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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"helps purify the skin thanks to a blend of purifying ingredients such as moringa seed extract Heartleaf Extract."
WIMJ summary for anti-blemish

This product might be able to help reduce blemishes and clogged pores because it contains niacinamide.

The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually works: zinc pca

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
meets threshold
LOW
meets threshold
See a mistake?
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: biosaccharide gum-1, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: chondrus crispus extract, cannabis sativa seed oil.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: niacinamide

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-aging

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains niacinamide.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
meets threshold
MEDIUM
does not meet threshold
See a mistake?
WIMJ summary for evens skin tone

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: niacinamide

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-blemish
Total Promises Fulfilled score: 87/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
6.3% - 7.7%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
4.1% - 5%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3% - 3.7%
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture
2.2% - 2.7%
Used to preserve products, dissolve other ingredients and create a nice product texture
1.9% - 2.3%
A preservative
0.65% - 0.95%
Helps dissolve other ingredients in the formulation
1.3% - 1.6%
A plant extract that can help neutralize free radicals in skin. It contains a compound salicin that can theoretically be converted into salicylic acid that, in turn, helps reduce inflammation in skin, but the evidence of effectiveness in skin is lacking and the extract is usually not used in a concentration that would enable an exfoliating effect
0.9% - 1.1%
A plant extract that can help to attract water to the upper layer of the skin and might have some anti-oxidant and anti-inflammatory properties
0.8% - 1.2%
Might be helpful in neutralizing free radicals in skin but solid research is lacking. Helps attract water to the upper layer of the skin
0.65% - 0.95%
An algae extract. Might help to attract water to the upper layer of the skin and have an anti-oxidant effect
0.55% - 0.85%
0.5% - 0.75%
Might help attract water to the upper layer of the skin
0.5% - 0.75%
Red algae extract that helps attract water to the upper layer of the skin and create a nicer product consistency
0.45% - 0.65%
Helps water and oil mix together
0.45% - 0.65%
Sugar extract that helps attract water to the upper layer of the skin
0.35% - 0.65%
A plant extract that has been shown to be able to reduce inflammation in skin, support restoration of skin barrier function, as well as support collagen production. Contains active compounds called centelloids: asiaticoside, madecasosside, asiatic acid and madecassic acid. Might be helpful in preventing stretch marks. It can be itself be irritating though.
0.45% - 0.65%
A plant extract that has anti-bacterial properties. Can be used to preserve the product. Can be irritating
0.3% - 0.55%
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
0.3% - 0.55%
An emollient that helps create a nice silky finish on the skin
0.3% - 0.55%
A plant extract that might be helpful to neutralize free radicals in skin
0.25% - 0.45%
Helps adjust pH in products
0.25% - 0.45%
Helps attract water to the upper layer of the skin and is claimed to provide a longer-lasting hydration because of its ability to create a water-binding film on the surface of the skin
0.25% - 0.45%
Used to create a thicker product consistency
0.25% - 0.5%
A preservative
0.25% - 0.45%
A plant extract that might have some anti-oxidant effect helping neutralize free radicals in skin
0.25% - 0.45%
An aromatic blend of unspecified and possibly irritating ingredients
0.2% - 0.4%
A plant extract that might have some anti-oxidant effect
0.25% - 0.5%
Used to stabilize product formulations
0.2% - 0.4%
Eggplant fruit extract. Might have some anti-oxidant effect
0.2% - 0.4%
A plant extract that is rich in a fragrance compound eugenol that is a frequent allergen and can be irritating. It might also contain anti-oxidants to help neutralize free radicals
0.2% - 0.35%
Red algae extract that helps attract water to the upper layer of the skin and might contain antioxidants
0.15% - 0.3%
A plant extract that can contain an active compound curcumin, that may have some anti-inflammatory properties when applied to the skin, but solid research is lacking and the typical concentration used in skincare products is too low. Can be an irritant
0.15% - 0.25%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.15% - 0.25%
A plant oil that due to its high linoleic acid content can help strengthen skin's barrier function and soften its upper layer
0.15% - 0.3%
A compound that combines zinc with a hydrating ingredient PCA. Might to be helpful against acne and clogged pores. Can help calm down inflammation in skin. Could be helpful in reducing the formation of free radicals in skin. Might help to reduce fine lines in wrinkles, but solid evidence is missing
0.05% - 0.15%
Used to stabilize the product formulation and can help absorb oil
0.1% - 0.15%

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Price
WIMJ similarity score
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Irritancy
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
Potential Irritants
All ingredients
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Questions

Scientific Sources