
“"I wanted this primer to feel soft and moisturizing at the same time, as well as do the job of keeping makeup on."—Rihanna, Brand Founder”
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
glycerin, sodium hyaluronate.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, isododecane.
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Filter by role to see what each ingredient is doing.
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
More about DimethiconeAn emollient that helps soften the skin and can decrease moisture loss. Helps create a nice product texture
More about IsododecaneOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
More about GlycerinA type of silicone that helps water and oil mix together. Can help to soften upper layer of the skin
More about Cetyl peg/ppg-10/1 dimethiconeUsed to create a thicker product consistency
More about Pentaerythrityl tetraisostearateA silicone that improves product texture and helps dissolve other ingredients. Can form a non-greasy film on the skin to prevent moisture loss
More about PolymethylsilsesquioxaneA preservative. It helps prevent bacterial growth in cosmetic products
More about PhenoxyethanolUsed to stabilize product formulations and create a nice product texture
More about Dimethicone/vinyl dimethicone crosspolymerUsed to stabilize mixtures of oil and water, and create thicker, gel-like product textures
More about Sodium chlorideA type of clay that is used to thicken the product consistency
More about Disteardimonium hectoriteA more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
More about Tocopheryl acetateIs used to dissolve other ingredients and create nice product texture
More about Propylene carbonateHelps the function of sunscreen and pigment ingredients in the formulation
More about Hydrogen dimethiconeAn aromatic blend of unspecified and possibly irritating ingredients
More about ParfumIs used to add opaque (non-transparent) appearance to formulations. Can be used to coat other ingredients for even dispersion. This is a different ingredient compared to the ones used in antipersperants (aluminium chloride and aluminium chlorohydrate)
More about Aluminum hydroxideOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin
More about Sodium hyaluronateUsed to create a thicker product consistency
More about Xanthan gumWorks as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
More about Titanium dioxideAn umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499. They might be able to offer some protection against visible light, but the degree of the protection is not clear
More about Iron oxidesWater, Dimethicone, Isododecane, Glycerin, Cetyl peg/ppg-10/1 dimethicone, Pentaerythrityl tetraisostearate, Polymethylsilsesquioxane, Nylon-12, Phenoxyethanol, Dimethicone/vinyl dimethicone crosspolymer, Sodium chloride, Talc, Magnesium sulfate, Sodium dehydroacetate, Disteardimonium hectorite, Benzoic acid, Tocopheryl acetate, Dehydroacetic acid, Propylene carbonate, Hydrogen dimethicone, Ethylhexylglycerin, Parfum, Aluminum hydroxide, Coral powder, Sodium hyaluronate, Xanthan gum, Titanium dioxide, Iron oxides
Retailers ranked by price — lowest first.
Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.
| FENTY BEAUTY by RihannaPro Filt'r Instant Retouch PrimerYOUR PRODUCT | Fenty beautyPro Filt'r Instant Retouch Primer | MilaniSkin Quench Hydrating Face Primer | bareMineralsPrimer Good Hydrations Silky Face Primer Hydrate | |
|---|---|---|---|---|
| Match | — | 47% | 42% | 42% |
| Price | $40.00 | $31.48−$8.52 | $8.99−$31.01 | $18.10−$21.90 |
| Shared key ingredients | — | 4 of 4 | 4 of 4 | 3 of 4 |
| Key difference | — | — | Allantoin | Cyclopentasiloxane |
| Irritancy | Medium | Medium | Low | Low |
| Drying alcohol | — | — | — | — |
| View product | Shop | Shop | Shop |
More alternatives: e.l.f. Cosmetics Luminous Putty Primerjane iredale Smooth Affair Illuminating Glow Face Primer
Every concentration estimate and effectiveness label is anchored to one of these 9 studies and safety reviews.
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