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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"In Your Prime Hydrating Primer"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, caprylyl glycol.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, cyclopentasiloxane.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
MEDIUM
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
A silicone that helps improve the product texture and spreadability. Can absord oil creating a short-term mattifying effect on the skin
6.1% - 9.2%
Can have some moisturizing properties due to its sugar content
3.9% - 5.9%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
2.8% - 4.2%
Used to create a thicker product texture. Helps soften the upper layer of the skin and might be able to prevent moisture loss from its surface
2.1% - 3.1%
Increases thickness of a product. Texture enhancer for oil-in-water emulsions
1.7% - 2.5%
Sulisobenzone. A UV filter. Is typically used to improve the product stability under exposure to UV light. It is effective against both UVA and UVB rays. It can be used is larger concentrations as a sun protection ingredient for the skin, but can be irritating
1.9% - 2.8%
Helps preserve products and creates a nice product texture
1.3% - 1.9%
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
1% - 1.45%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
0.9% - 1.35%
Stabilizes the product formulation
0.5% - 1%
A preservative
0.45% - 1.05%
0.4% - 0.9%
Helps create a more spreadable product texture
0.3% - 0.75%
Used to stabilize the product formulation and can help absorb oil
0.2% - 0.75%
A preservative. It helps prevent bacterial growth in cosmetic products
0.15% - 0.6%
Helps oil and water mix together
0.15% - 0.6%
Used to absorb oil and can temporarily mattify skin
0.15% - 0.7%
Used to adjust the product's pH
0.1% - 0.35%
0.05% - 0.3%
A type of silicone that helps oil and water mix well together. Helps to disperse other ingredients, e.g. pigments, evenly in a formulation
0.05% - 0.25%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.05% - 0.2%

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Price
WIMJ similarity score
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Key ingredients
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Irritancy
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
Potential Irritants
All ingredients
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Questions

Scientific Sources