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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Replenishes and hydrates the skin Leaves the body feeling soft and silky Features the tropical-inspired aroma of kukui nut and coconut New Beauty Magazine's winner for "Best Anti-Aging Body Moisturizer" A professional spa line that creates natural and mostly vegan products."
WIMJ summary for anti-aging

Effective ingredients missing or their concentration is too low.

Ingredient Effectiveness Concentration Irritancy
HIGH
does not meet threshold
LOW
does not meet threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Kukui Coconut After Bath Body Moisturizer"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, caprylyl glycol.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: helianthus annuus seed oil, sesamum indicum seed oil.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Total Promises Fulfilled score: 37/100.

Potential irritants

IRRITANCY
MEDIUM
Ingredient Irritancy Skin Benefit
isopropyl palmitate
Has skin benefit
parfum
does not have skin benefit
polysorbate 60
Has skin benefit

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
A good moisturizing plant oil. Due to the high linoleic acid content, it helps soften the upper layer of the skin, reduce water loss and support skin barrier function
6.1% - 7.4%
An emollient that helps soften the skin and create a nice product texture
4.3% - 5.3%
Helps soften the upper layer of the skin and create a thicker product consistency
3% - 3.7%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
2.4% - 3%
Helps oil and water mix together and works as an emollient
2.1% - 2.5%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
1.7% - 2.1%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
1.4% - 1.8%
An aromatic blend of unspecified and possibly irritating ingredients
1.1% - 1.4%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
1.1% - 1.3%
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture
0.7% - 1.05%
Might have some moisturising properties. Is not effective when applied topically beyond some moisturizing effect
0.6% - 0.9%
Helps soften the upper layer of the skin
0.55% - 0.8%
Helps oil and water mix together
0.55% - 0.8%
Softens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.
0.55% - 0.8%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.5% - 0.75%
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
0.45% - 0.7%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
0.5% - 0.75%
An emollient that helps soften the skin and could be helpful in repairing its barrier function
0.45% - 0.65%
Plant oil from nuts that helps soften the upper layer of the skin. Contains a high concentration of oleic acid that can weaken skin's barrier function and increase water-loss while enhancing penetration of other ingredients
0.35% - 0.65%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.3% - 0.55%
Helps preserve products and creates a nice product texture
0.3% - 0.55%
Helps oil and water mix together and helps preserve the product formulation
0.3% - 0.55%
0.2% - 0.35%
0.2% - 0.35%
An emollient that can also help water and oil mix together, as well as prevent bacteria growth in products
0.2% - 0.4%
Helps stabilize the product formulation
0.15% - 0.25%
Used to adjust the product's pH
0.15% - 0.25%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
0.15% - 0.3%
A preservative. It helps prevent bacterial growth in cosmetic products
0.1% - 0.2%
The ingredient is not recognized
TBC

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