Heimish All Clean Pink Clay Purifying Wash Off Mask

Heimish All Clean Pink Clay Purifying Wash Off Mask

Efficacy25/100IrritancyHigh

Works for

Anti-blemish
Zinc pca, Kaolin + 3 more
Not delivered
What the product description says
“Contains 7% zinc oxide to absorb dirt, excessive sebum, whiteheads and blackheads out of pores”
Source: Lila Beauty

This product contains ingredients (zinc pca) that could help reduce blemishes and clogged pores in theory, but there is not enough evidence that they actually work.

Zinc pcaKey activeEffect: MediumA compound that combines zinc with a hydrating ingredient PCA. Might to be helpful against acne and clogged pores. Can help calm down inflammation in skin. Could be helpful in reducing the formation of free radicals in skin. Might help to reduce fine lines in wrinkles, but solid evidence is missing~0.25–0.45%
KaolinEffect: LowA type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color6%
BentoniteEffect: LowHelps stabilize the product formulation4%
Lauric acidEffect: LowHelps water and oil mix together. Has anti-bacterial properties that might be helpful in preventing blemishes~0.4–0.6%
AllantoinEffect: Low, below effective doseHelps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated~0.25–0.5%
Exfoliation
Allantoin
Not delivered
What the product description says
“Heimish All Clean Pink Clay Purifying Wash Off Mask draws out impurities and gently exfoliates to refine skin’s texture and boost radiance.”
Source: Lila Beauty

This product does not contain effective exfoliating ingredients. It might be able to deliver physical exfoliation, that is scrub off some of the dead cells on the surface of the skin. We do not recommend physical exfoliation, because it is not uniform (some bits of skin can get exfoliated too much while others not at all). It can also traumatize the skin and aggrevate acne and other skin conditions.

AllantoinEffect: Low, below effective doseHelps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated~0.25–0.5%
Moisturizing
Not advertised by the brand · Panthenol, Glycerin + 12 more
Works well

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin, zinc pca.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: panthenol

PanthenolHero· HumectantEffect: HighHelps attract water to the upper layer of the skin and can help improve skin barrier function~0.3–0.5%
GlycerinKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant~4.3–5.3%
Zinc pcaKey active· HumectantEffect: HighA compound that combines zinc with a hydrating ingredient PCA. Might to be helpful against acne and clogged pores. Can help calm down inflammation in skin. Could be helpful in reducing the formation of free radicals in skin. Might help to reduce fine lines in wrinkles, but solid evidence is missing~0.25–0.45%
Moringa oleifera seed extractKey activeEffect: MediumHelps soften the upper layer of the skin and might have some antioxidant effect~0.25–0.5%
Glyceryl stearate· EmollientEffect: LowAn emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together~2.2–2.7%
Palmitic acid· EmollientEffect: LowAn emollient that is naturally present in skin and helps soften it~1.9–2.3%
Stearic acid· EmollientEffect: LowHelps oil and water mix together and works as an emollient~1.8–2.2%
Oleic acid· EmollientEffect: LowHelps soften the upper layer of the skin. At the same time, it can weaken the skin's barrier enhancing penetration of other ingredients and increasing the risk of skin dryness~0.35–0.6%
Butylene glycol· HumectantEffect: LowUsed to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin~0.3–0.5%
Caprylyl glycol· Humectant, EmollientEffect: LowHelps preserve products and creates a nice product texture~0.3–0.55%
Portulaca oleracea extract· HumectantEffect: LowA plant extract that has some anti-oxidant activity, but solid research is lacking. Can help attract water to the upper layer of the skin~0.25–0.5%
TocopherolEffect: Low, below effective dosePure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.25–0.5%
Caprylic/capric triglycerideUnder-dosedA good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin~0.3–0.6%
AllantoinUnder-dosedHelps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated~0.25–0.5%
Anti-oxidation
Not advertised by the brand · Camellia japonica flower extract, Pelargonium graveolens flower oil + 4 more
May help

This product contains antioxidants (camellia japonica flower extract) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

Camellia japonica flower extractKey activeEffect: MediumA plant extract that might help neutralize free radicals in skin~0.3–0.55%
Pelargonium graveolens flower oilEffect: LowAn essential oil. Can be irritating. Can become an allergen with oxidation~0.6–0.9%
Moringa oleifera seed extractEffect: LowHelps soften the upper layer of the skin and might have some antioxidant effect~0.25–0.5%
Portulaca oleracea extractEffect: LowA plant extract that has some anti-oxidant activity, but solid research is lacking. Can help attract water to the upper layer of the skin~0.25–0.5%
Zinc pcaEffect: LowA compound that combines zinc with a hydrating ingredient PCA. Might to be helpful against acne and clogged pores. Can help calm down inflammation in skin. Could be helpful in reducing the formation of free radicals in skin. Might help to reduce fine lines in wrinkles, but solid evidence is missing~0.25–0.45%
TocopherolUnder-dosedPure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.25–0.5%

Can it cause trouble?

Irritancy
15 strong irritants: Lavandula angustifolia oil, Pelargonium graveolens flower oil + 13 more — patch-test recommended
High risk
We flagged 27 ingredients with irritancy potential. Severity depends on your sensitivity threshold; the table lists the worst offenders first.
IngredientFunctionIrritationEst. amount
Lavandula angustifolia oilAn essential oil. Potential allergen and can be irritating. It has some anti-bacterial propertiesHigh~0.7–1.05%est.
Pelargonium graveolens flower oilAn essential oil. Can be irritating. Can become an allergen with oxidationHigh~0.6–0.9%est.
Eucalyptus globulus leaf oilAn essential oil that can be very irritating. Has some anti-bacterial propertiesHigh~0.5–0.75%est.
Litsea cubeba fruit oilAn essential oil with a lemon-like smell that is extracted from a fruit grown in Asia. Used as a fragranceHigh~0.45–0.7%est.
Mentha arvensis leaf oilUsed as a fragrance and can be irritatingHigh~0.45–0.7%est.
Melaleuca alternifolia leaf oilAn essential oil that can be irritating. Has some anti-bacterial propertiesHigh~0.45–0.65%est.
Citrus aurantium bergamia fruit oilA plant oil with a high content of volatile compounds that can irritate the skin and lead to allergic reactions. Can lead to photosensitivityHigh~0.35–0.6%est.
Boswellia carterii oilUsed as a fragrance. Can be irritatingHigh~0.3–0.55%est.
Myristica fragrans kernel oilUsed as a fragranceHigh~0.3–0.55%est.
Citrus aurantium dulcis peel oilAn essentil oil from orange peel. Potential allergen and can be irritatingHigh~0.3–0.55%est.
Hamamelis virginiana waterA plant extract that can help calm down inflammation in skin. Can, however, itself be irritatingHigh~0.25–0.45%est.
Camellia japonica flower extractA plant extract that might help neutralize free radicals in skinHigh~0.3–0.55%est.
Citrus paradisi peel oilUsed as a fragrance. Can be irritatingHigh~0.25–0.5%est.
Rosa multiflora fruit extractUsed in cosmetics for its fragranceHigh~0.3–0.5%est.
LimoneneA common frangrance that can easily irritate skin, especially if exposed to air, light or heatHigh~0.15–0.3%est.
ParfumAn aromatic blend of unspecified and possibly irritating ingredientsHigh~0.15–0.25%est.
1,2-hexanediolA preservativeMedium~1.1–1.3%est.
Moringa oleifera seed extractHelps soften the upper layer of the skin and might have some antioxidant effectMedium~0.25–0.5%est.
Portulaca oleracea extractA plant extract that has some anti-oxidant activity, but solid research is lacking. Can help attract water to the upper layer of the skinMedium~0.25–0.5%est.
Caprylic/capric triglycerideA good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerinMedium~0.3–0.6%est.
Caprylyl glycolHelps preserve products and creates a nice product textureMedium~0.3–0.55%est.
EthylhexylglycerinA preservativeMedium~0.3–0.55%est.
Myristic acidHelps oil and water mix together. Could be comedogenicMedium~0.3–0.6%est.
Lauric acidHelps water and oil mix together. Has anti-bacterial properties that might be helpful in preventing blemishesMedium~0.4–0.6%est.
Oleic acidHelps soften the upper layer of the skin. At the same time, it can weaken the skin's barrier enhancing penetration of other ingredients and increasing the risk of skin drynessMedium~0.35–0.6%est.
Citric acidCan work as an exfoliant but is typically used to adjust the product pHMedium~0.25–0.45%est.
Potassium sorbateA preservativeMedium~0.2–0.35%est.
Comedogenic
3 ingredients rated 2 or more on the 0–5 pore-clogging scale
3 flagged
These ingredients have a comedogenic rating of 2 or more on a 0–5 scale; the table shows each one's rating. In leave-on products they can clog pores in acne-prone skin.
IngredientFunctionRatingEst. amount
Gossypium herbaceum seed extract—3/5~0.25–0.5%est.
Myristic acidHelps oil and water mix together. Could be comedogenic3/5~0.3–0.6%est.
Lauric acidHelps water and oil mix together. Has anti-bacterial properties that might be helpful in preventing blemishes3/5~0.4–0.6%est.

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Ingredients

Filter by role to see what each ingredient is doing.

Water~45–55%
Formula
Irritation risk
Low

Plain old water

More about Water
Glycerin~4.3–5.3%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin
Calamine~4.3–5.3%
Formula
Irritation risk
Low
More about Calamine
Zinc oxide~4–4.9%
Formula
Irritation risk
Low
Works for
Sun protection

A broad spectrum sunblock (protects from both UVA and UVB rays). Is suitable for most sensitive skins. In small concentrations, can be used as a colorant

More about Zinc oxide
Kaolin6%
Formula
Irritation risk
Low
Works for
MattifyingAnti-blemish

A type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color

More about Kaolin
Bentonite4%
Formula
Irritation risk
Low
Works for
Anti-blemish

Helps stabilize the product formulation

More about Bentonite
Dipropylene glycol~2.4–2.9%
Formula
Irritation risk
Low

Helps to dissolve other ingredients in a formulation. Slows down the rate of product drying

More about Dipropylene glycol
Glyceryl stearate~2.2–2.7%
Formula
Irritation risk
Low
Works for
CleansingMoisturizing

An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together

More about Glyceryl stearate
Palmitic acid~1.9–2.3%
Formula
Irritation risk
Low
Works for
CleansingMoisturizing

An emollient that is naturally present in skin and helps soften it

More about Palmitic acid
Stearic acid~1.8–2.2%
Formula
Irritation risk
Low
Works for
CleansingMoisturizing

Helps oil and water mix together and works as an emollient

More about Stearic acid
1,2-hexanediol~1.1–1.3%
Irritant · medium
Irritation risk
Medium

A preservative

More about 1,2-hexanediol
Amyris balsamifera bark oil~0.95–1.15%
Formula
Lavandula angustifolia oil~0.7–1.05%
Irritant · high
Irritation risk
High

An essential oil. Potential allergen and can be irritating. It has some anti-bacterial properties

More about Lavandula angustifolia oil
Pelargonium graveolens flower oil~0.6–0.9%
Irritant · high
Irritation risk
High
Works for
Anti-oxidation

An essential oil. Can be irritating. Can become an allergen with oxidation

More about Pelargonium graveolens flower oil
Eucalyptus globulus leaf oil~0.5–0.75%
Irritant · high
Irritation risk
High
Works for
Antibacterial

An essential oil that can be very irritating. Has some anti-bacterial properties

More about Eucalyptus globulus leaf oil
Litsea cubeba fruit oil~0.45–0.7%
Irritant · high
Irritation risk
High
Works for
Antibacterial

An essential oil with a lemon-like smell that is extracted from a fruit grown in Asia. Used as a fragrance

More about Litsea cubeba fruit oil
Mentha arvensis leaf oil~0.45–0.7%
Irritant · high
Irritation risk
High

Used as a fragrance and can be irritating

More about Mentha arvensis leaf oil
Melaleuca alternifolia leaf oil~0.45–0.65%
Irritant · high
Irritation risk
High
Works for
Antibacterial

An essential oil that can be irritating. Has some anti-bacterial properties

More about Melaleuca alternifolia leaf oil
Juniperus mexicana oil~0.45–0.65%
Formula
Citrus aurantium bergamia fruit oil~0.35–0.6%
Irritant · high
Irritation risk
High

A plant oil with a high content of volatile compounds that can irritate the skin and lead to allergic reactions. Can lead to photosensitivity

More about Citrus aurantium bergamia fruit oil
Volcanic ash~0.5–0.7%
Formula
Irritation risk
Low
More about Volcanic ash
Boswellia carterii oil~0.3–0.55%
Irritant · high
Irritation risk
High

Used as a fragrance. Can be irritating

More about Boswellia carterii oil
Myristica fragrans kernel oil~0.3–0.55%
Irritant · high
Irritation risk
High

Used as a fragrance

More about Myristica fragrans kernel oil
Citrus aurantium dulcis peel oil~0.3–0.55%
Irritant · high
Irritation risk
High

An essentil oil from orange peel. Potential allergen and can be irritating

More about Citrus aurantium dulcis peel oil
Hamamelis virginiana water~0.25–0.45%
Irritant · high
Irritation risk
High
Works for
Anti-inflammatory

A plant extract that can help calm down inflammation in skin. Can, however, itself be irritating

More about Hamamelis virginiana water
Camellia japonica flower extract~0.3–0.55%
Key activeIrritant · high
Irritation risk
High
Works for
Anti-oxidation

A plant extract that might help neutralize free radicals in skin

More about Camellia japonica flower extract
Tagetes minuta flower oil~0.25–0.45%
Formula
Citrus paradisi peel oil~0.25–0.5%
Irritant · high
Irritation risk
High

Used as a fragrance. Can be irritating

More about Citrus paradisi peel oil
Epilobium fleischeri extract~0.25–0.5%
Formula
Moringa oleifera seed extract~0.25–0.5%
Key activeIrritant · medium
Irritation risk
Medium
Works for
MoisturizingAnti-oxidation

Helps soften the upper layer of the skin and might have some antioxidant effect

More about Moringa oleifera seed extract
Rosa multiflora fruit extract~0.3–0.5%
Irritant · high
Irritation risk
High

Used in cosmetics for its fragrance

More about Rosa multiflora fruit extract
Portulaca oleracea extract~0.25–0.5%
Irritant · medium
Irritation risk
Medium
Works for
MoisturizingAnti-oxidation

A plant extract that has some anti-oxidant activity, but solid research is lacking. Can help attract water to the upper layer of the skin

More about Portulaca oleracea extract
Gossypium herbaceum seed extract~0.25–0.5%
Comedogenic 3/5
Irritation risk
Low
Comedogenicity
3/5
More about Gossypium herbaceum seed extract
Caprylic/capric triglyceride~0.3–0.6%
Under-dosedIrritant · medium
Irritation risk
Medium
Works for
Moisturizing

A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin

More about Caprylic/capric triglyceride
Tromethamine~0.3–0.55%
Formula
Irritation risk
Low

Helps adjust pH in products

More about Tromethamine
Caprylyl glycol~0.3–0.55%
Irritant · medium
Irritation risk
Medium
Works for
Moisturizing

Helps preserve products and creates a nice product texture

More about Caprylyl glycol
Cellulose gum~0.3–0.55%
Formula
Irritation risk
Low

Used to create thicker product consistency and stabilize emulsions

More about Cellulose gum
Panthenol~0.3–0.5%
Hero · Moisturizing
Irritation risk
Low
Works for
Reduces rednessMoisturizingReduces irritation

Helps attract water to the upper layer of the skin and can help improve skin barrier function

More about Panthenol
Ethylhexylglycerin~0.3–0.55%
Irritant · medium
Irritation risk
Medium

A preservative

More about Ethylhexylglycerin
Sodium phytate~0.3–0.5%
Formula
Irritation risk
Low

Used to stabilize product formulations

More about Sodium phytate
Myristic acid~0.3–0.6%
Comedogenic 3/5Irritant · medium
Irritation risk
Medium
Comedogenicity
3/5
Works for
Cleansing

Helps oil and water mix together. Could be comedogenic

More about Myristic acid
Allantoin~0.25–0.5%
Under-dosed
Irritation risk
Low
Works for
Anti-inflammatoryMoisturizingReduces irritationReduces rednessAnti-blemishExfoliation

Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated

More about Allantoin
Arachidic acid~0.45–0.7%
Formula
Irritation risk
Low
Works for
Cleansing
More about Arachidic acid
Lauric acid~0.4–0.6%
Comedogenic 3/5Irritant · medium
Irritation risk
Medium
Comedogenicity
3/5
Works for
CleansingAnti-blemishAntibacterial

Helps water and oil mix together. Has anti-bacterial properties that might be helpful in preventing blemishes

More about Lauric acid
Oleic acid~0.35–0.6%
Irritant · medium
Irritation risk
Medium
Works for
CleansingMoisturizingAnti-inflammatory

Helps soften the upper layer of the skin. At the same time, it can weaken the skin's barrier enhancing penetration of other ingredients and increasing the risk of skin dryness

More about Oleic acid
Butylene glycol~0.3–0.5%
Formula
Irritation risk
Low
Works for
Moisturizing

Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin

More about Butylene glycol
Zinc pca~0.25–0.45%
Key active
Irritation risk
Low
Works for
Anti-inflammatoryMoisturizingAnti-blemishAnti-agingAnti-oxidation

A compound that combines zinc with a hydrating ingredient PCA. Might to be helpful against acne and clogged pores. Can help calm down inflammation in skin. Could be helpful in reducing the formation of free radicals in skin. Might help to reduce fine lines in wrinkles, but solid evidence is missing

More about Zinc pca
Maltodextrin~0.25–0.5%
Formula
Irritation risk
Low
Works for
Mattifying

Used to stabilize the product formulation and can help absorb oil

More about Maltodextrin
Tocopherol~0.25–0.5%
Under-dosed
Irritation risk
Low
Works for
Anti-oxidationMoisturizingAnti-inflammatoryAnti-aging

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

More about Tocopherol
Citric acid~0.25–0.45%
Irritant · medium
Irritation risk
Medium

Can work as an exfoliant but is typically used to adjust the product pH

More about Citric acid
Xanthan gum~0.2–0.4%
Formula
Irritation risk
Low
Works for
Cleansing

Used to create a thicker product consistency

More about Xanthan gum
Potassium sorbate~0.2–0.35%
Irritant · medium
Irritation risk
Medium

A preservative

More about Potassium sorbate
Limonene~0.15–0.3%
Irritant · high
Irritation risk
High

A common frangrance that can easily irritate skin, especially if exposed to air, light or heat

More about Limonene
Parfum~0.15–0.25%
Irritant · high
Irritation risk
High

An aromatic blend of unspecified and possibly irritating ingredients

More about Parfum
Ci 77492~0.1–0.15%
Formula
Irritation risk
Low

A colorant. Usually well-tolerated

More about Ci 77492
Ci 77491~0.1–0.15%
Formula
Irritation risk
Low

A red colorant made of iron oxide. Typically is not irritating

More about Ci 77491
Ingredient list view

Water, Glycerin, Calamine, Zinc oxide, Kaolin, Bentonite, Dipropylene glycol, Glyceryl stearate, Palmitic acid, Stearic acid, 1,2-hexanediol, Amyris balsamifera bark oil, Lavandula angustifolia oil, Pelargonium graveolens flower oil, Eucalyptus globulus leaf oil, Litsea cubeba fruit oil, Mentha arvensis leaf oil, Melaleuca alternifolia leaf oil, Juniperus mexicana oil, Citrus aurantium bergamia fruit oil, Volcanic ash, Boswellia carterii oil, Myristica fragrans kernel oil, Citrus aurantium dulcis peel oil, Hamamelis virginiana water, Camellia japonica flower extract, Tagetes minuta flower oil, Citrus paradisi peel oil, Epilobium fleischeri extract, Moringa oleifera seed extract, Rosa multiflora fruit extract, Portulaca oleracea extract, Gossypium herbaceum seed extract, Caprylic/capric triglyceride, Tromethamine, Caprylyl glycol, Cellulose gum, Panthenol, Ethylhexylglycerin, Sodium phytate, Myristic acid, Allantoin, Arachidic acid, Lauric acid, Oleic acid, Butylene glycol, Zinc pca, Maltodextrin, Tocopherol, Citric acid, Xanthan gum, Potassium sorbate, Limonene, Parfum, Ci 77492, Ci 77491

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Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
HeimishAll Clean Pink Clay Purifying Wash Off MaskYOUR PRODUCTEqulibEau Calm Honey Chestnut Shell MaskNo7LABORATORIES CICA-RESCUE Skin PasteImage skincareThe Max Stem Cell Masque
Match—62%60%59%
Price—$25.00$39.69$45.76
Shared key ingredients—5 of 94 of 95 of 9
Key difference—Salicylic AcidPetrolatumAcetyl Octapeptide-3
Irritancy High Medium Low Medium
Drying alcohol————
View product Shop Shop Shop

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Sources cited in this review

Every concentration estimate and effectiveness label is anchored to one of these 25 studies and safety reviews.

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Heimish All Clean Pink Clay Purifying Wash Off Mask
HeimishAll Clean Pink Clay Purifying Wash Off Mask

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