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Can the product deliver on its promises?

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What does the product description say?
From product name
WIMJ summary for cleansing

This product works by removing dirt and oil from the surface of the skin.

The following cleansing agents are typically mild, but still can cause an irritation or allergy for some people cocamidopropyl betaine, coco-betaine, peg-7 glyceryl cocoate, sodium laureth sulfate.

Keep in mind that cleansing can disrupt the skin barrier, and most people do not need to cleanse their skin more than once per day.

Ingredient Effectiveness Concentration Irritancy
meets threshold
meets threshold
meets threshold

How honest is this product?

Promise Can it deliver?
Total Promises Fulfilled score: 75/100.

Potential irritants


Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Works as a foaming cleansing agent
11% - 14%
4.2% - 5.1%
Helps water and oil mix together. Used as a cleansing ingredient. Could be an allergen
4.5% - 5.5%
2.4% - 2.9%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
2% - 2.4%
Helps oil and water mix together and works as a cleansing agent. Can be allergenic
2% - 2.4%
1.4% - 1.8%
1.2% - 1.4%
An essential oil that can be irritating. Has some anti-bacterial properties
0.95% - 1.15%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
0.7% - 1.05%
Plant extract. Has some anti-microbial and anti-oxidant properties. Can be irritating
0.55% - 0.85%
A plant extract that has some anti-oxidant and anti-bacterial properties. Can be irritating
0.5% - 0.75%
Used as a fragrance. Can be irritating and cause photosensitivity
0.5% - 0.7%
0.45% - 0.7%
A plant extract (perforate St John's-wort) that might have some anti-oxidant effect. Can be used as a fragrance and be irritating
0.45% - 0.65%
0.5% - 0.7%
0.35% - 0.6%
0.25% - 0.5%
Used to thicken the product formulation and might help to add minerals to the surface of the skin. It is used in scrubs as a physical exfoliant. Can increase sensitivity to other ingredients if left on the skin or used in high concentration
0.25% - 0.45%
Can work as an exfoliant but is typically used to adjust the product pH
0.2% - 0.4%
A preservative
0.15% - 0.3%
A preservative
0.15% - 0.25%
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
0.15% - 0.3%
Stabilizes the product formulation
0.1% - 0.2%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.1% - 0.15%
Blue colorant
0.05% - 0.15%
A yellow dye
0.05% - 0.1%

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Scientific Sources