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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"EXPLORE VITAMIN C TONER Our Vitamin C Facial Toner is an all-in-one hydration infused toner with age-defying ingredients that will leave the skin feeling refreshed and balanced."
WIMJ summary for anti-aging

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains glycolic acid.

These ingredients in the product can also be helpful, even though there is less evidence for their effectiveness: centella asiatica extract.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
meets threshold
LOW
meets threshold
See a mistake?
Promise
What does the product description say?
"The powerful combination of Vitamin C, Witch Hazel and botanical extracts, renews the skin by fighting environmental aggressors and brightening the appearance of skin tone."
WIMJ summary for evens skin tone

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: glycolic acid

The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually can help even out the skin tone: glycyrrhiza glabra root extract.

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
meets threshold
LOW
meets threshold
See a mistake?
Promise
What does the product description say?
"Daily use of our toner will support the skin's protective barrier, priming it to absorb serums and moisturizers more effectively."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, caprylyl glycol.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: limnanthes alba seed oil, caprylyl glycol.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for exfoliation

This product can help exfoliate the skin. In other words, it helps break down the bonds between dead cells on the surface of the skin and speed up the skin turnover. Skin often appears softer and brighter after exfoliation, but overdoing it can result in disrupted skin barrier. The following ingredient is doing the exfoliating job in this product: glycolic acid.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (camellia sinensis leaf extract, centella asiatica extract, ginkgo biloba leaf extract, sodium ascorbyl phosphate) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
MEDIUM
meets threshold
MEDIUM
meets threshold

How honest is this product?

Promise Can it deliver?
Anti-aging
Evens skin tone
Moisturizing
Total Promises Fulfilled score: 91/100.

Potential irritants

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
A stable derivative of vitamin C. It is oil-soluble which means it is more likely to penetrate the skin compared to the pure form of vitamin C (which is water-soluble), but it is less bio-available and is way less effective in stimulating collagen and reducing wrinkles compared to the pure form of vitamin C (L-ascorbic acid) and its other derivatives (for example, magnesium ascorbyl phosphate). At the same time, this vitamin C derivative has been shown in studies to be effective in reducing acne, blemishes and clogged pores. It is less irritating then the pure form of vitamin C
6.8% - 8.3%
Helps oil and water mix together. Used as a cleansing agent
4.6% - 5.7%
A plant extract that can help calm down inflammation in skin. Can, however, itself be irritating
3.2% - 3.9%
Helps dissolve other ingredients
2.3% - 2.8%
An essential oil. Potential allergen and can be irritating. It has some anti-bacterial properties
1.9% - 2.3%
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
1.6% - 2%
A plant extract that can help lighten the skin and calm down inflammation. Might be helpful in neutralizing free radicals
1.3% - 1.6%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
1.2% - 1.5%
A plant extract that might help neutralize free radicals and reduce inflammation in skin. It can be irritating
0.95% - 1.15%
0.7% - 1.05%
An emollient that helps soften the upper layer of the skin. Might have some weak anti-oxidant properties
0.65% - 0.95%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
0.55% - 0.85%
This oil's cmposition is closest to rapeseed oil. It is a very stable oil and serves as an emoillient
0.55% - 0.85%
0.55% - 0.8%
Can be helpful in reducing inflammation in skin. Is a likely irritant
0.45% - 0.7%
A plant extract that has been shown to be able to reduce inflammation in skin, support restoration of skin barrier function, as well as support collagen production. Contains active compounds called centelloids: asiaticoside, madecasosside, asiatic acid and madecassic acid. Might be helpful in preventing stretch marks. It can be itself be irritating though.
0.55% - 0.85%
0.45% - 0.65%
An essential oil. Can be irritating. Can become an allergen with oxidation
0.45% - 0.65%
0.3% - 0.55%
An alpha-hydroxy acid (AHA) that helps to remove the dead skin cells on the surface of the skin reveling a more even, smoother complexation. It is also able to stimulate collagen production with long-term use. Could help to reduce pore congestion. It can be irritating to the skin. Apply sunscreen daily if using products with glycolic acid
0.35% - 0.6%
0.3% - 0.6%
An enzyme extracted from papaya fruit. Can have an exfoliating effect on the skin. Can be irritating
0.3% - 0.55%
A plant extract that might help neutralize free radicals in skin, but research on its effectiveness is lacking
0.3% - 0.55%
0.3% - 0.55%
Used as a fragrance. Can be irritating and cause photosensitivity
0.3% - 0.55%
Plant extract that can have healing and anti-inflammatory properties. It is a potential allergen and can be irritating
0.25% - 0.5%
An essential oil that can be irritating. Has some anti-bacterial properties
0.25% - 0.45%
A plant oil that might help neutralize free radicals and have an anti-bacterial effect
0.3% - 0.55%
Helps attract water to the upper layer of the skin, calm down inflammation and irritation, restore the barrier function and support wound healing. It can be helpful in reducing fine lines and wrinkles
0.2% - 0.4%
Used to adjust the pH level of products
0.2% - 0.4%
Used to preserve products, dissolve other ingredients and create a nice product texture
0.25% - 0.45%
Helps preserve products and creates a nice product texture
0.2% - 0.35%
A preservative
0.15% - 0.25%
A fragrance with a lemon scent. A likely irritant
0.1% - 0.2%
A fragrance. Can be irritating
0.1% - 0.15%
A fragrance. Can be irritating
0.05% - 0.1%
A fragrance. Can be irritating
0.05% - 0.1%

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Skinfood - Yuja Water C Toner
Pacifica - Coconut Essence Hydro Mist
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MISSHA - Time Revolution Immortal Youth Blue Essence
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Potential Irritants
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Questions

Scientific Sources