is not.

Price

The product retails for 22.00£ in the United Kingdom.

For a detailed price comparison: click here.

Anti-aging

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains ascorbic acid.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

Ascorbic acid7.4% - 11%

Irritation risk:Concentration:Effectiveness:HIGH

The most well-researched antioxidant that works in skin. Helps neutralize free radicals supporting collagen production, helping to even out the skin tone and preventing early signs of aging

Tocopherol0.95% - 1.45%

Irritation risk:Concentration:Insufficient!

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

Anti-oxidation

This product contains antioxidants (ascorbic acid) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

Ascorbic acid7.4% - 11%

Irritation risk:Concentration:Effectiveness:HIGH

The most well-researched antioxidant that works in skin. Helps neutralize free radicals supporting collagen production, helping to even out the skin tone and preventing early signs of aging

Tocopherol0.95% - 1.45%

Irritation risk:Concentration:Insufficient!

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

Evens skin tone

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: ascorbic acid.

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

Ascorbic acid7.4% - 11%

Irritation risk:Concentration:Effectiveness:HIGH

The most well-researched antioxidant that works in skin. Helps neutralize free radicals supporting collagen production, helping to even out the skin tone and preventing early signs of aging

Moisturizing

What does the product description say?

Suitable for all skin types, it calls on vitamin E to nourish skin and keep it hydrated so that skin feels soft and looks glowy.

Source: Cultbeauty

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin, hydrolyzed hyaluronic acid.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

Glycerin2.1% - 3.2%

Irritation risk:Concentration:Effectiveness:HIGH

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

Hydrolyzed hyaluronic acid0.1% - 0.35%

Irritation risk:Concentration:Effectiveness:HIGH

One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. A version of it is naturally present in skin

Tocopherol0.95% - 1.45%

Irritation risk:Concentration:Insufficient!

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

Key Actives

Tocopherol0.95% - 1.45%

Irritation risk:

Works for:Anti-oxidation, Moisturizing, Anti-inflammatory, Anti-aging

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

Ascorbic acid7.4% - 11%

Irritation risk:

Works for:Anti-oxidation, Evens skin tone, Anti-aging

The most well-researched antioxidant that works in skin. Helps neutralize free radicals supporting collagen production, helping to even out the skin tone and preventing early signs of aging

Glycerin2.1% - 3.2%

Irritation risk:

Works for:Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

Hydrolyzed hyaluronic acid0.1% - 0.35%

Irritation risk:

Works for:Moisturizing

One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. A version of it is naturally present in skin

Potential irritants

Ascorbic acid7.4% - 11%

Irritation risk:

The most well-researched antioxidant that works in skin. Helps neutralize free radicals supporting collagen production, helping to even out the skin tone and preventing early signs of aging

Alcohol denat.4% - 6.1%

Irritation risk:

Produces temporary toning effect. Can help dissolve other ingredients or preserve products

Laureth-231.7% - 2.6%

Irritation risk:Comedogenicity:Medium

Helps oil and water mix together

Comedogenic ingredients

Laureth-231.7% - 2.6%

Irritation risk:Comedogenicity:Medium

Helps oil and water mix together

All ingredients

Water40% - 60%

Irritation risk:

Plain old water

Ascorbic acid7.4% - 11%

Irritation risk:

The most well-researched antioxidant that works in skin. Helps neutralize free radicals supporting collagen production, helping to even out the skin tone and preventing early signs of aging

Alcohol denat.4% - 6.1%

Irritation risk:

Produces temporary toning effect. Can help dissolve other ingredients or preserve products

Dipropylene glycol2.6% - 3.8%

Irritation risk:

Helps to dissolve other ingredients in a formulation. Slows down the rate of product drying

Glycerin2.1% - 3.2%

Irritation risk:

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

Laureth-231.7% - 2.6%

Irritation risk:Comedogenicity:Medium

Helps oil and water mix together

Tocopherol0.95% - 1.45%

Irritation risk:

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

Pinus pinaster bark/bud extract0.45% - 1.05%

Irritation risk:

Neohesperidin dihydrochalcone0.2% - 0.7%

Irritation risk:

Hydrolyzed hyaluronic acid0.1% - 0.35%

Irritation risk:

One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. A version of it is naturally present in skin

Sodium hydroxide0.1% - 0.3%

Irritation risk:

Used to adjust the product's pH

Ingredient list view

Water, Ascorbic acid, Alcohol denat., Dipropylene glycol, Glycerin, Laureth-23, Tocopherol, Pinus pinaster bark/bud extract, Neohesperidin dihydrochalcone, Hydrolyzed hyaluronic acid, Sodium hydroxide

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It Cosmetics Bye Bye Dullness Concentrated Derma Serum

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Anti-aging

Anti-oxidation

Evens skin tone

Moisturizing

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