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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Natural honey serves as a natural moisturizer that protects sensitive lips from external irritation and deeply hydrates and nourishes dry lips."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, honey.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: beeswax, caprylic/capric triglyceride.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

Ingredients by volume

Ingredient Estimated concentration
Helps to soften the upper layer of the skin
23% - 34%
5.2% - 7.8%
Helps attract water to the skin and might have some anti-bacterial properties. Can be an allergen
10%
Declared
A silicone that helps improve the product texture and spreadability. Can absord oil creating a short-term mattifying effect on the skin
4.5% - 6.7%
Forms a protective barrier that holds water and keeps dry skin hydrated. Keeps an emulsion from separating into its oil and liquid components, and increases the thickness of a product. Can be an allergen
4% - 6%
Plain old water
2.7% - 4%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
2.4% - 3.6%
Used to create a thicker product consistency
1.5% - 2.3%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
1.2% - 1.9%
Helps soften the upper layer of the skin and create a nice product texture
1.1% - 1.7%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
0.85% - 1.25%
Helps oil and water mix together
0.6% - 1.35%
A type of silicone that helps water and oil mix together. Can help to soften upper layer of the skin
0.3% - 0.75%
A silicone that mixes with water creating nice light-weight product texture
0.15% - 0.65%
Used to create a silky product texture and add volume to products
0.1% - 0.4%
A preservative
0.1% - 0.3%
Helps preserve products and creates a nice product texture
0.15% - 0.55%

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Price
WIMJ similarity score
25%
24%
24%
24%
24%
23%
23%
23%
23%
20%
Key ingredients
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Irritancy
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
Potential Irritants
All ingredients
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Questions

Scientific Sources