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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Fine Lines and Wrinkles, Redness Formulation."
WIMJ summary for anti-aging

This product does not contain ingredients that are able to reduce fine lines and wrinkles or help with skin elasticity, but it can improve the look of the skin temporarily through moisturization. Well-moisturized skin might also be able to repair the sun damage better.

Ingredient Effectiveness Concentration Irritancy
HIGH
does not meet threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Ultra pigmented for 24 hours of intense colour and hydration"
WIMJ summary for moisturizing

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": fructose, glycerin.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: panthenol

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
5.6% - 8.3%
Used to create thicker product consistency and stabilize emulsions
3.7% - 5.5%
Helps thicken the product formula and create a nice product formulation
2.7% - 4.1%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.5% - 1%
Used to stabilize product formulations and create thicker consistency
1.8% - 2.7%
Can help attract water to the upper layer of the skin. In crystal form, it can work as a gentle exfoliant, gentler than the salt scrub. Helps stabilize the emulsion
1.3% - 1.9%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
1.4% - 2%
Helps attract water to the upper layer of the skin
1% - 1.5%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.85% - 1.3%
0.45% - 1.1%
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture
0.4% - 0.9%
The ingredient is not recognized
TBC
Helps attract water to the upper layer of the skin and can help improve skin barrier function
0.35% - 0.8%
The ingredient is not recognized
TBC
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.2% - 0.75%
A preservative
0.1% - 0.45%
An essential oil used as a fragrance. Can be irritating
0.15% - 0.55%
Used to stabilize product formulations
0.1% - 0.4%
An essential oil. Can be irritating
0.05% - 0.25%
A fragrance with a lemon scent. A likely irritant
0.05% - 0.25%
A fragrance. Can be irritating
0.05% - 0.15%
A fragrance. Can be irritating
0.05% - 0.15%
A fragrance. Can be irritating
0.01% - 0.05%

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