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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Dryness, Dullness, and Loss of Firmness and Elasticity Formulation."
WIMJ summary for anti-aging

Effective ingredients missing or their concentration is too low.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
HIGH
does not meet threshold
See a mistake?
Promise
What does the product description say?
"CLOUD JELLY Plumping Hydration Serum"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: arginine, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: arginine, glyceryl caprylate.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Total Promises Fulfilled score: 37/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
6.4% - 9.7%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3.7% - 5.6%
2.7% - 4.1%
Used to add a nice rose smell to the product. Might help attract water to the upper layer of the skin and have some anti-oxidant effect. Can be irritating
2% - 3.1%
Mushroom extract that helps attract water to the upper layer of the skin
1.6% - 2.4%
The ingredient is not recognized
TBC
Cannot penetrate the skin barrier so is not particularly useful in skincare products
1.4% - 2%
A plant extract that might help neutralize free radicals in skin, but research on its effectiveness is lacking
1.1% - 1.7%
A fruit extact. Might have some anti-oxidant properties
1.1% - 1.7%
A plant extract that can be irritating. It might contain a compound anthocyanin that could be helpful in neutralizing free radicals
0.8% - 1.2%
A preservative that comes from radishes fermented by a bacteria. New research suggests that the preservation properties in the ingredient come from an ammonium salt that is not present naturally in radish root but used in its cultivation. Is problematic because the exact amount of the preservative agents is difficult to determine
0.5% - 1.2%
0.5% - 1.2%
Used to stabilize product formulations
0.35% - 0.8%
Used to create thicker product consistency and stabilize emulsions
0.2% - 0.8%
A polyhydroxy acid (PHA) that helps shed the dead cells from the skin surface revealing smoother skin. Is believed to be genter than AHAs. It helps attract water to the upper layer of the skin and can stimulate production of skin's own hyaluronic acid resulting in improved hydration levels. It has been shown to be helpful against acne and clogged pores if used consistently (e.g over a period of 12 weeks) in high enough concentration. It can help reduce fine lines and wrinkles and improve skin tone with long-term application. Can help neutralize free radicals
0.15% - 0.65%
An emollient that can also help water and oil mix together, as well as prevent bacteria growth in products
0.15% - 0.7%
An amino acid that is naturally present in skin and helps keep it hydrated. When used together with AHAs, it can reduce their irritating effect on the skin
0.1% - 0.35%
A preservative
0.05% - 0.25%
A plant extract that might help neutralize free radicals in skin. It can be irritating
0.05% - 0.2%
A plant extract that has anti-bacterial properties. Can be used to preserve the product. Can be irritating
0.05% - 0.15%
A plant oil that helps soften the upper layer of the skin. Is unlikely to be helpful in restoring skin barrier function due to the low content of linoleic acid
0.05% - 0.25%

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Price
WIMJ similarity score
62%
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59%
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58%
58%
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Key ingredients
Common:
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Irritancy
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
Potential Irritants
All ingredients
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Questions

Scientific Sources