
“It also contains other calming and moisturizing plant-based ingredients that your skin will enjoy like Tea Tree extracts, Houttuynia Cordata Extract, Madecassoside, and Witch Hazel.”
This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin, butylene glycol.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: madecassoside
“ETUDE HOUSE AC Clean Up Pink Powder Mask is a wash-off mud pack powered by Calamine to provide relief to irritated skin, while Kaolin gently extracts excess sebum and impurities to prevent pore congestion.”
Effective ingredients missing or their concentration is too low.
This product contains antioxidants (madecassoside) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).
This product contains madecassoside. This ingredient might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.

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Filter by role to see what each ingredient is doing.
A type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color
More about KaolinForms a protective film on the surface of the skin to prevent moisture loss. Gives a velvety feel to products while reducing tackiness
More about Isononyl isononanoateActs as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
More about PropanediolA non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
More about Cetearyl alcoholHelps to dissolve other ingredients in a formulation. Slows down the rate of product drying
More about Dipropylene glycolA non-drying alcohol that helps stabilize product formulations
More about C14-22 alcoholsAn emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
More about Glyceryl stearateWorks as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
More about Titanium dioxideHelps water and oil mix together
More about C12-20 alkyl glucosideA good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
More about Caprylic/capric triglycerideHelps oil and water mix together
More about Potassium cetyl phosphateAn essential oil that can be irritating. Has some anti-bacterial properties
More about Melaleuca alternifolia leaf oilAn umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499. They might be able to offer some protection against visible light, but the degree of the protection is not clear
More about Iron oxidesA red colorant made of iron oxide. Typically is not irritating
More about Ci 77491Used to create a thicker product consistency and stabilize the formulation
More about Polyhydroxystearic acidUsed to create a thicker product consistency
More about Xanthan gumHelps oil and water mix together and works as an emollient
More about Stearic acidHelps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
More about AllantoinUsed to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
More about Butylene glycolUsed to preserve products, dissolve other ingredients and create a nice product texture
More about Pentylene glycolAn antioxidant that is typically derived from plant Centella Asiatica. It can help neutralize free radicals in skin and support skin barrier function. It could, however, itself be irritating. It is often unstable in formulations
More about MadecassosideA plant extract that can help calm down inflammation in skin. Can, however, itself be irritating
More about Hamamelis virginiana extractOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
More about GlycerinA plant extract that can help neutralize free radicals in skin. It contains a compound salicin that can theoretically be converted into salicylic acid that, in turn, helps reduce inflammation in skin, but the evidence of effectiveness in skin is lacking and the extract is usually not used in a concentration that would enable an exfoliating effect
More about Salix alba bark extractA plant extract that has some anti-oxidant activity, but solid research is lacking. Can help attract water to the upper layer of the skin
More about Portulaca oleracea extractWater, Kaolin, Isononyl isononanoate, Propanediol, Cetearyl alcohol, Dipropylene glycol, C14-22 alcohols, Calamine, 1,2-hexanediol, Glyceryl stearate, Titanium dioxide, Ci 77891, Thuja orientalis leaf extract, C12-20 alkyl glucoside, Caprylic/capric triglyceride, Potassium cetyl phosphate, Bentonite, Melaleuca alternifolia leaf water, Melaleuca alternifolia leaf oil, Iron oxides, Ci 77491, Polyhydroxystearic acid, Xanthan gum, Melaleuca alternifolia leaf powder, Ethylhexylglycerin, Stearic acid, Disodium edta, Allantoin, Butylene glycol, Houttuynia cordata extract, Pentylene glycol, Madecassoside, Hamamelis virginiana extract, Glycerin, Salix alba bark extract, Gaultheria procumbens leaf extract, Portulaca oleracea extract
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Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.
| Etude HouseAC Clean Up Pink Powder MaskYOUR PRODUCT | Crystal MaskAmethyst Crystal Deep Hydration Mask Trial | MISSHAMascure Rescue Solution Sheet Mask | AESTURAA-Cica 365 Relief Mask Pad [60 pads] | |
|---|---|---|---|---|
| Match | — | 58% | 57% | 56% |
| Price | — | $9.14 | $5.16 | $28.99 |
| Shared key ingredients | — | 3 of 7 | 3 of 7 | 4 of 7 |
| Key difference | — | Niacinamide | Ceramide Np | Beta-Glucan |
| Irritancy | High | Medium | Medium | Low |
| Drying alcohol | — | — | — | — |
| View product | Shop | Shop | Shop |
More alternatives: VT Cosmetics Pro Cica Centella Asiatica Tiger Cream MaskOngredients Skin Barrier Calming Mask
"Etude House - AC Clean Up Pink Powder Mask" is effective for: Anti-inflammatory and Moisturizing
This product could be helpful for: Anti-aging, but its actives are not the most effective or are not well-studied.
Every concentration estimate and effectiveness label is anchored to one of these 18 studies and safety reviews.
Affiliate links · As an Amazon Associate, WIMJ earns from qualifying purchases.