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Product summary

"EMUAID - Ointment" has a good moisturizing formula. The formulation is based on a combination of good humectants and emollients. Both are needed to increase the skin hydration level. Humectants in this product (allantoin) help to increase the water content in the upper layer of the skin. (These ingredients do so by "capturing" water molecules from the outside air or from within the deeper layers of the skin). Emollients in this formulation (ceramide 3, phytosphingosine, squalane, hydrogenated castor oil and olea europaea fruit oil) help to reduce the moisture loss from the skin. They also soften the skin surface and relieve the feeling of dryness and tightness.

Ingredient callouts

  • As a plus, this moisturizer also contains ceramides (phytosphingosine 0.55% - 1.25% and ceramide 3 4.00% - 6.00%). Ceramides are a type of lipids that our skin produces itself. They are a building block of the skin's barrier. Ceramides used in skincare are synthetic or extracted from plants. They work well for softening the skin surface and "patch holes" in the skin's barrier.
  • In addition, this moisturizer contains Allantoin (5.70% - 8.50%). Allantoin is helpful in wound-healing and can help restore the skin barrier faster. It might also be able to improve scars, but the evidence is not very strong for this.

Irritation risk

This moisturizer contains some common irritants, including those without a benefit for the skin. We assess the overall irritancy of this moisturizer to be medium. For a detailed overview of all potential irritants: click here

You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.

Price

The product retails for 52.90$ in the United States.

For a detailed price comparison: click here.

Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Emu Oil can penetrate tissue cells faster and more effectively than most other mechanisms and clinical studies showed that Emu Oil as a transdermal carrier is 20 times more effective at penetrating the stratum corneum, or ''skin barrier,'' than mineral oil."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: allantoin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: squalane, hydrogenated castor oil.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: ceramide 3, phytosphingosine

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-aging

This product contains lysine. This ingredient might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
22% - 33%
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
5.7% - 8.5%
A product of bacterial fermentation. Can help attract water to the upper layer of the skin
4.8% - 7.2%
A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin
4% - 6%
Helps soften the upper layer of the skin
2.9% - 4.3%
2.6% - 3.9%
Used to create a thicker product consistency and help soften the upper layer of the skin
1.9% - 2.8%
A plant oil that can help soften the skin. It might be helpful in calming down inflammation, but solid research is lacking. Is often used in lip products to create the needed product consistency
1.5% - 2.3%
An amino-acid that helps to attract water to the upper layer of the skin. In combination with other amino-acids, might help to reduce fine lines and wrinkles
1.2% - 1.8%
The ingredient is not recognized
TBC
An essential oil that can be irritating. Has some anti-bacterial properties
0.6% - 1.35%
An emollient that helps soften the skin but is not effective for restoring its barrier function. Might be helpful to calm down inflammation
0.6% - 1.35%
A type of lipid that is naturally present in skin. It might help in repairing skin barrier function and has anti-bacterial effect
0.55% - 1.25%
0.3% - 0.7%
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
0.35% - 0.85%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.1% - 0.5%
Used to create a thicker product consistency and soften the upper layer of the skin
0.2% - 0.75%
An oil from a mixture of different vegetables. Helps soften the upper layer of the skin
0.15% - 0.65%

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Price
WIMJ similarity score
28%
28%
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22%
15%
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15%
15%
15%
Key ingredients
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Irritancy
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
HIGH
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
Potential Irritants
All ingredients
See all similar products

Questions

Scientific Sources