What's In My Jar
INNBEAUTY PROJECT 10+10 Daily Moisturizer
INNBEAUTY PROJECT

INNBEAUTY PROJECT 10+10 Daily Moisturizer

Efficacy87/100IrritancyLow
See all ingredients In 2 routines
Edit

Works for

2 of 2 advertised claims delivered

Moisturizing
Linoleic acid, Glycerin + 9 more
Strong evidence
What the product description says
“10+10 Daily Moisturizer”
Source: INNBEAUTY PROJECT

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, glucose.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: butyrospermum parkii butter, dimethicone.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: linoleic acid

GlycerinKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant~4.5–6.8%
Linoleic acidHero· EmollientEffect: HighAn excellent emollient. Helps soften the skin, restore its barrier function, and can help to calm down inflammation. It can be helpful to prevent blemishes and clogged pores~0.45–1.1%
PhytosterolsKey active· EmollientEffect: HighLipids that work as an emollient and can be helpful in repairing skin barrier function~0.35–0.75%
SqualaneKey active· Emollient, OcclusiveEffect: HighAn oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.~0.55–1.3%
DimethiconeKey active· Emollient, OcclusiveEffect: HighA silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish~3.7–5.5%
Butyrospermum parkii butterKey active· Emollient, OcclusiveEffect: HighA great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals~2.8–4.2%
GlucoseKey active· HumectantEffect: MediumHelps attract water to the upper layer of the skin. Could be helpful in restoring the skin barrier function~0.15–0.55%
C12-15 alkyl benzoateKey active· EmollientEffect: MediumEnhances the product texture and makes it more spreadable. Helps reduce water loss from the outer layer of skin. Extands the shelf life by preventing bacteria growth~1.7–2.6%
Cetearyl alcoholKey active· EmollientEffect: MediumA non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture~1.1–1.6%
Caprylic/capric/myristic/stearic triglyceride· EmollientEffect: LowHelps to soften the upper layer of the skin~2.1–3.1%
Arachidyl alcohol· EmollientEffect: LowUsed to soften the upper layer of the skin and create a thicker product consistency~0.85–1.3%
Evens skin tone
3-o-ethyl ascorbic acid
Moderate evidence
What the product description says
“Silky moisturizer with Vitamin C, Peptides & Ceramides that visibly firms, brightens & plumps skin while supporting a strong skin barrier.”
Source: INNBEAUTY PROJECT

The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually works: 3-o-ethyl ascorbic acid.

3-o-ethyl ascorbic acidKey activeEffect: MediumA vitamin C derivative that is more stable but less potent than pure form of vitamin C. Can help neutralize free radicals and help reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products~1.4–2.1%
Anti-oxidation
Not advertised by the brand · 3-o-ethyl ascorbic acid, Butyrospermum parkii butter
Moderate evidence

This product contains antioxidants (3-o-ethyl ascorbic acid) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

3-o-ethyl ascorbic acidKey activeEffect: MediumA vitamin C derivative that is more stable but less potent than pure form of vitamin C. Can help neutralize free radicals and help reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products~1.4–2.1%
Butyrospermum parkii butterEffect: LowA great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals~2.8–4.2%

Can it cause trouble?

Irritancy
5 flagged ingredients
Low risk
We flag 5 ingredients with irritancy potential; the product's overall irritancy is low. The table lists each ingredient's own rating.
IngredientFunctionIrritationEst. amount
3-o-ethyl ascorbic acidA vitamin C derivative that is more stable but less potent than pure form of vitamin C. Can help neutralize free radicals and help reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in productsHigh~1.4–2.1%est.
Tapioca starchUsed to create a thicker product consistencyMedium~1.2–1.8%est.
Caprylyl/capryl glucosideHelps oil and water mix together. Can be used as a cleansing agentMedium~0.5–1.1%est.
Citric acidCan work as an exfoliant but is typically used to adjust the product pHMedium~0.2–0.75%est.
PhytosterolsLipids that work as an emollient and can be helpful in repairing skin barrier functionMedium~0.35–0.75%est.
Comedogenic
2 ingredients rated 2 or more on the 0–5 pore-clogging scale
2 flagged
These ingredients have a comedogenic rating of 2 or more on a 0–5 scale; the table shows each one's rating. In leave-on products they can clog pores in acne-prone skin.
IngredientFunctionRatingEst. amount
Butyrospermum parkii butterA great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals3/5~2.8–4.2%est.
Cetearyl alcoholA non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture2/5~1.1–1.6%est.
Edit
Alternatives
Cheaper, or higher on efficacy
Even skin tone smoothing moisturiser
Ultraceuticals Even skin tone smoothing moisturiser
Higher efficacy · 100/10050% match
$95.00
Confidence in a Cream Barrier Boost Skin Barrier Repair Moisturizer
It Cosmetics Confidence in a Cream Barrier Boost Skin Barrier Repair Moisturizer
Higher efficacy · 100/10050% match
$39.20
View all alternatives

User reviews

Would you recommend?
No community reviews yet.

Be the first — your take helps the next person decide.

Write a review · ~30s

Ingredients

Filter by role to see what each ingredient is doing.

Water~40–60%
Formula
Irritation risk
Low

Plain old water

More about Water
Glycerin~4.5–6.8%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin
Dimethicone~3.7–5.5%
Key active
Irritation risk
Low
Works for
MoisturizingMattifying

A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish

More about Dimethicone
Butyrospermum parkii butter~2.8–4.2%
Key activeComedogenic 3/5
Irritation risk
Low
Comedogenicity
3/5
Works for
MoisturizingAnti-oxidationAnti-aging

A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals

More about Butyrospermum parkii butter
Caprylic/capric/myristic/stearic triglyceride~2.1–3.1%
Formula
Irritation risk
Low
Works for
Moisturizing

Helps to soften the upper layer of the skin

More about Caprylic/capric/myristic/stearic triglyceride
C12-15 alkyl benzoate~1.7–2.6%
Key active
Irritation risk
Low
Works for
Moisturizing

Enhances the product texture and makes it more spreadable. Helps reduce water loss from the outer layer of skin. Extands the shelf life by preventing bacteria growth

More about C12-15 alkyl benzoate
3-o-ethyl ascorbic acid~1.4–2.1%
Key activeIrritant · high
Irritation risk
High
Works for
Evens skin toneAnti-oxidationAnti-aging

A vitamin C derivative that is more stable but less potent than pure form of vitamin C. Can help neutralize free radicals and help reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products

More about 3-o-ethyl ascorbic acid
Tapioca starch~1.2–1.8%
Irritant · medium
Irritation risk
Medium

Used to create a thicker product consistency

More about Tapioca starch
Cetearyl alcohol~1.1–1.6%
Key activeComedogenic 2/5
Irritation risk
Low
Comedogenicity
2/5
Works for
CleansingMoisturizing

A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture

More about Cetearyl alcohol
Arachidyl alcohol~0.85–1.3%
Formula
Irritation risk
Low
Works for
Moisturizing

Used to soften the upper layer of the skin and create a thicker product consistency

More about Arachidyl alcohol
Squalane~0.55–1.3%
Key active
Irritation risk
Low
Works for
Moisturizing

An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.

More about Squalane
Coco- caprylyl gly
Not recognized
Caprylyl/capryl glucoside~0.5–1.1%
Irritant · medium
Irritation risk
Medium
Works for
Cleansing

Helps oil and water mix together. Can be used as a cleansing agent

More about Caprylyl/capryl glucoside
Linoleic acid~0.45–1.1%
Hero · Moisturizing
Irritation risk
Low
Works for
MoisturizingCleansingAnti-blemish

An excellent emollient. Helps soften the skin, restore its barrier function, and can help to calm down inflammation. It can be helpful to prevent blemishes and clogged pores

More about Linoleic acid
Citric acid~0.2–0.75%
Irritant · medium
Irritation risk
Medium

Can work as an exfoliant but is typically used to adjust the product pH

More about Citric acid
Phytosterols~0.35–0.75%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Moisturizing

Lipids that work as an emollient and can be helpful in repairing skin barrier function

More about Phytosterols
Glucose~0.15–0.55%
Key active
Irritation risk
Low
Works for
Moisturizing

Helps attract water to the upper layer of the skin. Could be helpful in restoring the skin barrier function

More about Glucose
Sodium acrylate/sodium acryloyldimethyl taurate copolymer~0.1–0.45%
Formula
Irritation risk
Low

Used to create a thicker product consistency

More about Sodium acrylate/sodium acryloyldimethyl taurate copolymer
Behenyl laurate
Not recognized
Sodium phytate~0.05–0.25%
Formula
Irritation risk
Low

Used to stabilize product formulations

More about Sodium phytate
C18-36 acid glycol ester~0.1–0.35%
Formula
Irritation risk
Low
Works for
Cleansing
More about C18-36 acid glycol ester
C18-36 acid triglyceride~0.05–0.3%
Formula
Irritation risk
Low
More about C18-36 acid triglyceride
Ingredient list view

Water, Glycerin, Dimethicone, Butyrospermum parkii butter, Caprylic/capric/myristic/stearic triglyceride, C12-15 alkyl benzoate, 3-o-ethyl ascorbic acid, Tapioca starch, Cetearyl alcohol, Arachidyl alcohol, Squalane, Unknown, Caprylyl/capryl glucoside, Linoleic acid, Citric acid, Phytosterols, Glucose, Sodium acrylate/sodium acryloyldimethyl taurate copolymer, Unknown, Sodium phytate, C18-36 acid glycol ester, C18-36 acid triglyceride

Compare prices

Retailers ranked by price — lowest first.

No pricing data available yet for this product.

Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
INNBEAUTY PROJECT10+10 Daily MoisturizerYOUR PRODUCTUltraceuticalsEven skin tone smoothing moisturiserIt CosmeticsConfidence in a Cream Barrier Boost Skin Barrier Repair MoisturizerCliniqueDaily Calm™ Soothing Repair Cream
Match—50%50%50%
Price—$95.00$39.20$21.36
Shared key ingredients—5 of 75 of 74 of 7
Key difference—NiacinamideAcetyl Dipeptide-1 Cetyl EsterCeramide Np
Irritancy Low Medium Low Low
Drying alcohol————
View product Shop Shop Shop
  • matches yours
  • differs
  • cheaper
Cheaper alternatives? Browse formulas in the same category.
We compare ingredient profiles across our catalog — pick the closest match for your budget.
Open dupe finder

Sources cited in this review

Every concentration estimate and effectiveness label is anchored to one of these 8 studies and safety reviews.

  1. 1
    Glycerol and the skin: holistic approach to its origin and functionsncbi.nlm.nih.gov
  2. 2
    Dimethicone as a protective ingredient in topical medicationsjaad.org
  3. 3
    Final Report on the Safety Assessment of Dimethicone Copolyoljournals.sagepub.com
  4. 4
    Amended Safety Assessment of Triglycerides as Used in Cosmeticir-safety.org
  5. 5
    Antioxidant Ability and Stability Studies of 3-O-Ethyl Ascorbic Acid, a Cosmetic Tyrosinase Inhibitorncbi.nlm.nih.gov
  6. 6
    The Permeability Barrier in Essential Fatty Acid Deficiency: Evidence for a Direct Role for Linoleic Acid in Barrier Functionsciencedirect.com
INNBEAUTY PROJECT 10+10 Daily Moisturizer
INNBEAUTY PROJECT10+10 Daily Moisturizer
Find on Amazon

Affiliate links · As an Amazon Associate, WIMJ earns from qualifying purchases.

Find on Amazon

As an Amazon Associate, WIMJ earns from qualifying purchases.