Etos

Etos Fresh Skin Purifying Clay Mask

Name: Etos - Fresh Skin Purifying Clay Mask
Brand: Etos

Efficacy100/100IrritancyHigh

See all ingredients

Works for

Cleansing

Cetearyl alcohol, Cetearyl glucoside + 2 more

Cleanses gently

This product works by removing dirt and oil from the surface of the skin. It uses a combination of mild cleansing agents (cetearyl alcohol, cetearyl glucoside, sodium cetearyl sulfate, xanthan gum) and should be able to cleanse the skin gently. Still keep in mind that any cleansing can disrupt the skin barrier, and most people do not need to cleanse their skin more than once per day.

Cetearyl alcoholEffect: HighA non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture~3–4.6%

Cetearyl glucosideEffect: HighHelps water and oil in the product mix well together and improves product texture~1–1.5%

Sodium cetearyl sulfateEffect: HighHelps water and oil mix together and works as a cleansing agent~0.35–0.8%

Xanthan gumEffect: HighUsed to create a thicker product consistency~0.35–0.85%

Exfoliation

Salicylic acid

Works well

This product can help exfoliate the skin. In other words, it helps break down the bonds between dead cells on the surface of the skin and speed up the skin turnover. Skin often appears softer and brighter after exfoliation, but overdoing it can result in disrupted skin barrier. The following ingredient is doing the exfoliating job in this product: salicylic acid.

Salicylic acidKey activeEffect: HighUsed for skin exfoliation. It has an anti-inflammatory and anti-bacterial effect, helps to unclog pores, prevent blemishes and speed up healing of the existing ones. Sometimes referred to as a BHA (beta-hydroxy acid)~0.2–0.75%

Anti-blemish

Salicylic acid, Zinc pca + 2 more

Works well

What the product description says

“The mask reduces impurities by adding zinc and salicylic acid.”

Source: N/A

This product can help reduce breakouts and clogged pores because it contains the following ingredient: salicylic acid. This ingredient is used for treating acne and can have a noticeable effect.

The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually works: zinc pca

Salicylic acidHeroEffect: HighUsed for skin exfoliation. It has an anti-inflammatory and anti-bacterial effect, helps to unclog pores, prevent blemishes and speed up healing of the existing ones. Sometimes referred to as a BHA (beta-hydroxy acid)~0.2–0.75%

Zinc pcaKey activeEffect: MediumA compound that combines zinc with a hydrating ingredient PCA. Might to be helpful against acne and clogged pores. Can help calm down inflammation in skin. Could be helpful in reducing the formation of free radicals in skin. Might help to reduce fine lines in wrinkles, but solid evidence is missing~0.2–0.75%

KaolinEffect: LowA type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color~5–7.4%

Oleanolic acidUnder-dosedMight be helpful against blemishes, work as an anti-oxidant, reduce inflammation and improve skin's ability to hold on to moisture, but more research is needed to confirm its effectiveness when applied topically to human skin~0.05–0.2%

Can it cause trouble?

Irritancy

4 strong irritants: Alcohol denat., Parfum + 2 more — patch-test recommended

High risk

We flagged 11 ingredients with irritancy potential. Severity depends on your sensitivity threshold; the table lists the worst offenders first.

IngredientFunctionIrritationEst. amount

Alcohol denat.Produces temporary toning effect. Can help dissolve other ingredients or preserve productsHigh~2.7–4.1%est.

Salicylic acidUsed for skin exfoliation. It has an anti-inflammatory and anti-bacterial effect, helps to unclog pores, prevent blemishes and speed up healing of the existing ones. Sometimes referred to as a BHA (beta-hydroxy acid)High~0.2–0.75%est.

ParfumAn aromatic blend of unspecified and possibly irritating ingredientsHigh~0.2–0.7%est.

Enantia chlorantha bark extractA bark extract that might help clam down inflammation and neutralize free radicals , but evidence of effectiveness in skin is lackingHigh~0.15–0.6%est.

Hexyl cinnamalA fragrance with jasmine smell. A likely irritantHigh~0.1–0.35%est.

LimoneneA common frangrance that can easily irritate skin, especially if exposed to air, light or heatHigh~0.1–0.35%est.

Cetearyl glucosideHelps water and oil in the product mix well together and improves product textureMedium~1–1.5%est.

Sodium cetearyl sulfateHelps water and oil mix together and works as a cleansing agentMedium~0.35–0.8%est.

EthylhexylglycerinA preservativeMedium~0.15–0.6%est.

Sodium citrateHelps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve productsMedium~0.05–0.3%est.

Citric acidCan work as an exfoliant but is typically used to adjust the product pHMedium~0.05–0.25%est.

Comedogenic

1 ingredient rated 2 or more on the 0–5 pore-clogging scale

1 flagged

These ingredients have a comedogenic rating of 2 or more on a 0–5 scale; the table shows each one's rating. In leave-on products they can clog pores in acne-prone skin.

IngredientFunctionRatingEst. amount

Cetearyl alcoholA non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture2/5~3–4.6%est.

Alternatives

The closest match we found

Garnier Pure Active 3in1 Charcoal Blackhead Mask Wash Scrub

Closest match86% match

$6.68

View all alternatives

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Ingredients

Filter by role to see what each ingredient is doing.

Water~40–60%

Formula

Irritation risk: Low

Plain old water

More about Water

Kaolin~5–7.4%

Formula

Irritation risk: Low

Works for

MattifyingAnti-blemish

A type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color

More about Kaolin

Cetearyl alcohol~3–4.6%

Comedogenic 2/5

Irritation risk: Low
Comedogenicity: 2/5

Works for

CleansingMoisturizing

A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture

More about Cetearyl alcohol

Alcohol denat.~2.7–4.1%

Irritant · high

Irritation risk: High

Produces temporary toning effect. Can help dissolve other ingredients or preserve products

More about Alcohol denat.

Helianthus annuus seed oil~2.1–3.2%

Formula

Irritation risk: Low

Works for

Moisturizing

A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function

More about Helianthus annuus seed oil

Glycerin~1.8–2.7%

Formula

Irritation risk: Low

Works for

Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin

C12-15 alkyl benzoate~1.5–2.2%

Formula

Irritation risk: Low

Works for

Moisturizing

Enhances the product texture and makes it more spreadable. Helps reduce water loss from the outer layer of skin. Extands the shelf life by preventing bacteria growth

More about C12-15 alkyl benzoate

Butylene glycol~1.3–1.9%

Formula

Irritation risk: Low

Works for

Moisturizing

Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin

More about Butylene glycol

Cetearyl glucoside~1–1.5%

Irritant · medium

Irritation risk: Medium

Works for

Cleansing

Helps water and oil in the product mix well together and improves product texture

More about Cetearyl glucoside

Sesamum indicum seed oil~0.85–1.25%

Formula

Irritation risk: Low

Works for

Moisturizing

A good moisturizing plant oil. Due to the high linoleic acid content, it helps soften the upper layer of the skin, reduce water loss and support skin barrier function

More about Sesamum indicum seed oil

Panthenol~0.45–1.1%

Formula

Irritation risk: Low

Works for

MoisturizingReduces rednessReduces irritation

Helps attract water to the upper layer of the skin and can help improve skin barrier function

More about Panthenol

Phenoxyethanol~0.4–0.9%

Formula

Irritation risk: Low

A preservative. It helps prevent bacterial growth in cosmetic products

More about Phenoxyethanol

Xanthan gum~0.35–0.85%

Formula

Irritation risk: Low

Works for

Cleansing

Used to create a thicker product consistency

More about Xanthan gum

Copernicia cerifera cera~0.35–0.85%

Formula

Irritation risk: Low

Works for

Moisturizing

Brazilian palm wax. Helps soften the upper layer of the skin

More about Copernicia cerifera cera

Salicylic acid~0.2–0.75%

Hero · Anti-blemishIrritant · high

Irritation risk: High

Works for

Anti-blemishAnti-inflammatoryExfoliationAntibacterialEvens skin tone

Used for skin exfoliation. It has an anti-inflammatory and anti-bacterial effect, helps to unclog pores, prevent blemishes and speed up healing of the existing ones. Sometimes referred to as a BHA (beta-hydroxy acid)

More about Salicylic acid

Parfum~0.2–0.7%

Irritant · high

Irritation risk: High

An aromatic blend of unspecified and possibly irritating ingredients

More about Parfum

Zinc pca~0.2–0.75%

Key active

Irritation risk: Low

Works for

MoisturizingAnti-inflammatoryAnti-blemishAnti-agingAnti-oxidation

A compound that combines zinc with a hydrating ingredient PCA. Might to be helpful against acne and clogged pores. Can help calm down inflammation in skin. Could be helpful in reducing the formation of free radicals in skin. Might help to reduce fine lines in wrinkles, but solid evidence is missing

More about Zinc pca

Sodium cetearyl sulfate~0.35–0.8%

Irritant · medium

Irritation risk: Medium

Works for

Cleansing

Helps water and oil mix together and works as a cleansing agent

More about Sodium cetearyl sulfate

Enantia chlorantha bark extract~0.15–0.6%

Irritant · high

Irritation risk: High

Works for

Anti-inflammatoryAnti-oxidation

A bark extract that might help clam down inflammation and neutralize free radicals , but evidence of effectiveness in skin is lacking

More about Enantia chlorantha bark extract

Ethylhexylglycerin~0.15–0.6%

Irritant · medium

Irritation risk: Medium

A preservative

More about Ethylhexylglycerin

Sodium hydroxide~0.1–0.5%

Formula

Irritation risk: Low

Used to adjust the product's pH

More about Sodium hydroxide

Tocopherol~0.1–0.45%

Formula

Irritation risk: Low

Works for

Anti-oxidationMoisturizingAnti-inflammatoryAnti-aging

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

More about Tocopherol

Hexyl cinnamal~0.1–0.35%

Irritant · high

Irritation risk: High

A fragrance with jasmine smell. A likely irritant

More about Hexyl cinnamal

Limonene~0.1–0.35%

Irritant · high

Irritation risk: High

A common frangrance that can easily irritate skin, especially if exposed to air, light or heat

More about Limonene

Pantolactone~0.1–0.35%

Formula

Irritation risk: Low

Works for

Moisturizing

Helps attract water to the upper layer of the skin

More about Pantolactone

Sodium citrate~0.05–0.3%

Irritant · medium

Irritation risk: Medium

Helps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve products

More about Sodium citrate

Citric acid~0.05–0.25%

Irritant · medium

Irritation risk: Medium

Can work as an exfoliant but is typically used to adjust the product pH

More about Citric acid

Oleanolic acid~0.05–0.2%

Under-dosed

Irritation risk: Low

Works for

Anti-agingAnti-inflammatoryAnti-oxidationMoisturizingAnti-blemish

Might be helpful against blemishes, work as an anti-oxidant, reduce inflammation and improve skin's ability to hold on to moisture, but more research is needed to confirm its effectiveness when applied topically to human skin

More about Oleanolic acid

Ci 77499~0.05–0.15%

Formula

Irritation risk: Low

An iron oxide. Used as a colorant. Is usually well tolerated

More about Ci 77499

Ci 77891~0.05–0.1%

Formula

Irritation risk: Low

More about Ci 77891

Ingredient list view

Water, Kaolin, Cetearyl alcohol, Alcohol denat., Helianthus annuus seed oil, Glycerin, C12-15 alkyl benzoate, Butylene glycol, Cetearyl glucoside, Sesamum indicum seed oil, Panthenol, Phenoxyethanol, Xanthan gum, Copernicia cerifera cera, Salicylic acid, Parfum, Zinc pca, Sodium cetearyl sulfate, Enantia chlorantha bark extract, Ethylhexylglycerin, Sodium hydroxide, Tocopherol, Hexyl cinnamal, Limonene, Pantolactone, Sodium citrate, Citric acid, Oleanolic acid, Ci 77499, Ci 77891

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Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
	EtosFresh Skin Purifying Clay MaskYOUR PRODUCT	GarnierPure Active 3in1 Charcoal Blackhead Mask Wash Scrub	Red EarthPink Coconut Clay Cleansing Face Mask	Neutrogena2-in-1 Anti- Blemish Cleanser and Mask
Match	—	86%	85%	85%
Price	—	$6.68	—	$6.56
Shared key ingredients	—	4 of 12	4 of 12	4 of 12
Key difference	—	Vitamin E	Ascophyllum Nodosum Extract	Sodium Methyl Cocoyl Taurate
Irritancy	High	Medium	Medium	Medium
Drying alcohol	Contains drying alcohol	—	Contains drying alcohol	—
	View product	Shop	Shop	Shop

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Sources cited in this review

Every concentration estimate and effectiveness label is anchored to one of these 23 studies and safety reviews.

1
Effect of Olive and Sunflower Seed Oil on the Adult Skin Barrier: Implications for Neonatal Skin Careonlinelibrary.wiley.com
2
Topically Applied Sunflower Seed Oil Prevents Invasive Bacterial Infections in Preterm Infants in Egyptjournals.lww.com
3
Effect of topically applied lipids on surfactant-irritated skinonlinelibrary.wiley.com
4
Impact of topical oils on the skin barrier: possible implications for neonatal health in developing countriesonlinelibrary.wiley.com
5
Glycerol and the skin: holistic approach to its origin and functionsncbi.nlm.nih.gov
6
Protein and oil composition of sesame seeds (Sesamum indicum, L.) grown in the Gizan area of Saudi Arabiatandfonline.com
7
Triglyceride composition of Sesamum indicum seed oilonlinelibrary.wiley.com
8
Seed oil content and fatty acid composition in East African sesame (Sesamum indicum L.) accessions evaluated over 3 yearssciencedirect.com
9
Skin moisturizing effects of panthenol-based formulationspdfs.semanticscholar.org
10
Safety Assessment of Panthenol, Pantothenic Acid, and Derivatives as Used in Cosmeticscir-safety.org
11
Salicylic acid as a peeling agent: a comprehensive reviewncbi.nlm.nih.gov
12
Beta Hydroxy Acidsfda.gov
13
A review of toxicity from topical salicylic acid preparationssciencedirect.com
14
Glycolic Acid Peels Versus Salicylic–Mandelic Acid Peels in Active Acne Vulgaris and Post‐Acne Scarring and Hyperpigmentation: A Comparative Studyonlinelibrary.wiley.com
15
Zinc L-pyrrolidone carboxylate inhibits the UVA-induced production of matrix metalloproteinase-1 by in vitro cultured skin fibroblasts, whereas it enhances their collagen synthesisonlinelibrary.wiley.com
16
Zinc Therapy in Dermatology: A Review hindawi.com
17
Final Report on the Safety Assessment of Sodium Cetearyl Sulfate journals.sagepub.com
18
Anti-oxidant, Histopathology and LD50 Evaluation of Ethanol Stem Bark Extract of Enantia chlorantha in Rodentslongdom.org
19
Vitamin E in dermatologyncbi.nlm.nih.gov
20
Vitamin E and Skin Healthlpi.oregonstate.edu
21
Safety Assessment of Panthenol, Pantothenic Acid, and Derivatives as Used in Cosmeticscir-safety.org
22
Effectiveness of the formulation that containing oleanolic acid 3% on inhibition of 5-α reductase activity on skin of patients with acnelongdom.org
23
The effect of ursolic and oleanolic acids on human skin fibroblast cellsncbi.nlm.nih.gov

EtosFresh Skin Purifying Clay Mask

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