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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Ultralift Anti Ageing Day Cream"
From product name
WIMJ summary for anti-aging

This product does not contain ingredients that are able to reduce fine lines and wrinkles or help with skin elasticity, but it can improve the look of the skin temporarily through moisturization. Well-moisturized skin might also be able to repair the sun damage better.This ingredient - glycine soja protein - could be helpful for preventing or repairing signs of aging in theory, but there is no evidence that it actually works.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
MEDIUM
does not meet threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Visibly reduces the appearance of wrinkles, even deep ones by plumping the skin with moisture."
WIMJ summary for evens skin tone

The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually works: capryloyl salicylic acid, glycine soja protein.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
LOW
meets threshold
MEDIUM
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Ultralift Anti Ageing Day Cream"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, glycine soja protein.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: beeswax, cera alba.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for exfoliation

This product can help exfoliate the skin. In other words, it helps break down the bonds between dead cells on the surface of the skin and speed up the skin turnover. Skin often appears softer and brighter after exfoliation, but overdoing it can result in disrupted skin barrier. The following ingredient is doing the exfoliating job in this product: capryloyl salicylic acid.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
does not meet threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Evens skin tone
Anti-aging
Total Promises Fulfilled score: 66/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
5.9% - 7.2%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.3% - 5.2%
An emollient that helps to soften the skin and create a pleasant product texture and stabilize the formulation
3.1% - 3.8%
Helps oil and water mix together and works as an emollient
2.5% - 3%
An emollient that is naturally present in skin and helps soften it
2% - 2.4%
Helps oil and water mix togehter and creates a nice product texture
1.8% - 2.1%
Helps soften the upper layer of the skin
1.5% - 1.8%
Improves the texture of the product and helps soften the skin. Helps oil and water mix together and can be used as a cleansing agent
1.3% - 1.6%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.65% - 1%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
0.7% - 1.1%
Helps soften the upper layer of the skin, dissolve other ingredients and create a thicker product consistency
0.6% - 0.9%
0.5% - 0.75%
Helps preserve products and creates a nice product texture
0.5% - 0.75%
Forms a protective barrier that holds water and keeps dry skin hydrated. Keeps an emulsion from separating into its oil and liquid components, and increases the thickness of a product. Can be an allergen
0.55% - 0.85%
Forms a protective barrier that holds water and keeps dry skin hydrated. Keeps an emulsion from separating into its oil and liquid components, and increases the thickness of a product. Can be an allergen
0.5% - 0.75%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
0.5% - 0.7%
0.45% - 0.65%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.45% - 0.7%
Stabilizes the product formulation
0.3% - 0.55%
0.25% - 0.5%
A plant extract that helps to attract water to the upper layer of the skin and soften it. It might be helpful in neutralizing free radicals. It might be somewhat helpful for evening out the skin tone. It might be able to support elastin production but solid research is lacking
0.3% - 0.55%
Used to improve the product consistency and soften the upper layer of the skin
0.3% - 0.5%
Helps attract water to the upper layer of the skin. Might have some anti-oxidant properties
0.25% - 0.45%
Helps oil and water mix together
0.25% - 0.5%
A fragrance. Can be irritating
0.25% - 0.4%
0.25% - 0.45%
A preservative
0.15% - 0.3%
Creates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light
0.25% - 0.5%
0.25% - 0.5%
0.25% - 0.5%
Used to improve product texture and help oil and water mix together
0.25% - 0.5%
Helps oil and water mix together
0.25% - 0.45%
Three steps removed from the active form of vitamin A - retinoic acid. To have an effect in the skin, it first needs to be converted twice to become the retinoic acid. This means it is less potent than retinol, but could also be less irritating. Once converted to the retinoic acid in the skin, it helps against all signs of aging, improves skin cell turnover and helps fight blemishes and clogged pores. However, in many cosmetic formulations, it is used in a concentration that is too low to have the full effect
0.2% - 0.35%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
0.25% - 0.5%
The ingredient is not recognized
TBC
0.2% - 0.35%
Helps to softent the upper layer of the skin
0.2% - 0.4%
A preservative
0.1% - 0.25%
Used to adjust the product's pH
0.15% - 0.25%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.15% - 0.25%
An aromatic blend of unspecified and possibly irritating ingredients
0.05% - 0.15%

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Price
WIMJ similarity score
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Irritancy
IRRITANCY
HIGH
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
HIGH
IRRITANCY
HIGH
IRRITANCY
HIGH
IRRITANCY
HIGH
IRRITANCY
HIGH
IRRITANCY
HIGH
Potential Irritants
All ingredients
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Questions

Scientific Sources