Join the WIMJ community to get skincare help and use personalized tools
Get a skincare routine that works

Honest. Personalized. Free

We will ask you to log in & agree to our community guidelines.

Price comparison

We receive a small commission for purchases made through these links at no cost for you. Thank you for your support! Learn more

Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Cleansing Complex"
From product name
WIMJ summary for cleansing

This product works by removing dirt and oil from the surface of the skin. It uses a combination of mild cleansing agents (cocamidopropyl betaine, disodium laureth sulfosuccinate, peg-30 glyceryl cocoate) and should be able to cleanse the skin gently. Still keep in mind that any cleansing can disrupt the skin barrier, and most people do not need to cleanse their skin more than once per day.

Even though this formulation is mild, the following cleansing agents could trigger an irritation or allergy for some people: cocamidopropyl betaine

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
Promise
What does the product description say?
"Concentrated doses of Willow Bark Extract encourage the appearance of desquamation, allowing skin to look renewed and replenished, with reduced dead and tired skin cells."
WIMJ summary for exfoliation

This product does not contain effective exfoliating ingredients. It might be able to deliver physical exfoliation, that is scrub off some of the dead cells on the surface of the skin. We do not recommend physical exfoliation, because it is not uniform (some bits of skin can get exfoliated too much while others not at all). It can also traumatize the skin and aggrevate acne and other skin conditions.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
LOW
does not meet threshold

How honest is this product?

Promise Can it deliver?
Cleansing
Exfoliation
Total Promises Fulfilled score: 50/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
10% - 12%
Helps water and oil mix together. Used as a cleansing ingredient. Could be an allergen
5.7% - 7%
2.8% - 3.5%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
2.4% - 3%
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
1.9% - 2.3%
Used to thicken product formulations and create gel-like textures
1.6% - 1.9%
The ingredient is not recognized
TBC
A plant extract that can help neutralize free radicals in skin. It contains a compound salicin that can theoretically be converted into salicylic acid that, in turn, helps reduce inflammation in skin, but the evidence of effectiveness in skin is lacking and the extract is usually not used in a concentration that would enable an exfoliating effect
1.2% - 1.4%
Sugar extract that helps attract water to the upper layer of the skin
1.1% - 1.3%
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
1% - 1.2%
Plant extract that can have healing and anti-inflammatory properties. It is a potential allergen and can be irritating
0.65% - 0.95%
An active compound of Centella Asiatica plant extract. In combination with other active compounds of Centella Asiatica extract (madecasosside, asiatic acid and madecassic acid), asiaticoside has been shown to be helpful in wound-healing, restoring skin barrier function and supporting collagen production in skin. It can, however, itself be irritating
0.5% - 0.75%
An active compound of Centella Asiatica plant extract. In combination with other active compounds of Centella Asiatica extract (asiaticoside, madecasosside and madecassic acid) asiatic acid has been shown to be helpful in wound-healing, restoring skin barrier function and supporting collagen production in skin. It can, however, itself be irritating
0.45% - 0.7%
An active compound of Centella Asiatica plant extract. In combination with other active compounds of Centella Asiatica extract (asiaticoside, madecasosside and asiatic acid), madecassic acid has been shown to be helpful in wound-healing, restoring skin barrier function and supporting collagen production in skin. It can, however, itself be irritating
0.35% - 0.65%
Being a lipid soluble form of vitamin C, it is more stable and can penetrate the skin better than L-Ascorbic acid. It is effective in protecting the skin from free radicals, as well as evening the skin tone, but is less effective in stimulating collagen production compared to L-Ascorbic acid.
0.25% - 0.5%
Emollients that are naturaly present in skin. In addition, they help water and oil mix together in the product
0.25% - 0.45%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.15% - 0.3%
Three steps removed from the active form of vitamin A - retinoic acid. To have an effect in the skin, it first needs to be converted twice to become the retinoic acid. This means it is less potent than retinol, but could also be less irritating. Once converted to the retinoic acid in the skin, it helps against all signs of aging, improves skin cell turnover and helps fight blemishes and clogged pores. However, in many cosmetic formulations, it is used in a concentration that is too low to have the full effect
0.1% - 0.15%
A preservative. Can be irritating
0.01% - 0.02%
A preservative. It helps prevent bacterial growth in cosmetic products
0.1% - 0.2%

Similar products & dupes

iS Clinical - Cleansing Complex
endota spa - AHA Renewal Cleansing Gel
Ahava - Mineral Radiance Cleansing Gel
Nuhanciam - Dermo-Purifying Anti-Blemish Gel Face Cleanser
Skincare by Dr V - Micellar Gel Wash
Selfless by Hyram - Centella & Green Tea Hydrating Gel Cleanser
Oh K! - Chok Chok Purifying Gel Cleanser
TERESA TARMEY - Cleanser
Hyper Skin - Gentle Brightening Gel Cleanser with Mandelic Acid
instant clarity. no fuss. no drama. - pH BALANCED PATCHOULI + CHERIMOYA GEL CLEANSER
REVOLUTION SKINCARE - Purifying Facial Gel Cleanser with Niacinamide
Price
WIMJ similarity score
32%
31%
31%
30%
30%
30%
30%
30%
30%
30%
Key ingredients
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Irritancy
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
Potential Irritants
All ingredients
See all similar products

Questions

Scientific Sources