Works for:
based on ingredients and %- Moisturizing
- Anti-oxidation
- Anti-aging
Doesn't work for:
based on ingredients and %- Anti-blemish
Can it cause trouble?
- Irritation risk: high
- Comedogenic risk ingredients: 1
Key actives
Product Summary
"Etude House - AC Clean Up Pink Powder Mask" is effective for: Anti-inflammatory and Moisturizing
This product could be helpful for: Anti-aging, but its actives are not the most effective or are not well-studied.
Ingredient callouts
- Actives derived from an extract of the Centella Asiatica plant (also known as Gotu Kola) - madecassoside 0.15% - 0.30% The Centella Asiatica Actives, even in low concentration, can help reduce inflammation in skin, strengthen the skin barrier and reduce photodamage. They can also help to decrease scarring.
- Humectants (glycerin 0.15% - 0.30%). These ingredients help attract water to the upper layer of the skin and improve the skin hydration.
Anti-oxidation
This product contains antioxidants (madecassoside) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).
An antioxidant that is typically derived from plant Centella Asiatica. It can help neutralize free radicals in skin and support skin barrier function. It could, however, itself be irritating. It is often unstable in formulations
A plant extract that has some anti-oxidant activity, but solid research is lacking. Can help attract water to the upper layer of the skin
A plant extract that can help neutralize free radicals in skin. It contains a compound salicin that can theoretically be converted into salicylic acid that, in turn, helps reduce inflammation in skin, but the evidence of effectiveness in skin is lacking and the extract is usually not used in a concentration that would enable an exfoliating effect
Moisturizing
What does the product description say?
It also contains other calming and moisturizing plant-based ingredients that your skin will enjoy like Tea Tree extracts, Houttuynia Cordata Extract, Madecassoside, and Witch Hazel.
Source: Althea
This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin, butylene glycol.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: madecassoside
An antioxidant that is typically derived from plant Centella Asiatica. It can help neutralize free radicals in skin and support skin barrier function. It could, however, itself be irritating. It is often unstable in formulations
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
A plant extract that has some anti-oxidant activity, but solid research is lacking. Can help attract water to the upper layer of the skin
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
Used to preserve products, dissolve other ingredients and create a nice product texture
Forms a protective film on the surface of the skin to prevent moisture loss. Gives a velvety feel to products while reducing tackiness
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
Helps oil and water mix together and works as an emollient
Anti-aging
This product contains madecassoside. This ingredient might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.
An antioxidant that is typically derived from plant Centella Asiatica. It can help neutralize free radicals in skin and support skin barrier function. It could, however, itself be irritating. It is often unstable in formulations
Anti-blemish
What does the product description say?
ETUDE HOUSE AC Clean Up Pink Powder Mask is a wash-off mud pack powered by Calamine to provide relief to irritated skin, while Kaolin gently extracts excess sebum and impurities to prevent pore congestion.
Source: Althea
Effective ingredients missing or their concentration is too low.
A type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color
Helps stabilize the product formulation
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
A plant extract that can help neutralize free radicals in skin. It contains a compound salicin that can theoretically be converted into salicylic acid that, in turn, helps reduce inflammation in skin, but the evidence of effectiveness in skin is lacking and the extract is usually not used in a concentration that would enable an exfoliating effect
How honest is this product?
| Promise | Can it deliver? |
|---|---|
| Moisturizing | |
| Anti-blemish |
Total Promises Fulfilled score: 50/100.
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Potential irritants
Comedogenic ingredients
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| Product | Similarity | Price | Irritancy |
|---|---|---|---|
 Etude House AC Clean Up Pink Powder Mask | Current | - | |
Crystal Mask Amethyst Crystal Deep Hydration Mask Trial | 58% | $7.06 | |
MISSHA Mascure Rescue Solution Sheet Mask | 57% | $3.94 | |
 VT Pro Cica Centella Asiatica Tiger Cream Mask | 56% | $38.40 | |
 Neulii Derma Ectocica Daily Mask | 55% | $22.32 | |
 celimax The Real Cica Calming Ampoule Mask | 54% | $15.00 |
Key Actives
Potential irritants
Comedogenic ingredients
All ingredients
Ingredient list view
Water, Kaolin, Isononyl isononanoate, Propanediol, Cetearyl alcohol, Dipropylene glycol, C14-22 alcohols, Calamine, 1,2-hexanediol, Glyceryl stearate, Titanium dioxide, Ci 77891, Thuja orientalis leaf extract, C12-20 alkyl glucoside, Caprylic/capric triglyceride, Potassium cetyl phosphate, Bentonite, Melaleuca alternifolia leaf water, Melaleuca alternifolia leaf oil, Iron oxides, Ci 77491, Polyhydroxystearic acid, Xanthan gum, Melaleuca alternifolia leaf powder, Ethylhexylglycerin, Stearic acid, Disodium edta, Allantoin, Butylene glycol, Houttuynia cordata extract, Pentylene glycol, Madecassoside, Hamamelis virginiana extract, Glycerin, Salix alba bark extract, Gaultheria procumbens leaf extract, Portulaca oleracea extract
- The influence of alkane chain length on the skin irritation potential of 1,2-alkanediols
- Contact dermatitis caused by alkyl glucosides in the modern cosmetic industry and contact dermatitis in the Canadian aircraft industry
- Safety Assessment of Decyl Glucoside and Other Alkyl Glucosides as Used in Cosmetics
- Profile of wound healing process induced by allantoin
- Centella asiatica in Dermatology: An Overview
- Protective effect of madecassoside on H2O2-induced oxidative stress and autophagy activation in human melanocytes
- Madecassoside, a triterpenoid saponin isolated from Centella asiatica herbs, protects endothelial cells against oxidative stress
- Madecassoside Inhibits Melanin Synthesis by Blocking Ultraviolet-Induced Inflammation
- Contact dermatitis due to Madecassol
- The Effects of a Standardized Extract of Centella asiatica on Postlaser Resurfacing Wound Healing on the Face: A Split-Face, Double-Blind, Randomized, Placebo-Controlled Trial
- Stability Study of the Active Constituents in the Centella asiatica Extract Formulations
- Anti-Inflammatory Efficacy of Topical Preparations with 10% Hamamelis Distillate in a UV Erythema Test
- Anti-inflammatory activity of hamamelis distillate applied topically to the skin
- ASSESSMENT REPORT ON HAMAMELIS VIRGINIANA L., CORTEX HAMAMELIS VIRGINIANA L., FOLIUM HAMAMELIS VIRGINIANA L., FOLIUM ET CORTEX AUT RAMUNCULUS DESTILLATUM
- Glycerol and the skin: holistic approach to its origin and functions
- Efficacy and Safety of White Willow Bark (Salix alba) Extract
- An evaluation of the effect of a topical product containing salicin on the visible signs of human skin aging
- Portulaca oleracea (purslane)