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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Dark Spots, Pores, and Blemishes Formulation."
WIMJ summary for evens skin tone

Effective ingredients missing or their concentration is too low

Ingredient Effectiveness Concentration Irritancy
HIGH
does not meet threshold
See a mistake?
Promise
What does the product description say?
"A refreshing and invigorating toner that leaves skin balanced and refreshed while refining the look of pores and visibly reducing discoloration."
WIMJ summary for moisturizing

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin, aloe barbadensis leaf extract.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Evens skin tone
Total Promises Fulfilled score: 37/100.

Potential irritants

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
5.4% - 8.2%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
3.6% - 5.4%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
2.7% - 4.1%
Might be somewhat helpful in reducing hyperpigmentation and neutralizing free radicals but its typical concentration in a product is too low for having an effect
2.1% - 3.1%
A plant extract that might have some anti-inflammatory properties, but solid evidence is lacking. It can be irritating
1.7% - 2.5%
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)
1.4% - 2.1%
A plant extract that might have some anti-oxidant and anti-inflammatory properties but evidence for effectiveness in skin is missing
1.1% - 1.7%
Plant extract that can have healing and anti-inflammatory properties. It is a potential allergen and can be irritating
1% - 1.45%
Used as a fragrance. Can be irritating
0.85% - 1.25%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.5% - 1%
A preservative
0.3% - 0.6%
Used to stabilize product formulations
0.35% - 0.85%
A plant oil with a high content of volatile compounds that can irritate the skin and lead to allergic reactions. Can lead to photosensitivity
0.2% - 0.75%
The ingredient is not recognized
TBC
Plant oil that can have healing and anti-inflammatory properties. It contains volatile compouunds that are potential allergens and can be irritating
0.15% - 0.5%
A fragrance. Can be irritating
0.1% - 0.35%
A fragrance. Can be irritating
0.05% - 0.15%

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Price
WIMJ similarity score
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Irritancy
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Potential Irritants
All ingredients
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Questions

Scientific Sources