Emma Hardie - Midas Touch Super Serum

Emma Hardie Midas Touch Super Serum

WORKS FOR
  • Anti-aging
  • Anti-oxidation
  • Moisturizing
  • Evens skin tone
  • Anti-blemish
  • +2 more
KEY INGREDIENTS
  • niacinamide
  • ascorbyl glucoside
  • bakuchiol
  • butyrospermum parkii butter
  • capryloyl glycerin/sebacic acid copolymer
  • carthamus tinctorius seed oil
  • diheptyl succinate
  • ethylhexyl palmitate
  • glycerin
  • isomalt
  • sodium hyaluronate
  • squalane
  • tocopherol
  • trihydroxystearin
  • ubiquinone
  • vitis vinifera seed oil
  • +13 more
PROMISES
FULFILLED
100 /100
IRRITANCY
HIGH
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Where to buy?

In stock $89.99
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Price as of 7/31/2021 5:17 GMT. More info
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Formula review

See a mistake?
WIMJ summary

This product might be able to help reduce blemishes and clogged pores because it contains bakuchiol, niacinamide.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
Promise
What does the product description say?
"All in all, it's a recipe for ultra-dewy, radiant, youthful skin."
WIMJ summary

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains bakuchiol, niacinamide.

These ingredients in the product can also be helpful, even though there is less evidence for their effectiveness: ascorbyl glucoside.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
MEDIUM
meets threshold
See a mistake?
Promise
What does the product description say?
"L-VCG (ascorbyl Glucoside) or vitamin C 2% also significantly reduces the visibility of fine lines and wrinkles by increasing collagen synthesis, reduces pigmentation and helps to prevent photoaging ."
WIMJ summary

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: bakuchiol, niacinamide

The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually can help even out the skin tone: ascorbyl glucoside.

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
MEDIUM
meets threshold
See a mistake?
Promise
What does the product description say?
"Lightweight yet intensely hydrating, this age-defying serum also features ultra-filling spheres that lend the blend a lifting and firming action, ultimately diminishing the look of any fine lines."
WIMJ summary

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, isomalt.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: squalane, carthamus tinctorius seed oil.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: niacinamide

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary

This product contains antioxidants (bakuchiol, ubiquinone) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

The following ingredients - ascorbyl glucoside also can have an antioxidant effect, but there is less evidence to confirm their effectiveness in skin.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
MEDIUM
meets threshold

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture
4.9% - 6%
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
4.3% - 5.3%
A great emollient that can also have anti-oxidant properties
3.2% - 3.9%
An emollient that helps soften the skin and create a nice product texture
2.5% - 3%
Helps to soften the upper layer of the skin and creates a nice product finish on the skin
2.1% - 2.5%
A vitamin C derivative that is more stable but less potent than pure form of vitamin C. Has a potential to boost collagen production, nutralise free radicals and reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products
1.7% - 2.1%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
1.5% - 1.9%
Helps attract water to the upper layer of the skin
1.2% - 1.4%
Helps oil and water mix together
1% - 1.2%
A plant extract that is, though different in chemical structure, acts similar to retinoids. First studies show that it can help reduce fine lines and wrinkles, improve skin tone, reduce clogged pores and blemishes, and reduce inflammation. There is no conclusive evidence that bakuchiol is as effective as retinol however. The study that directly compared retinol with bakuchiol used bakuchiol applied twice daily compared to once per day for the retinol. According to this study, bakuchiol is less irritating than retinol. Bakuchiol is extracted from seeds of Babchi plant. Other parts of the plant contain coumarins that could cause allergic and irritant reactions. These compounds should be removed in the extraction process when bakuchiol is produced, but it is a good idea to be cautious and stay away from products that include the Babchi plant extracts other than purified bakuchiol to avoid irritation
0.75% - 1.1%
Used to create a thicker product consistency
0.65% - 1%
An emollient that helps soften the skin and might help calm down inflammation
0.6% - 0.95%
Helps oil and water mix together
0.55% - 0.85%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.5% - 0.8%
A preservative. It helps prevent bacterial growth in cosmetic products
0.55% - 0.8%
Used to create a thicker product consistency
0.5% - 0.75%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
0.5% - 0.75%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.4% - 0.6%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
0.4% - 0.6%
Used mostly for creating emulsions - helping oil and water mix together. Helps soften the upper layer of the skin
0.45% - 0.7%
Used to adjust the product's pH
0.4% - 0.6%
Helps soften the upper layer of the skin
0.35% - 0.65%
0.35% - 0.65%
0.4% - 0.65%
Helps soften the upper layer of the skin and improve the product texture
0.3% - 0.6%
An aromatic blend of unspecified and possibly irritating ingredients
0.3% - 0.55%
An alpha-hydroxy acid (AHA), but is mostly used to stabilize product formulations in cosmetics
0.3% - 0.6%
A fragrance. Can be irritating
0.25% - 0.5%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.25% - 0.45%
A preservative
0.2% - 0.4%
A fragrance. Can be irritating
0.2% - 0.35%
A fragrance. Can be irritating
0.15% - 0.3%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.15% - 0.3%
Coenzyme Q10. It helps neutralize free radicals in skin, improves skin hydration and might be helpful agains fine lines and wrinkles. It can be an allergen
0.15% - 0.3%
0.1% - 0.2%
Might be helpful in attracting water to the upper layer of the skin. Is claimed by the manufacturer to have other skin benefits but any evidence is lacking. Can be irritating
0.15% - 0.25%
Can work as an exfoliant but is typically used to adjust the product pH
0.05% - 0.1%

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