Frankly

Frankly Betaine 10 Enriched Calming & Softening Serum

Name: Frankly - Betaine 10 Enriched Calming & Softening Serum
Brand: Frankly

Efficacy100/100IrritancyHigh

See all ingredients

Works for

Anti-aging

Niacinamide, Adenosine + 1 more

Works well

What the product description says

“DESCRIPTION Frankly Betaine 10 Enriched Calming & Softening Serum helps soothe, brighten up the skin, and wrinkle improvement.”

Source: Lila Beauty

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains adenosine, niacinamide.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

NiacinamideKey activeEffect: HighIs proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production2%

AdenosineKey activeEffect: HighMight help improve cell turnover and reduce inflammation in skin. One study shows that the ingredients might be able to help reduce dynamic wrinkles (for example, in the corners of the eyes or on the forehead)~0.1–0.4%

Hyaluronic acidEffect: LowOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin. Naturally present in skin. Typically has large molecule size unless advertised otherwise on the product label. Helps support skin's barrier function and may help to reduce inflammation~1–1.5%

Moisturizing

Niacinamide, Panthenol + 13 more

Works well

What the product description says

“Provides intensive moisture and nourishment to your skin to achieve a vibrant complexion.”

Source: Lila Beauty

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": betaine, glycerin.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: niacinamide, panthenol

NiacinamideHeroEffect: HighIs proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production2%

PanthenolHero· HumectantEffect: HighHelps attract water to the upper layer of the skin and can help improve skin barrier function~1.4–2.1%

BetaineKey active· HumectantEffect: HighHelps attract water to the upper layer of the skin and improves the product texture10%

GlycerinKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant~3.7–5.6%

TrehaloseKey active· HumectantEffect: HighA sugar that attracts water to the upper layer of the skin~1.7–2.5%

Hyaluronic acidKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin. Naturally present in skin. Typically has large molecule size unless advertised otherwise on the product label. Helps support skin's barrier function and may help to reduce inflammation~1–1.5%

Hydrolyzed hyaluronic acidKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin. A version of it is naturally present in skin~0.8–1.2%

GlucoseKey active· HumectantEffect: MediumHelps attract water to the upper layer of the skin. Could be helpful in restoring the skin barrier function~0.2–0.75%

Ethylhexyl palmitateKey active· EmollientEffect: MediumAn emollient that helps soften the skin and create a nice product texture~0.15–0.6%

AdenosineKey activeEffect: MediumMight help improve cell turnover and reduce inflammation in skin. One study shows that the ingredients might be able to help reduce dynamic wrinkles (for example, in the corners of the eyes or on the forehead)~0.1–0.4%

Polyglyceryl-10 oleateKey activeEffect: MediumHelps soften the upper layer of the skin~0.05–0.25%

Dextrin· HumectantEffect: LowA sugar that is used to stabilize the product formulation. Can help attract water to the upper layer of the skin~0.35–0.75%

Cetyl ethylhexanoate· EmollientEffect: LowAn emollient that helps soften the skin and creates a thicker product texture~0.1–0.45%

Hydrolyzed viola tricolor extractUnder-dosedMight have some moisturizing and anti-inflammatory properties. Can be added to products to create a nice smell.~0.35–0.8%

AllantoinUnder-dosedHelps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated~0.15–0.65%

Evens skin tone

Side benefit · Niacinamide

Works well

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: niacinamide

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

Anti-blemish

Side benefit · Niacinamide, Allantoin

Works well

This product can help reduce breakouts and clogged pores because it contains the following ingredient: niacinamide. This ingredient is used for treating acne and can have a noticeable effect.

AllantoinEffect: Low, below effective doseHelps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated~0.15–0.65%

Can it cause trouble?

Irritancy

3 strong irritants: Hydrolyzed gardenia florida extract, Hydrolyzed viola tricolor extract + 1 more — patch-test recommended

High risk

We flagged 9 ingredients with irritancy potential. Severity depends on your sensitivity threshold; the table lists the worst offenders first.

IngredientFunctionIrritationEst. amount

Hydrolyzed gardenia florida extractUsed as a fragrance. Might have some anti-oxidant propertiesHigh~0.4–0.95%est.

Hydrolyzed viola tricolor extractMight have some moisturizing and anti-inflammatory properties. Can be added to products to create a nice smell.High~0.35–0.8%est.

Gardenia florida fruit extractUsed as a fragrance. Can be irritating.High~0.3–0.75%est.

Coptis japonica root extractA plant extract that might have some anti-oxidant propertiesHigh~0.05–0.15%est.

1,2-hexanediolA preservativeMedium~1.1–1.6%est.

HydroxyacetophenoneUsed to increase effectiveness of preservativesMedium~0.15–0.55%est.

EthylhexylglycerinA preservativeMedium~0.1–0.45%est.

Cetyl ethylhexanoateAn emollient that helps soften the skin and creates a thicker product textureMedium~0.1–0.45%est.

Disodium edtaStabilizes the product formulationMedium~0.05–0.25%est.

Comedogenic

2 ingredients rated 2 or more on the 0–5 pore-clogging scale

2 flagged

These ingredients have a comedogenic rating of 2 or more on a 0–5 scale; the table shows each one's rating. In leave-on products they can clog pores in acne-prone skin.

IngredientFunctionRatingEst. amount

Zea mays kernel extract—3/5~0.55–1.25%est.

Ethylhexyl palmitateAn emollient that helps soften the skin and create a nice product texture3/5~0.15–0.6%est.

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Ingredients

Filter by role to see what each ingredient is doing.

Water~40–60%

Formula

Irritation risk: Low

Plain old water

More about Water

Betaine10%

Key active

Irritation risk: Low

Works for

Moisturizing

Helps attract water to the upper layer of the skin and improves the product texture

More about Betaine

Propanediol~4.5–6.8%

Formula

Irritation risk: Low

Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin

More about Propanediol

Glycerin~3.7–5.6%

Key active

Irritation risk: Low

Works for

Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin

Dipropylene glycol~2.6–3.9%

Formula

Irritation risk: Low

Helps to dissolve other ingredients in a formulation. Slows down the rate of product drying

More about Dipropylene glycol

Niacinamide2%

Hero · Moisturizing, Anti-blemish

Irritation risk: Low

Works for

Evens skin toneMoisturizingAnti-agingAnti-blemishReduces irritationAntibacterialReduces rednessAnti-inflammatory

Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production

More about Niacinamide

1,2-hexanediol~1.1–1.6%

Irritant · medium

Irritation risk: Medium

A preservative

More about 1,2-hexanediol

Trehalose~1.7–2.5%

Key active

Irritation risk: Low

Works for

Moisturizing

A sugar that attracts water to the upper layer of the skin

More about Trehalose

Panthenol~1.4–2.1%

Hero · Moisturizing

Irritation risk: Low

Works for

Reduces rednessMoisturizingReduces irritation

Helps attract water to the upper layer of the skin and can help improve skin barrier function

More about Panthenol

Hydrogenated lecithin~1.2–1.9%

Formula

Irritation risk: Low

Works for

Cleansing

Helps to retain moisture by creating a protective barrier on the skin. Rich in fatty acids. Improves product texture and helps with the penetration of other ingredients.

More about Hydrogenated lecithin

Hyaluronic acid~1–1.5%

Key active

Irritation risk: Low

Works for

MoisturizingAnti-inflammatoryAnti-aging

One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. Naturally present in skin. Typically has large molecule size unless advertised otherwise on the product label. Helps support skin's barrier function and may help to reduce inflammation

More about Hyaluronic acid

Hydrolyzed hyaluronic acid~0.8–1.2%

Key active

Irritation risk: Low

Works for

Moisturizing

One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. A version of it is naturally present in skin

More about Hydrolyzed hyaluronic acid

Zea mays kernel extract~0.55–1.25%

Comedogenic 3/5

Irritation risk: Low
Comedogenicity: 3/5

More about Zea mays kernel extract

Hydrolyzed gardenia florida extract~0.4–0.95%

Irritant · high

Irritation risk: High

Works for

Anti-oxidation

Used as a fragrance. Might have some anti-oxidant properties

More about Hydrolyzed gardenia florida extract

Hydrolyzed malt extract~0.35–0.85%

Formula

Irritation risk: Low

More about Hydrolyzed malt extract

Hydrolyzed viola tricolor extract~0.35–0.8%

Under-dosedIrritant · high

Irritation risk: High

Works for

Moisturizing

Might have some moisturizing and anti-inflammatory properties. Can be added to products to create a nice smell.

More about Hydrolyzed viola tricolor extract

Dextrin~0.35–0.75%

Formula

Irritation risk: Low

Works for

Moisturizing

A sugar that is used to stabilize the product formulation. Can help attract water to the upper layer of the skin

More about Dextrin

Gardenia florida fruit extract~0.3–0.75%

Irritant · high

Irritation risk: High

Used as a fragrance. Can be irritating.

More about Gardenia florida fruit extract

Fructan~0.2–0.8%

Formula

Irritation risk: Low

More about Fructan

Glucose~0.2–0.75%

Key active

Irritation risk: Low

Works for

Moisturizing

Helps attract water to the upper layer of the skin. Could be helpful in restoring the skin barrier function

More about Glucose

Allantoin~0.15–0.65%

Under-dosed

Irritation risk: Low

Works for

Anti-inflammatoryMoisturizingAnti-blemishReduces rednessReduces irritationExfoliation

Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated

More about Allantoin

Hydroxyacetophenone~0.15–0.55%

Irritant · medium

Irritation risk: Medium

Used to increase effectiveness of preservatives

More about Hydroxyacetophenone

Ammonium acryloyldimethyltaurate/vp copolymer~0.15–0.5%

Formula

Irritation risk: Low

Increases thickness of a product. Texture enhancer for oil-in-water emulsions

More about Ammonium acryloyldimethyltaurate/vp copolymer

Ethylhexyl palmitate~0.15–0.6%

Key activeComedogenic 3/5

Irritation risk: Low
Comedogenicity: 3/5

Works for

Moisturizing

An emollient that helps soften the skin and create a nice product texture

More about Ethylhexyl palmitate

Ethylhexylglycerin~0.1–0.45%

Irritant · medium

Irritation risk: Medium

A preservative

More about Ethylhexylglycerin

Adenosine~0.1–0.4%

Key active

Irritation risk: Low

Works for

Anti-agingMoisturizingAnti-oxidation

Might help improve cell turnover and reduce inflammation in skin. One study shows that the ingredients might be able to help reduce dynamic wrinkles (for example, in the corners of the eyes or on the forehead)

More about Adenosine

Cetyl ethylhexanoate~0.1–0.45%

Irritant · medium

Irritation risk: Medium

Works for

Moisturizing

An emollient that helps soften the skin and creates a thicker product texture

More about Cetyl ethylhexanoate

Xanthan gum~0.1–0.3%

Formula

Irritation risk: Low

Works for

Cleansing

Used to create a thicker product consistency

More about Xanthan gum

Disodium edta~0.05–0.25%

Irritant · medium

Irritation risk: Medium

Stabilizes the product formulation

More about Disodium edta

Polyglyceryl-10 oleate~0.05–0.25%

Key active

Irritation risk: Low

Works for

Moisturizing

Helps soften the upper layer of the skin

More about Polyglyceryl-10 oleate

Coptis japonica root extract~0.05–0.15%

Irritant · high

Irritation risk: High

Works for

Anti-oxidation

A plant extract that might have some anti-oxidant properties

More about Coptis japonica root extract

Ingredient list view

Water, Betaine, Propanediol, Glycerin, Dipropylene glycol, Niacinamide, 1,2-hexanediol, Trehalose, Panthenol, Hydrogenated lecithin, Hyaluronic acid, Hydrolyzed hyaluronic acid, Zea mays kernel extract, Hydrolyzed gardenia florida extract, Hydrolyzed malt extract, Hydrolyzed viola tricolor extract, Dextrin, Gardenia florida fruit extract, Fructan, Glucose, Allantoin, Hydroxyacetophenone, Ammonium acryloyldimethyltaurate/vp copolymer, Ethylhexyl palmitate, Ethylhexylglycerin, Adenosine, Cetyl ethylhexanoate, Xanthan gum, Disodium edta, Polyglyceryl-10 oleate, Coptis japonica root extract

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🇦🇺 Lila Beauty (AU)30 ml

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Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
	FranklyBetaine 10 Enriched Calming & Softening SerumYOUR PRODUCT	SKIN&LABVitamin C Brightening Serum	ArenciaDeep Water Surge Serum	COSRXThe Blue Peptide Bakuchiol Plump Glow Serum
Match	—	94%	93%	93%
Price	—	$12.69	$22.40	$19.99
Shared key ingredients	—	8 of 9	7 of 9	7 of 9
Key difference	—	Retinol	Copper Tripeptide-1	Acetyl Octapeptide-3
Irritancy	High	Medium	Medium	Medium
Drying alcohol	—	—	—	Contains drying alcohol
	View product	Shop	Shop	Shop

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Product summary

"Frankly - Buy Frankly Betaine 10 Enriched Calming Softening Serum in Australia - K-beauty Skincare Online" is effective for: Anti-aging, Moisturizing, Evens skin tone and Anti-blemish

Ingredient callouts

Adenosine 0.10% - 0.40%. It is a compound that in involved in many biological processes inside the skin cells. According one high-quality clinical trial, topical Adenosine in low concentrations can somewhat help improve "deep wrinkles" - the wrinkles that appear with age in places where our faces are most dynamic (for example, on the forehead or in the corners of the eyes).
Panthenol (pro-vitamin B5) at about 1.40% - 2.10% concentration. In this concentration, Panthenol works effectively to improve the skin barrier and reduce inflammation.
Humectants (betaine 10.00% (declared), hydrolyzed hyaluronic acid 0.80% - 1.20%, hyaluronic acid 1.00% - 1.50%, panthenol 1.40% - 2.10%, trehalose 1.70% - 2.50% and glycerin 3.70% - 5.60%). These ingredients help attract water to the upper layer of the skin and improve the skin hydration.