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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Brightening & Pore-Caring Facial Cleanser"
From product name
WIMJ summary for cleansing

This product works by removing dirt and oil from the surface of the skin. It uses a combination of mild cleansing agents (cocamidopropyl betaine, coco-glucoside, disodium cocoamphodiacetate, potassium cocoyl glycinate, sodium methyl cocoyl taurate) and should be able to cleanse the skin gently. Still keep in mind that any cleansing can disrupt the skin barrier, and most people do not need to cleanse their skin more than once per day.

Even though this formulation is mild, the following cleansing agents could trigger an irritation or allergy for some people: cocamidopropyl betaine, coco-glucoside, sodium methyl cocoyl taurate

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Cleansing
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
4.8% - 7.2%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3.3% - 5%
Used to stabilize product formulation, help create an even product layer over skin (for example, in sunscreen) and create a thicker product consistency
2.8% - 4.2%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
2.1% - 3.1%
A type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color
1.8% - 2.7%
Used as a cleansing agent (surfactant) in cleansers. Helps water and oil mix together in lotions. Can be irritating
1.6% - 2.4%
Helps water and oil mix together. Used as a cleansing ingredient. Could be an allergen
1.7% - 2.6%
Helps oil and water mix together and works as a cleansing agent
1.1% - 1.6%
Used to thicken the product formulation and might help to add minerals to the surface of the skin. It is used in scrubs as a physical exfoliant. Can increase sensitivity to other ingredients if left on the skin or used in high concentration
0.6% - 1.35%
Helps oil and water mix together. Can be used as cleansing agent
0.9% - 1.35%
A preservative
0.35% - 0.85%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.5% - 1.2%
Used to adjust the pH level of products
0.35% - 0.8%
Helps soften the upper layer of the skin and create a nice product finish
0.3% - 0.75%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.2% - 0.7%
An aromatic blend of unspecified and possibly irritating ingredients
0.15% - 0.55%
A preservative
0.1% - 0.45%
Stabilizes the product formulation
0.1% - 0.4%
A preservative
0.1% - 0.3%
Helps to stabilize the product formulation
0.05% - 0.25%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
0.05% - 0.2%
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture
0.05% - 0.2%
A vitamin C derivative that is more stable but less potent than pure form of vitamin C. Can help neutralize free radicals and help reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products
0.05% - 0.15%
A likely irritant. Might have some anti-oxidant activity, but is mostly used as a fragrance in cosmetic products
0.01% - 0.1%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.01% - 0.1%

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Price
WIMJ similarity score
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31%
Key ingredients
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Irritancy
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
Potential Irritants
All ingredients
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Questions

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