Etude House AC Clean Up Pink Powder Mask

Etude House AC Clean Up Pink Powder Mask

Efficacy50/100IrritancyHigh

Works for

Moisturizing
Madecassoside, Cetearyl alcohol + 9 more
Works well
What the product description says
“It also contains other calming and moisturizing plant-based ingredients that your skin will enjoy like Tea Tree extracts, Houttuynia Cordata Extract, Madecassoside, and Witch Hazel.”
Source: Althea

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin, butylene glycol.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: madecassoside

MadecassosideHeroEffect: HighAn antioxidant that is typically derived from plant Centella Asiatica. It can help neutralize free radicals in skin and support skin barrier function. It could, however, itself be irritating. It is often unstable in formulations~0.15–0.3%
Cetearyl alcoholKey active· EmollientEffect: MediumA non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture~2.4–2.9%
GlycerinKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant~0.15–0.3%
Isononyl isononanoate· Emollient, OcclusiveEffect: LowForms a protective film on the surface of the skin to prevent moisture loss. Gives a velvety feel to products while reducing tackiness~4.2–5.1%
Glyceryl stearate· EmollientEffect: LowAn emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together~1–1.2%
Pentylene glycol· EmollientEffect: LowUsed to preserve products, dissolve other ingredients and create a nice product texture~0.25–0.45%
Butylene glycol· HumectantEffect: LowUsed to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin~0.2–0.35%
Portulaca oleracea extract· HumectantEffect: LowA plant extract that has some anti-oxidant activity, but solid research is lacking. Can help attract water to the upper layer of the skin~0.1–0.15%
Stearic acidEffect: Low, below effective doseHelps oil and water mix together and works as an emollient~0.3–0.6%
Caprylic/capric triglycerideUnder-dosedA good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin~0.5–0.75%
AllantoinUnder-dosedHelps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated~0.2–0.35%
Anti-blemish
Kaolin, Bentonite + 2 more
Not delivered
What the product description says
“ETUDE HOUSE AC Clean Up Pink Powder Mask is a wash-off mud pack powered by Calamine to provide relief to irritated skin, while Kaolin gently extracts excess sebum and impurities to prevent pore congestion.”
Source: Althea

Effective ingredients missing or their concentration is too low.

KaolinEffect: LowA type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color~5.4–6.6%
BentoniteEffect: LowHelps stabilize the product formulation~0.45–0.65%
AllantoinEffect: Low, below effective doseHelps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated~0.2–0.35%
Salix alba bark extractEffect: Low, below effective doseA plant extract that can help neutralize free radicals in skin. It contains a compound salicin that can theoretically be converted into salicylic acid that, in turn, helps reduce inflammation in skin, but the evidence of effectiveness in skin is lacking and the extract is usually not used in a concentration that would enable an exfoliating effect~0.1–0.2%
Anti-oxidation
Side benefit · Madecassoside, Portulaca oleracea extract + 1 more
Works well

This product contains antioxidants (madecassoside) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

MadecassosideKey activeEffect: HighAn antioxidant that is typically derived from plant Centella Asiatica. It can help neutralize free radicals in skin and support skin barrier function. It could, however, itself be irritating. It is often unstable in formulations~0.15–0.3%
Portulaca oleracea extractEffect: LowA plant extract that has some anti-oxidant activity, but solid research is lacking. Can help attract water to the upper layer of the skin~0.1–0.15%
Salix alba bark extractEffect: Low, below effective doseA plant extract that can help neutralize free radicals in skin. It contains a compound salicin that can theoretically be converted into salicylic acid that, in turn, helps reduce inflammation in skin, but the evidence of effectiveness in skin is lacking and the extract is usually not used in a concentration that would enable an exfoliating effect~0.1–0.2%
Anti-aging
Side benefit · Madecassoside
May help

This product contains madecassoside. This ingredient might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.

MadecassosideKey activeEffect: MediumAn antioxidant that is typically derived from plant Centella Asiatica. It can help neutralize free radicals in skin and support skin barrier function. It could, however, itself be irritating. It is often unstable in formulations~0.15–0.3%

Can it cause trouble?

Irritancy
5 strong irritants: Melaleuca alternifolia leaf water, Melaleuca alternifolia leaf oil + 3 more — patch-test recommended
High risk
We flagged 16 ingredients with irritancy potential. Severity depends on your sensitivity threshold; the table lists the worst offenders first.
IngredientFunctionIrritationEst. amount
Melaleuca alternifolia leaf water—High~0.3–0.6%est.
Melaleuca alternifolia leaf oilAn essential oil that can be irritating. Has some anti-bacterial propertiesHigh~0.3–0.55%est.
Melaleuca alternifolia leaf powder—High~0.3–0.55%est.
Hamamelis virginiana extractA plant extract that can help calm down inflammation in skin. Can, however, itself be irritatingHigh~0.15–0.3%est.
Salix alba bark extractA plant extract that can help neutralize free radicals in skin. It contains a compound salicin that can theoretically be converted into salicylic acid that, in turn, helps reduce inflammation in skin, but the evidence of effectiveness in skin is lacking and the extract is usually not used in a concentration that would enable an exfoliating effectHigh~0.1–0.2%est.
Gaultheria procumbens leaf extract—High~0.05–0.15%est.
1,2-hexanediolA preservativeMedium~0.7–1.05%est.
C12-20 alkyl glucosideHelps water and oil mix togetherMedium~0.45–0.7%est.
Caprylic/capric triglycerideA good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerinMedium~0.5–0.75%est.
Potassium cetyl phosphateHelps oil and water mix togetherMedium~0.45–0.65%est.
Polyhydroxystearic acidUsed to create a thicker product consistency and stabilize the formulationMedium~0.3–0.5%est.
EthylhexylglycerinA preservativeMedium~0.2–0.4%est.
Disodium edtaStabilizes the product formulationMedium~0.2–0.4%est.
Pentylene glycolUsed to preserve products, dissolve other ingredients and create a nice product textureMedium~0.25–0.45%est.
MadecassosideAn antioxidant that is typically derived from plant Centella Asiatica. It can help neutralize free radicals in skin and support skin barrier function. It could, however, itself be irritating. It is often unstable in formulationsMedium~0.15–0.3%est.
Portulaca oleracea extractA plant extract that has some anti-oxidant activity, but solid research is lacking. Can help attract water to the upper layer of the skinMedium~0.1–0.15%est.
Comedogenic
1 ingredient rated 2 or more on the 0–5 pore-clogging scale
1 flagged
These ingredients have a comedogenic rating of 2 or more on a 0–5 scale; the table shows each one's rating. In leave-on products they can clog pores in acne-prone skin.
IngredientFunctionRatingEst. amount
Cetearyl alcoholA non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture2/5~2.4–2.9%est.

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Ingredients

Filter by role to see what each ingredient is doing.

Water~45–55%
Formula
Irritation risk
Low

Plain old water

More about Water
Kaolin~5.4–6.6%
Formula
Irritation risk
Low
Works for
MattifyingAnti-blemish

A type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color

More about Kaolin
Isononyl isononanoate~4.2–5.1%
Formula
Irritation risk
Low
Works for
Moisturizing

Forms a protective film on the surface of the skin to prevent moisture loss. Gives a velvety feel to products while reducing tackiness

More about Isononyl isononanoate
Propanediol~3.1–3.7%
Formula
Irritation risk
Low

Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin

More about Propanediol
Cetearyl alcohol~2.4–2.9%
Key activeComedogenic 2/5
Irritation risk
Low
Comedogenicity
2/5
Works for
CleansingMoisturizing

A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture

More about Cetearyl alcohol
Dipropylene glycol~1.8–2.3%
Formula
Irritation risk
Low

Helps to dissolve other ingredients in a formulation. Slows down the rate of product drying

More about Dipropylene glycol
C14-22 alcohols~1.6–2%
Formula
Irritation risk
Low

A non-drying alcohol that helps stabilize product formulations

More about C14-22 alcohols
Calamine~1.5–1.8%
Formula
Irritation risk
Low
More about Calamine
1,2-hexanediol~0.7–1.05%
Irritant · medium
Irritation risk
Medium

A preservative

More about 1,2-hexanediol
Glyceryl stearate~1–1.2%
Formula
Irritation risk
Low
Works for
CleansingMoisturizing

An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together

More about Glyceryl stearate
Titanium dioxide~1.1–1.3%
Formula
Irritation risk
Low
Works for
Sun protection

Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin

More about Titanium dioxide
Ci 77891~0.6–0.9%
Formula
Irritation risk
Low
More about Ci 77891
Thuja orientalis leaf extract~0.5–0.8%
Formula
C12-20 alkyl glucoside~0.45–0.7%
Irritant · medium
Irritation risk
Medium
Works for
Cleansing

Helps water and oil mix together

More about C12-20 alkyl glucoside
Caprylic/capric triglyceride~0.5–0.75%
Under-dosedIrritant · medium
Irritation risk
Medium
Works for
Moisturizing

A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin

More about Caprylic/capric triglyceride
Potassium cetyl phosphate~0.45–0.65%
Irritant · medium
Irritation risk
Medium
Works for
Cleansing

Helps oil and water mix together

More about Potassium cetyl phosphate
Bentonite~0.45–0.65%
Formula
Irritation risk
Low
Works for
Anti-blemish

Helps stabilize the product formulation

More about Bentonite
Melaleuca alternifolia leaf water~0.3–0.6%
Irritant · high
Melaleuca alternifolia leaf oil~0.3–0.55%
Irritant · high
Irritation risk
High
Works for
Antibacterial

An essential oil that can be irritating. Has some anti-bacterial properties

More about Melaleuca alternifolia leaf oil
Iron oxides~0.3–0.6%
Formula
Irritation risk
Low
Works for
Sun protection

An umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499. They might be able to offer some protection against visible light, but the degree of the protection is not clear

More about Iron oxides
Ci 77491~0.25–0.5%
Formula
Irritation risk
Low

A red colorant made of iron oxide. Typically is not irritating

More about Ci 77491
Polyhydroxystearic acid~0.3–0.5%
Irritant · medium
Irritation risk
Medium
Works for
Cleansing

Used to create a thicker product consistency and stabilize the formulation

More about Polyhydroxystearic acid
Xanthan gum~0.25–0.45%
Formula
Irritation risk
Low
Works for
Cleansing

Used to create a thicker product consistency

More about Xanthan gum
Melaleuca alternifolia leaf powder~0.3–0.55%
Irritant · high
Ethylhexylglycerin~0.2–0.4%
Irritant · medium
Irritation risk
Medium

A preservative

More about Ethylhexylglycerin
Stearic acid~0.3–0.6%
Formula
Irritation risk
Low
Works for
CleansingMoisturizing

Helps oil and water mix together and works as an emollient

More about Stearic acid
Disodium edta~0.2–0.4%
Irritant · medium
Irritation risk
Medium

Stabilizes the product formulation

More about Disodium edta
Allantoin~0.2–0.35%
Under-dosed
Irritation risk
Low
Works for
MoisturizingAnti-inflammatoryReduces irritationReduces rednessAnti-blemishExfoliation

Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated

More about Allantoin
Butylene glycol~0.2–0.35%
Formula
Irritation risk
Low
Works for
Moisturizing

Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin

More about Butylene glycol
Houttuynia cordata extract~0.2–0.35%
Formula
Pentylene glycol~0.25–0.45%
Irritant · medium
Irritation risk
Medium
Works for
Moisturizing

Used to preserve products, dissolve other ingredients and create a nice product texture

More about Pentylene glycol
Madecassoside~0.15–0.3%
Hero · MoisturizingIrritant · medium
Irritation risk
Medium
Works for
Anti-oxidationMoisturizingAnti-agingEvens skin tone

An antioxidant that is typically derived from plant Centella Asiatica. It can help neutralize free radicals in skin and support skin barrier function. It could, however, itself be irritating. It is often unstable in formulations

More about Madecassoside
Hamamelis virginiana extract~0.15–0.3%
Irritant · high
Irritation risk
High
Works for
Anti-inflammatory

A plant extract that can help calm down inflammation in skin. Can, however, itself be irritating

More about Hamamelis virginiana extract
Glycerin~0.15–0.3%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin
Salix alba bark extract~0.1–0.2%
Irritant · high
Irritation risk
High
Works for
Anti-oxidationAnti-inflammatoryAnti-blemishExfoliation

A plant extract that can help neutralize free radicals in skin. It contains a compound salicin that can theoretically be converted into salicylic acid that, in turn, helps reduce inflammation in skin, but the evidence of effectiveness in skin is lacking and the extract is usually not used in a concentration that would enable an exfoliating effect

More about Salix alba bark extract
Gaultheria procumbens leaf extract~0.05–0.15%
Irritant · high
Portulaca oleracea extract~0.1–0.15%
Irritant · medium
Irritation risk
Medium
Works for
Anti-oxidationMoisturizing

A plant extract that has some anti-oxidant activity, but solid research is lacking. Can help attract water to the upper layer of the skin

More about Portulaca oleracea extract
Ingredient list view

Water, Kaolin, Isononyl isononanoate, Propanediol, Cetearyl alcohol, Dipropylene glycol, C14-22 alcohols, Calamine, 1,2-hexanediol, Glyceryl stearate, Titanium dioxide, Ci 77891, Thuja orientalis leaf extract, C12-20 alkyl glucoside, Caprylic/capric triglyceride, Potassium cetyl phosphate, Bentonite, Melaleuca alternifolia leaf water, Melaleuca alternifolia leaf oil, Iron oxides, Ci 77491, Polyhydroxystearic acid, Xanthan gum, Melaleuca alternifolia leaf powder, Ethylhexylglycerin, Stearic acid, Disodium edta, Allantoin, Butylene glycol, Houttuynia cordata extract, Pentylene glycol, Madecassoside, Hamamelis virginiana extract, Glycerin, Salix alba bark extract, Gaultheria procumbens leaf extract, Portulaca oleracea extract

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Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
Etude HouseAC Clean Up Pink Powder MaskYOUR PRODUCTCrystal MaskAmethyst Crystal Deep Hydration Mask TrialMISSHAMascure Rescue Solution Sheet MaskAESTURAA-Cica 365 Relief Mask Pad [60 pads]
Match—58%57%56%
Price—$9.14$5.16$28.99
Shared key ingredients—3 of 73 of 74 of 7
Key difference—NiacinamideCeramide NpBeta-Glucan
Irritancy High Medium Medium Low
Drying alcohol————
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Product summary

"Etude House - AC Clean Up Pink Powder Mask" is effective for: Anti-inflammatory and Moisturizing

This product could be helpful for: Anti-aging, but its actives are not the most effective or are not well-studied.

Ingredient callouts

  • Actives derived from an extract of the Centella Asiatica plant (also known as Gotu Kola) - madecassoside 0.15% - 0.30% The Centella Asiatica Actives, even in low concentration, can help reduce inflammation in skin, strengthen the skin barrier and reduce photodamage. They can also help to decrease scarring.
  • Humectants (glycerin 0.15% - 0.30%). These ingredients help attract water to the upper layer of the skin and improve the skin hydration.

Sources cited in this review

Every concentration estimate and effectiveness label is anchored to one of these 18 studies and safety reviews.

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Etude House AC Clean Up Pink Powder Mask
Etude HouseAC Clean Up Pink Powder Mask

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As an Amazon Associate, WIMJ earns from qualifying purchases.