
“With a lightweight gel formula, the unique primer blends on effortlessly to deliver a luminous, natural-looking glow, whilst maintaining moisture levels to prevent dryness.”
This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin, sodium hyaluronate.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).
“Improves makeup longevity and leaves skin looking bright and youthful throughout the day.”
This product does not contain ingredients that are able to reduce fine lines and wrinkles or help with skin elasticity, but it can improve the look of the skin temporarily through moisturization. Well-moisturized skin might also be able to repair the sun damage better.
This ingredient haematococcus pluvialis extract might be able to help neutralize free radicals in skin and help it fight off some of the sun damage.
This product contains antioxidants (haematococcus pluvialis extract) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.


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Filter by role to see what each ingredient is doing.
Helps to dissolve other ingredients in a formulation. Slows down the rate of product drying
More about Dipropylene glycolOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
More about GlycerinUsed to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
More about Butylene glycolHelps create a gel-like product texture
More about Peg-240/hdi copolymer bis-decyltetradeceth-20 etherCreates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light
More about MicaA preservative. It helps prevent bacterial growth in cosmetic products
More about PhenoxyethanolMaintains the texture of skincare products. Allows the product to spread evenly. Helps oil and water mix together
More about Acrylates/c10-30 alkyl acrylate crosspolymerIs proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
More about NiacinamideCan be drying and contribute to skin irritation. Used in formulars to dissolve other ingredients, create a thinner product consistency or for its antibacterial properties
More about AlcoholA vitamin C derivative that is more stable but less potent than pure form of vitamin C. Can help neutralize free radicals and help reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products
More about 3-o-ethyl ascorbic acidAn aromatic blend of unspecified and possibly irritating ingredients
More about ParfumA stable derivative of vitamin C. It is oil-soluble which means it is more likely to penetrate the skin compared to the pure form of vitamin C (which is water-soluble), but it is less bio-available and is way less effective in stimulating collagen and reducing wrinkles compared to the pure form of vitamin C (L-ascorbic acid) and its other derivatives (for example, magnesium ascorbyl phosphate). At the same time, this vitamin C derivative has been shown in studies to be effective in reducing acne, blemishes and clogged pores. It is less irritating then the pure form of vitamin C
More about Sodium ascorbyl phosphateOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin
More about Sodium hyaluronateUsed as a fragrance. Can be irritating.
More about Gardenia florida fruit extractHelps water and oil mix together
More about Potassium laurateA good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
More about Caprylic/capric triglycerideGreen algae extract that might contain antioxidant astaxanthin
More about Haematococcus pluvialis extractPure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
More about TocopherolA common frangrance that can easily irritate skin, especially if exposed to air, light or heat
More about LimoneneAn umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499. They might be able to offer some protection against visible light, but the degree of the protection is not clear
More about Iron oxidesA red colorant made of iron oxide. Typically is not irritating
More about Ci 77491Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
More about Titanium dioxideWater, Dipropylene glycol, Glycerin, Butylene glycol, Peg-240/hdi copolymer bis-decyltetradeceth-20 ether, Mica, Phenoxyethanol, Methylparaben, Acrylates/c10-30 alkyl acrylate crosspolymer, Niacinamide, Chlorphenesin, Silica, Ethylhexylglycerin, Sodium hydroxide, Alcohol, 3-o-ethyl ascorbic acid, Disodium edta, Parfum, Sodium ascorbyl phosphate, Sodium hyaluronate, Acmella oleracea extract, Gardenia florida fruit extract, Potassium laurate, Caprylic/capric triglyceride, Haematococcus pluvialis extract, Bht, Tocopherol, Limonene, Iron oxides, Ci 77491, Titanium dioxide, Ci 77891
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Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.
| IllamasquaBeyond Veil PrimerYOUR PRODUCT | REVOLUTION SKINCAREI Heart Revolution Tasty Watermelon Serum Primer | I Heart RevolutionTasty Watermelon Serum Primer | Holika HolikaNaked Face Gold Serum Primer | |
|---|---|---|---|---|
| Match | — | 77% | 77% | 72% |
| Price | — | $13.29 | $13.40 | $39.79 |
| Shared key ingredients | — | 3 of 6 | 3 of 6 | 4 of 6 |
| Key difference | — | Panthenol | Panthenol | Adenosine |
| Irritancy | High | Medium | Medium | High |
| Drying alcohol | Contains drying alcohol | — | — | Contains drying alcohol |
| View product | Shop | Shop | Shop |
More alternatives: e.l.f. Cosmetics Mint Melt Cooling Face PrimerThrive Causemetics Brilliant Face Brightener Illuminating Primer™
"Illamasqua - Beyond Veil Primer" could be helpful for: Moisturizing, but its actives are not the most effective or are not well-studied.
According to Cruelty-Free Kitty "Illamasqua" is cruelty free and so is its parent company.
The product retails for 34.30A$ in Australia, from 10.20£ up to 34.00£ in the United Kingdom and for 45.00CA$ in Canada.
For a detailed price comparison: click here.
Every concentration estimate and effectiveness label is anchored to one of these 20 studies and safety reviews.
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