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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Much thinner than elsewhere on your body, the skin of your neck is especially vulnerable – susceptible to fine lines and creases, its lack of oil glands leads to decreasing elasticity and early signs of sagging… all of which can now be minimised with Emma Hardie’s Lift & Sculpt Firming Neck Treatment."
WIMJ summary for anti-aging

This product does not contain ingredients that are able to reduce fine lines and wrinkles or help with skin elasticity, but it can improve the look of the skin temporarily through moisturization. Well-moisturized skin might also be able to repair the sun damage better.

This ingredient rubus idaeus seed oil might be able to help neutralize free radicals in skin and help it fight off some of the sun damage.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Lift & Sculpt Firming Neck Treatment helps to rejuvenate the skin and improve tone and texture, leaving skin plump and smooth."
WIMJ summary for evens skin tone

Effective ingredients missing or their concentration is too low

See a mistake?
Promise
What does the product description say?
"Skin will be left looking hydrated, plump and firm in no time at all."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: allantoin, galactoarabinan.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, plukenetia volubilis seed oil.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (rubus idaeus seed oil) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
LOW
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Evens skin tone
Anti-oxidation
Total Promises Fulfilled score: 41/100.

Potential irritants

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
6.2% - 7.6%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.2% - 5.2%
A silicone that forms a light film on the skin surface helping to bind water and temporarily absorb oils creating a matt and powdery feel
3.2% - 3.9%
Used to stabilize the product formulations and works as an emollient
2.3% - 2.9%
An emollient that softens the skin
2% - 2.5%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
1.7% - 2.1%
Help oil and water mix together
1.4% - 1.8%
Helps attract water to the upper layer of the skin
1.2% - 1.5%
1% - 1.2%
Helps soften the upper layer of the skin and can be helpful in restoring the skin barrier function. Might have some anti-oxidant effect
0.7% - 1.05%
A plant oil that works as a good moisturizer by softening the upper layer of the skin. Might be helpful in reducing inflammation in skin and reducing blemishes due to the large content of linoleic acid
0.6% - 0.9%
0.5% - 0.75%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.4% - 0.65%
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
0.45% - 0.65%
Creates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light
0.5% - 0.75%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
0.5% - 0.7%
Helps oil and water mix together
0.4% - 0.6%
A preservative. It helps prevent bacterial growth in cosmetic products
0.35% - 0.6%
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
0.25% - 0.5%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.3% - 0.55%
Used to adjust the product's pH
0.25% - 0.5%
Helps oil and water mix together
0.3% - 0.55%
Used to create a thicker product consistency
0.25% - 0.5%
An aromatic blend of unspecified and possibly irritating ingredients
0.25% - 0.45%
A fragrance. Can be irritating
0.25% - 0.45%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.25% - 0.45%
Stabilizes the product formulation
0.25% - 0.45%
0.25% - 0.45%
A plant oil that might be able to help neutralize free radicals in skin
0.3% - 0.55%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.25% - 0.45%
A fragrance. Can be irritating
0.25% - 0.4%
A preservative
0.25% - 0.45%
0.25% - 0.45%
A colorant that can add a pearl-like appearance to the formulation
0.4% - 0.6%
0.25% - 0.45%
Helps water and oil mix together
0.25% - 0.5%
A fragrance. Can be irritating
0.2% - 0.4%
Helps evenly disperse other ingredients in a formulation and create an even layer on the surface of the skin
0.25% - 0.45%
0.2% - 0.4%
Can work as an exfoliant but is typically used to adjust the product pH
0.2% - 0.35%
A preservative
0.2% - 0.35%
A preservative
0.15% - 0.3%
A preservative
0.1% - 0.25%
A fragrance with a lemon scent. A likely irritant
0.15% - 0.25%
Added to create a nice product smell. Can be irritating
0.15% - 0.25%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.1% - 0.2%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.1% - 0.2%

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