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Can the product deliver on its promises?

WIMJ summary for sun protection

This product does not offer good protection against UVA rays.

This product can be considered "reef safe" because it does not contain the UV filters (oxybenzone and octinoxate) that can be harmful to coral reefs when present in the water in high concentrations.

Organic filters
Ingredient UVB UVA I UVA II Stability
ethylhexyl methoxycinnamate
Offers UVB protection
Does not offer UVA I protection
Does not offer UVA II protection
Is photo stable
Non-organic (mineral) filters
Ingredient UVB UVA I UVA II Stability
titanium dioxide
Offers UVB protection
Does not offer UVA I protection
Offers UVA II protection
Is photo stable
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WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, sodium hyaluronate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, phenyl trimethicone.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Sun protection
Moisturizing
Total Promises Fulfilled score: 50/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
A type of silicone that helps create a silky product finish and dissolve other ingredients
6.1% - 7.5%
Can be drying and contribute to skin irritation. Used in formulars to dissolve other ingredients, create a thinner product consistency or for its antibacterial properties
4.2% - 5.1%
An emollient that helps soften the skin and can decrease moisture loss. Helps create a nice product texture
3.1% - 3.8%
A type of silicone that can decrease loss of moisture from the skin surface. It helps create a nice product texture
2.4% - 2.9%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
1.9% - 2.3%
A type of silicone that helps water and oil mix together
1.6% - 2%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
1.5% - 1.8%
Used to stabilize product formulation, help create an even product layer over skin (for example, in sunscreen), evenly disperse pigements and create a nice product consistency
1.2% - 1.4%
Octinoxate. When used in higher concentrations, works as a sunscreen protecting the skin from UVB rays. When used in lower concentration, helps to preserve the product formulation. Is shown to be harmful to coral reefs - consider avoiding bathing in coral reef areas when wearing a product with this ingredient. It can be irritating
1.4% - 1.7%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
1.1% - 1.3%
A type of silicone that create a smooth product finish and can create an optical soft-focus effect on the skin. Helps to thicken the product consistency
0.6% - 0.9%
A type of clay that is used to thicken the product consistency
0.55% - 0.85%
0.7% - 1.05%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.5% - 0.8%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
0.55% - 0.8%
A preservative. It helps prevent bacterial growth in cosmetic products
0.45% - 0.7%
Is used to add opaque (non-transparent) appearance to formulations. Can be used to coat other ingredients for even dispersion. This is a different ingredient compared to the ones used in antipersperants (aluminium chloride and aluminium chlorohydrate)
0.45% - 0.7%
Used to create a thicker product consistency
0.4% - 0.6%
Is used to dissolve other ingredients and create nice product texture
0.35% - 0.65%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
0.35% - 0.65%
Used to stabilize product formulation and create a nice product consistency
0.3% - 0.5%
Helps oil and water mix together and works as an emollient
0.5% - 0.75%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.2% - 0.4%
Helps to stabilize the product formulation
0.2% - 0.35%
An aromatic blend of unspecified and possibly irritating ingredients
0.15% - 0.3%
A salt derived from licorice. Works as an emollient to soften the upper layer of the skin and can help calm down inflammation. Might be helpful for skin lightening
0.15% - 0.25%
0.15% - 0.25%
A preservative
0.1% - 0.2%
A fragrance. Can be irritating
0.05% - 0.15%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.1% - 0.2%
An umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499
0.05% - 0.1%

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