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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"hydrate Calming Phyto-BlendTM."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, sodium acetylated hyaluronate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, helianthus annuus seed oil.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
4.9% - 7.4%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
3.8% - 5.7%
2.7% - 4.1%
Used to create a thicker product consistency and stabilize the formulation
2% - 3%
Helps oil and water mix together
1.7% - 2.5%
Helps oil and water mix together
1.4% - 2.2%
Used to create a thicker product consistency
1.3% - 1.9%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
1% - 1.6%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.9% - 1.35%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
0.55% - 1.25%
Lipids that work as an emollient and can be helpful in repairing skin barrier function
0.45% - 1.05%
Emollients that are naturaly present in skin. In addition, they help water and oil mix together in the product
0.35% - 0.85%
An excellent emollient. Helps soften the skin, restore its barrier function, and can help to calm down inflammation. It can be helpful to prevent blemishes and clogged pores
0.45% - 1%
Attracts water into the upper layer of the skin
0.2% - 0.8%
A type of hyaluronic acid that works as an excellent moisturizer by attracting water into the upper layer of the skin. Is typically feels less sticky on the skin compared to the usual hyaluronic acid
0.3% - 0.7%
Plant extract that might help neutralize free radicals and support skin barrier function, but research on its effectiveness in skin is lacking
0.2% - 0.7%
Used to stabilize the product formulation and can help absorb oil
0.15% - 0.6%
Helps attract water to the upper layer of the skin
0.15% - 0.55%
Used to improve stability of the formulation
0.1% - 0.45%
0.15% - 0.55%
Used to increase effectiveness of preservatives
0.1% - 0.35%
A preservative
0.05% - 0.25%
Helps preserve products and creates a nice product texture
0.1% - 0.35%
Helps soften the upper layer of the skin
0.1% - 0.3%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.05% - 0.2%
Being a lipid soluble form of vitamin C, it is more stable and can penetrate the skin better than L-Ascorbic acid. It is effective in protecting the skin from free radicals, as well as evening the skin tone, but is less effective in stimulating collagen production compared to L-Ascorbic acid.
0.01% - 0.1%

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WIMJ similarity score
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Irritancy
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
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MEDIUM
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IRRITANCY
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MEDIUM
Potential Irritants
All ingredients
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