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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"endota's radiance-inducing organic face serum is packed with natural antioxidants and potent botanicals to help achieve a vibrant, hydrated appearance."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: biosaccharide gum-1, sodium hyaluronate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, simmondsia chinensis seed oil.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
23% - 35%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
4.3% - 6.5%
Helps attract water to the upper layer of the skin and is claimed to provide a longer-lasting hydration because of its ability to create a water-binding film on the surface of the skin
4.2% - 6.3%
A great emollient. Contains vitamin E (tocopherol) which may give it some anti-oxidant properties. Can contain volatile compounds and can be irritating
3.7% - 5.6%
Softens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.
3% - 4.5%
An emollient that helps soften the upper layer of the skin. Might have some weak anti-oxidant properties
2% - 3.1%
Helps oil and water mix together
1.7% - 2.5%
Helps soften the upper layer of the skin and can support skin barrier function
1.3% - 1.9%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
1.3% - 1.9%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.5% - 1%
Helps thicken the product formula and create a nice product formulation
0.85% - 1.3%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
0.85% - 1.3%
A preservative
0.3% - 0.6%
Used to create a thicker product consistency
0.45% - 1.05%
Helps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve products
0.45% - 1.1%
Can work as an exfoliant but is typically used to adjust the product pH
0.45% - 1.1%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.4% - 0.95%
An essential oil. Can be irritating. Can become an allergen with oxidation
0.35% - 0.85%
Used as a fragrance. Can be irritating
0.2% - 0.8%
A preservative
0.15% - 0.6%
Aromatic plant oil used in cosmetics as a fragrance. A likely irritant
0.15% - 0.5%
0.15% - 0.55%
0.15% - 0.55%
0.1% - 0.45%
0.1% - 0.4%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.1% - 0.35%

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Price
WIMJ similarity score
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Irritancy
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Potential Irritants
All ingredients
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Questions

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