36%
Low match
$32.00
Low irritancy Why it matches
CAMELLIA OLEIFERA SEED OILGLYCERINLACTOBACILLUS +11 more
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Common ingredients (14)
Similarity breakdown
Overall formula36%
Active ingredients60%
All ingredients97%
No close formula dupes found
These are the closest alternatives based on WIMJ's similarity score. Consider filtering by irritancy or ingredients you want to avoid.
Paula's choice
Earth Sourced Perfectly Natural Cleansing Gel Full size25%
Low match
$22.00
Low irritancy Why it matches
GLYCERINDECYL GLUCOSIDEGLYCERYL OLEATE +3 more
Key differences
LAURYL GLUCOSIDESODIUM COCOAMPHOACETATESODIUM LAURYL GLUCOSE CARBOXYLATE
View details
Common ingredients (6)
Different ingredients (3)
Similarity breakdown
Overall formula25%
Active ingredients50%
All ingredients42%
22%
Low match
$7.70
Low irritancy Why it matches
GLYCERYL OLEATESODIUM COCOYL GLUTAMATECOCO-GLUCOSIDE +1 more
Key differences
PHYTOSPHINGOSINEZINC GLUCONATECOPPER GLUCONATE +5 more
View details
Common ingredients (4)
Different ingredients (8)
Similarity breakdown
Overall formula22%
Active ingredients40%
All ingredients19%
22%
Low match
Low irritancy
Why it matches
GLYCERINDECYL GLUCOSIDEGLYCERYL OLEATE +1 more
Key differences
ZINC COCETH SULFATEDISODIUM LAURETH SULFOSUCCINATECETEARETH-60 MYRISTYL GLYCOL +2 more
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Common ingredients (4)
Different ingredients (5)
Similarity breakdown
Overall formula22%
Active ingredients30%
All ingredients26%
StackedSkincare
Prebiotic Gel Cleanser19%
Low match
$18.00
Low irritancy Why it matches
GLYCERINXANTHAN GUMDECYL GLUCOSIDE
Key differences
PANTHENOLINULINCOPPER GLUCONATE +2 more
View details
Common ingredients (3)
Different ingredients (5)
Similarity breakdown
Overall formula19%
Active ingredients20%
All ingredients29%
Mustela USA
Stelatopia Cleansing Gel18%
Low match
$14.00
Low irritancy Why it matches
GLYCERINCAPRYLYL/CAPRYL GLUCOSIDEXANTHAN GUM
Key differences
HELIANTHUS ANNUUS SEED OIL UNSAPONIFIABLESBUTYROSPERMUM PARKII BUTTERPERSEA GRATISSIMA FRUIT EXTRACT +1 more
View details
Common ingredients (3)
Different ingredients (4)
Similarity breakdown
Overall formula18%
Active ingredients20%
All ingredients23%
Balea Med
Ultra Sensitive Facial Wash Gel18%
Low match
$5.15
Low irritancy Why it matches
GLYCERINDECYL GLUCOSIDEXANTHAN GUM
Key differences
PANTHENOLCOCAMIDOPROPYL BETAINE
View details
Common ingredients (3)
Different ingredients (2)
Similarity breakdown
Overall formula18%
Active ingredients20%
All ingredients23%
SEPHORA COLLECTION
Clean Skin Gel Cleanser with Prebiotics18%
Low match
$12.00
Low irritancy Why it matches
GLYCERINCOCO-GLUCOSIDEXANTHAN GUM
Key differences
INULIN
View details
Common ingredients (3)
Different ingredients (1)
Similarity breakdown
Overall formula18%
Active ingredients20%
All ingredients23%
Selfless by Hyram
Centella & Green Tea Hydrating Gel Cleanser18%
Low match
$10.80
Low irritancy Why it matches
GLYCERINCOCO-GLUCOSIDEXANTHAN GUM
Key differences
TRIOLEINCENTELLA ASIATICA FLOWER/LEAF/STEM EXTRACTCAMELLIA SINENSIS LEAF EXTRACT +1 more
View details
Common ingredients (3)
Different ingredients (4)
Similarity breakdown
Overall formula18%
Active ingredients20%
All ingredients23%
Green People
Body Scent Free Shower Gel18%
Low match
$17.50
Low irritancy Why it matches
GLYCERINDECYL GLUCOSIDE
Key differences
GLUCONOLACTONEALTHAEA OFFICINALIS ROOT EXTRACTCOCAMIDOPROPYL BETAINE +1 more
View details
Common ingredients (2)
Different ingredients (4)
Similarity breakdown
Overall formula18%
Active ingredients20%
All ingredients16%
18%
Low match
$6.95
Low irritancy Why it matches
GLYCERINCAPRYLYL/CAPRYL GLUCOSIDEXANTHAN GUM
Key differences
NIACINAMIDEPANTHENOLLYSINE +3 more
View details
Common ingredients (3)
Different ingredients (6)
Similarity breakdown
Overall formula18%
Active ingredients20%
All ingredients16%
L'Oréal Paris
Daily Foaming Gel Cleanser18%
Low match
$4.99
Low irritancy Why it matches
GLYCERINGLYCERYL OLEATECOCO-GLUCOSIDE
Key differences
SALICYLIC ACIDCOCONUT ACIDGLYCERYL STEARATE +9 more
View details
Common ingredients (3)
Different ingredients (12)
Similarity breakdown
Overall formula18%
Active ingredients20%
All ingredients16%
17%
Low match
$4.95
Low irritancy Why it matches
GLYCERINGLYCERYL OLEATECOCO-GLUCOSIDE
Key differences
ZINC COCETH SULFATEISOLEUCINESODIUM COCOAMPHOACETATE +5 more
View details
Common ingredients (3)
Different ingredients (8)
Similarity breakdown
Overall formula17%
Active ingredients20%
All ingredients26%
bareMinerals
Pureness Gel Cleanser17%
Low match
$17.22
Low irritancy Why it matches
GLYCERINXANTHAN GUMCOCO-GLUCOSIDE
Key differences
COCOS NUCIFERA OILGLYCERYL STEARATE SESODIUM COCOYL ISETHIONATE +2 more
View details
Common ingredients (3)
Different ingredients (5)
Similarity breakdown
Overall formula17%
Active ingredients20%
All ingredients13%
Dr. G.
Cleansing Gel17%
Low match
$16.90
Low irritancy Why it matches
GLYCERINLACTOBACILLUSCOCO-GLUCOSIDE
Key differences
FRUCTOOLIGOSACCHARIDESDISODIUM COCOYL GLUTAMATEGLYCERYL CAPRYLATE +4 more
View details
Common ingredients (3)
Different ingredients (7)
Similarity breakdown
Overall formula17%
Active ingredients10%
All ingredients19%
Skincare by Dr V
Micellar Gel Wash17%
Low match
$15.00
Low irritancy Why it matches
GLYCERINXANTHAN GUM
Key differences
NIACINAMIDEPANTHENOLALLANTOIN +5 more
View details
Common ingredients (2)
Different ingredients (8)
Similarity breakdown
Overall formula17%
Active ingredients10%
All ingredients19%
16%
Low match
$10.20
Low irritancy Why it matches
COCO-GLUCOSIDEGLYCERYL OLEATE
Key differences
FRUCTOOLIGOSACCHARIDESMANNITOLSODIUM COCOAMPHOACETATE +2 more
View details
Common ingredients (2)
Different ingredients (5)
Similarity breakdown
Overall formula16%
Active ingredients20%
All ingredients19%
16%
Low match
$7.85
Low irritancy Why it matches
GLYCERINCOCO-GLUCOSIDE
Key differences
GLYCERYL GLUCOSIDESODIUM HYALURONATECOCO-BETAINE
View details
Common ingredients (2)
Different ingredients (3)
Similarity breakdown
Overall formula16%
Active ingredients10%
All ingredients13%
16%
Low match
$6.50
Low irritancy Why it matches
GLYCERINCAPRYLYL/CAPRYL GLUCOSIDE
Key differences
SODIUM HYALURONATECOCAMIDOPROPYL BETAINECOCO-BETAINE
View details
Common ingredients (2)
Different ingredients (3)
Similarity breakdown
Overall formula16%
Active ingredients10%
All ingredients10%
16%
Low match
Low irritancy
Why it matches
GLYCERINCAPRYLYL/CAPRYL GLUCOSIDE
Key differences
NIACINAMIDEECTOINGLYCERYL CAPRYLATE +2 more
View details
Common ingredients (2)
Different ingredients (5)
Similarity breakdown
Overall formula16%
Active ingredients10%
All ingredients10%
About Similarity Scores
Our similarity score compares product formulas based on shared active ingredients, hero ingredients, and overall formula composition. A higher score means a more similar formula.
70%+ - High match
40-69% - Medium match
<40% - Low match
Note: Similarity is based on WIMJ's formula analysis (actives + overall formula similarity). Ingredient concentrations are estimated; products aren't lab-tested. A similar formula doesn't guarantee the same texture or feel.