What's In My Jar
Emma Hardie Midas Touch Super Serum
Emma Hardie

Emma Hardie Midas Touch Super Serum

Efficacy100/100IrritancyHigh
See all ingredients

Works for

Anti-aging
Niacinamide, Ascorbyl glucoside + 4 more
Works well
What the product description says
“The formula has been rigorously tested and clinically proven to minimise the appearance of wrinkles and increase skin hydration in just 4 weeks.”
Source: Lookfantastic

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains bakuchiol, niacinamide.

These ingredients in the product can also be helpful, even though there is less evidence for their effectiveness: ascorbyl glucoside.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

NiacinamideKey activeEffect: HighIs proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production~4.9–6%
Ascorbyl glucosideKey activeEffect: MediumA vitamin C derivative that is more stable but less potent than pure form of vitamin C. Has a potential to boost collagen production, nutralise free radicals and reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products~1.7–2.1%
BakuchiolKey activeEffect: HighA plant extract that is, though different in chemical structure, acts similar to retinoids. First studies show that it can help reduce fine lines and wrinkles, improve skin tone, reduce clogged pores and blemishes, and reduce inflammation. There is no conclusive evidence that bakuchiol is as effective as retinol however. The study that directly compared retinol with bakuchiol used bakuchiol applied twice daily compared to once per day for the retinol. According to this study, bakuchiol is less irritating than retinol. Bakuchiol is extracted from seeds of Babchi plant. Other parts of the plant contain coumarins that could cause allergic and irritant reactions. These compounds should be removed in the extraction process when bakuchiol is produced, but it is a good idea to be cautious and stay away from products that include the Babchi plant extracts other than purified bakuchiol to avoid irritation~0.75–1.1%
UbiquinoneEffect: LowCoenzyme Q10. It helps neutralize free radicals in skin, improves skin hydration and might be helpful agains fine lines and wrinkles. It can be an allergen~0.15–0.3%
Butyrospermum parkii butterEffect: Low, below effective doseA great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals~0.5–0.75%
TocopherolEffect: Low, below effective dosePure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.5–0.8%
Moisturizing
Niacinamide, Squalane + 15 more
Works well
What the product description says
“The formula has been rigorously tested and clinically proven to minimise the appearance of wrinkles and increase skin hydration in just 4 weeks.”
Source: Lookfantastic

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, isomalt.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: squalane, carthamus tinctorius seed oil.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: niacinamide

NiacinamideHeroEffect: HighIs proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production~4.9–6%
SqualaneKey active· Emollient, OcclusiveEffect: HighAn oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.~4.3–5.3%
Vitis vinifera seed oilKey active· EmollientEffect: HighA great emollient that can also have anti-oxidant properties~3.2–3.9%
Ethylhexyl palmitateKey active· EmollientEffect: MediumAn emollient that helps soften the skin and create a nice product texture~2.5–3%
Diheptyl succinateKey active· EmollientEffect: MediumHelps to soften the upper layer of the skin and creates a nice product finish on the skin~2.1–2.5%
GlycerinKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant~1.5–1.9%
IsomaltKey active· HumectantEffect: HighHelps attract water to the upper layer of the skin~1.2–1.4%
Carthamus tinctorius seed oilKey active· EmollientEffect: HighAn emollient that helps soften the skin and might help calm down inflammation~0.6–0.95%
Capryloyl glycerin/sebacic acid copolymerKey activeEffect: MediumHelps soften the upper layer of the skin~0.35–0.65%
TrihydroxystearinKey activeEffect: MediumHelps soften the upper layer of the skin and improve the product texture~0.3–0.6%
Sodium hyaluronateKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin~0.15–0.3%
UbiquinoneKey activeEffect: HighCoenzyme Q10. It helps neutralize free radicals in skin, improves skin hydration and might be helpful agains fine lines and wrinkles. It can be an allergen~0.15–0.3%
Aloe barbadensis leaf juice powderEffect: LowTraditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin~0.4–0.6%
Phytol· EmollientEffect: LowMight be helpful in attracting water to the upper layer of the skin. Is claimed by the manufacturer to have other skin benefits but any evidence is lacking. Can be irritating~0.15–0.25%
TocopherolEffect: Low, below effective dosePure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.5–0.8%
LecithinEffect: Low, below effective doseUsed mostly for creating emulsions - helping oil and water mix together. Helps soften the upper layer of the skin~0.45–0.7%
Butyrospermum parkii butterUnder-dosedA great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals~0.5–0.75%
Evens skin tone
Side benefit the brand mentions · Niacinamide, Ascorbyl glucoside + 1 more
Works well
What the product description says
“Niacinamide boosts hydration and moisturises the skin as well as visibly increasing skin brightness and luminosity whilst reducing pigmentation .”
Source: Feelunique

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: bakuchiol, niacinamide

The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually can help even out the skin tone: ascorbyl glucoside.

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

NiacinamideKey activeEffect: HighIs proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production~4.9–6%
Ascorbyl glucosideKey activeEffect: MediumA vitamin C derivative that is more stable but less potent than pure form of vitamin C. Has a potential to boost collagen production, nutralise free radicals and reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products~1.7–2.1%
BakuchiolKey activeEffect: HighA plant extract that is, though different in chemical structure, acts similar to retinoids. First studies show that it can help reduce fine lines and wrinkles, improve skin tone, reduce clogged pores and blemishes, and reduce inflammation. There is no conclusive evidence that bakuchiol is as effective as retinol however. The study that directly compared retinol with bakuchiol used bakuchiol applied twice daily compared to once per day for the retinol. According to this study, bakuchiol is less irritating than retinol. Bakuchiol is extracted from seeds of Babchi plant. Other parts of the plant contain coumarins that could cause allergic and irritant reactions. These compounds should be removed in the extraction process when bakuchiol is produced, but it is a good idea to be cautious and stay away from products that include the Babchi plant extracts other than purified bakuchiol to avoid irritation~0.75–1.1%
Anti-blemish
Side benefit · Niacinamide, Bakuchiol
Works well

This product can help reduce breakouts and clogged pores because it contains the following ingredient: niacinamide. This ingredient is used for treating acne and can have a noticeable effect.

In addition, this product contains bakuchiol. It can help in reducing blemishes, even though it is less effective.

NiacinamideHeroEffect: HighIs proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production~4.9–6%
BakuchiolKey activeEffect: HighA plant extract that is, though different in chemical structure, acts similar to retinoids. First studies show that it can help reduce fine lines and wrinkles, improve skin tone, reduce clogged pores and blemishes, and reduce inflammation. There is no conclusive evidence that bakuchiol is as effective as retinol however. The study that directly compared retinol with bakuchiol used bakuchiol applied twice daily compared to once per day for the retinol. According to this study, bakuchiol is less irritating than retinol. Bakuchiol is extracted from seeds of Babchi plant. Other parts of the plant contain coumarins that could cause allergic and irritant reactions. These compounds should be removed in the extraction process when bakuchiol is produced, but it is a good idea to be cautious and stay away from products that include the Babchi plant extracts other than purified bakuchiol to avoid irritation~0.75–1.1%
Anti-oxidation
Side benefit · Ascorbyl glucoside, Bakuchiol + 5 more
Works well

This product contains antioxidants (bakuchiol, ubiquinone) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

The following ingredients - ascorbyl glucoside also can have an antioxidant effect, but there is less evidence to confirm their effectiveness in skin.

Ascorbyl glucosideKey activeEffect: MediumA vitamin C derivative that is more stable but less potent than pure form of vitamin C. Has a potential to boost collagen production, nutralise free radicals and reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products~1.7–2.1%
BakuchiolKey activeEffect: HighA plant extract that is, though different in chemical structure, acts similar to retinoids. First studies show that it can help reduce fine lines and wrinkles, improve skin tone, reduce clogged pores and blemishes, and reduce inflammation. There is no conclusive evidence that bakuchiol is as effective as retinol however. The study that directly compared retinol with bakuchiol used bakuchiol applied twice daily compared to once per day for the retinol. According to this study, bakuchiol is less irritating than retinol. Bakuchiol is extracted from seeds of Babchi plant. Other parts of the plant contain coumarins that could cause allergic and irritant reactions. These compounds should be removed in the extraction process when bakuchiol is produced, but it is a good idea to be cautious and stay away from products that include the Babchi plant extracts other than purified bakuchiol to avoid irritation~0.75–1.1%
UbiquinoneKey activeEffect: HighCoenzyme Q10. It helps neutralize free radicals in skin, improves skin hydration and might be helpful agains fine lines and wrinkles. It can be an allergen~0.15–0.3%
Vitis vinifera seed oilEffect: LowA great emollient that can also have anti-oxidant properties~3.2–3.9%
Carthamus tinctorius seed oilEffect: LowAn emollient that helps soften the skin and might help calm down inflammation~0.6–0.95%
Butyrospermum parkii butterEffect: Low, below effective doseA great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals~0.5–0.75%
TocopherolUnder-dosedPure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.5–0.8%

Can it cause trouble?

Irritancy
5 strong irritants: Parfum, Geraniol + 3 more — patch-test recommended
High risk
We flagged 15 ingredients with irritancy potential. Severity depends on your sensitivity threshold; the table lists the worst offenders first.
IngredientFunctionIrritationEst. amount
Benzyl alcoholA preservative. Can be used to mask unpleasant smell. Can be irritatingHigh~0.4–0.6%est.
ParfumAn aromatic blend of unspecified and possibly irritating ingredientsHigh~0.3–0.55%est.
GeraniolA fragrance. Can be irritatingHigh~0.25–0.5%est.
LimoneneA common frangrance that can easily irritate skin, especially if exposed to air, light or heatHigh~0.25–0.45%est.
CitronellolA fragrance. Can be irritatingHigh~0.2–0.35%est.
LinaloolA fragrance. Can be irritatingHigh~0.15–0.3%est.
PhytolMight be helpful in attracting water to the upper layer of the skin. Is claimed by the manufacturer to have other skin benefits but any evidence is lacking. Can be irritatingHigh~0.15–0.25%est.
Vitis vinifera seed oilA great emollient that can also have anti-oxidant propertiesMedium~3.2–3.9%est.
Ascorbyl glucosideA vitamin C derivative that is more stable but less potent than pure form of vitamin C. Has a potential to boost collagen production, nutralise free radicals and reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in productsMedium~1.7–2.1%est.
BakuchiolA plant extract that is, though different in chemical structure, acts similar to retinoids. First studies show that it can help reduce fine lines and wrinkles, improve skin tone, reduce clogged pores and blemishes, and reduce inflammation. There is no conclusive evidence that bakuchiol is as effective as retinol however. The study that directly compared retinol with bakuchiol used bakuchiol applied twice daily compared to once per day for the retinol. According to this study, bakuchiol is less irritating than retinol. Bakuchiol is extracted from seeds of Babchi plant. Other parts of the plant contain coumarins that could cause allergic and irritant reactions. These compounds should be removed in the extraction process when bakuchiol is produced, but it is a good idea to be cautious and stay away from products that include the Babchi plant extracts other than purified bakuchiol to avoid irritationMedium~0.75–1.1%est.
Sodium acrylates copolymerUsed to create a thicker product consistencyMedium~0.65–1%est.
Aloe barbadensis leaf juice powderTraditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skinMedium~0.4–0.6%est.
Phytic acidAn alpha-hydroxy acid (AHA), but is mostly used to stabilize product formulations in cosmeticsMedium~0.3–0.6%est.
Dehydroacetic acidA preservativeMedium~0.2–0.4%est.
Citric acidCan work as an exfoliant but is typically used to adjust the product pHMedium~0.05–0.1%est.
Comedogenic
2 ingredients rated 2 or more on the 0–5 pore-clogging scale
2 flagged
These ingredients have a comedogenic rating of 2 or more on a 0–5 scale; the table shows each one's rating. In leave-on products they can clog pores in acne-prone skin.
IngredientFunctionRatingEst. amount
Ethylhexyl palmitateAn emollient that helps soften the skin and create a nice product texture3/5~2.5–3%est.
Butyrospermum parkii butterA great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals3/5~0.5–0.75%est.
Alternatives
Cheaper, or higher on efficacy
Niacinamide + Allantoin serum
skinmade Niacinamide + Allantoin serum
Cheaper87% match
$18.30
White Tea Phyto-Retinol Elixir
Ere Perez White Tea Phyto-Retinol Elixir
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$42.07
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Ingredients

Filter by role to see what each ingredient is doing.

Water~45–55%
Formula
Irritation risk
Low

Plain old water

More about Water
Niacinamide~4.9–6%
Hero · Moisturizing, Anti-blemish
Irritation risk
Low
Works for
Evens skin toneAnti-blemishMoisturizingAnti-agingReduces irritationAnti-inflammatoryReduces rednessAntibacterial

Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production

More about Niacinamide
Squalane~4.3–5.3%
Key active
Irritation risk
Low
Works for
Moisturizing

An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.

More about Squalane
Vitis vinifera seed oil~3.2–3.9%
Key activeIrritant · medium
Irritation risk
Medium
Works for
MoisturizingAnti-oxidation

A great emollient that can also have anti-oxidant properties

More about Vitis vinifera seed oil
Ethylhexyl palmitate~2.5–3%
Key activeComedogenic 3/5
Irritation risk
Low
Comedogenicity
3/5
Works for
Moisturizing

An emollient that helps soften the skin and create a nice product texture

More about Ethylhexyl palmitate
Diheptyl succinate~2.1–2.5%
Key active
Irritation risk
Low
Works for
Moisturizing

Helps to soften the upper layer of the skin and creates a nice product finish on the skin

More about Diheptyl succinate
Ascorbyl glucoside~1.7–2.1%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Evens skin toneAnti-agingAnti-oxidation

A vitamin C derivative that is more stable but less potent than pure form of vitamin C. Has a potential to boost collagen production, nutralise free radicals and reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products

More about Ascorbyl glucoside
Glycerin~1.5–1.9%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin
Isomalt~1.2–1.4%
Key active
Irritation risk
Low
Works for
Moisturizing

Helps attract water to the upper layer of the skin

More about Isomalt
Cetearyl olivate~1–1.2%
Formula
Irritation risk
Low
Works for
Cleansing

Helps oil and water mix together

More about Cetearyl olivate
Bakuchiol~0.75–1.1%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Anti-oxidationAnti-inflammatoryAnti-blemishAnti-agingEvens skin tone

A plant extract that is, though different in chemical structure, acts similar to retinoids. First studies show that it can help reduce fine lines and wrinkles, improve skin tone, reduce clogged pores and blemishes, and reduce inflammation. There is no conclusive evidence that bakuchiol is as effective as retinol however. The study that directly compared retinol with bakuchiol used bakuchiol applied twice daily compared to once per day for the retinol. According to this study, bakuchiol is less irritating than retinol. Bakuchiol is extracted from seeds of Babchi plant. Other parts of the plant contain coumarins that could cause allergic and irritant reactions. These compounds should be removed in the extraction process when bakuchiol is produced, but it is a good idea to be cautious and stay away from products that include the Babchi plant extracts other than purified bakuchiol to avoid irritation

More about Bakuchiol
Sodium acrylates copolymer~0.65–1%
Irritant · medium
Irritation risk
Medium

Used to create a thicker product consistency

More about Sodium acrylates copolymer
Carthamus tinctorius seed oil~0.6–0.95%
Key active
Irritation risk
Low
Works for
MoisturizingAnti-oxidation

An emollient that helps soften the skin and might help calm down inflammation

More about Carthamus tinctorius seed oil
Sorbitan olivate~0.55–0.85%
Formula
Irritation risk
Low
Works for
Cleansing

Helps oil and water mix together

More about Sorbitan olivate
Tocopherol~0.5–0.8%
Under-dosed
Irritation risk
Low
Works for
Anti-oxidationAnti-inflammatoryMoisturizingAnti-aging

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

More about Tocopherol
Phenoxyethanol~0.55–0.8%
Formula
Irritation risk
Low

A preservative. It helps prevent bacterial growth in cosmetic products

More about Phenoxyethanol
Xanthan gum~0.5–0.75%
Formula
Irritation risk
Low
Works for
Cleansing

Used to create a thicker product consistency

More about Xanthan gum
Butyrospermum parkii butter~0.5–0.75%
Under-dosedComedogenic 3/5
Irritation risk
Low
Comedogenicity
3/5
Works for
MoisturizingAnti-oxidationAnti-aging

A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals

More about Butyrospermum parkii butter
Benzyl alcohol~0.4–0.6%
Irritant · high
Irritation risk
High

A preservative. Can be used to mask unpleasant smell. Can be irritating

More about Benzyl alcohol
Aloe barbadensis leaf juice powder~0.4–0.6%
Irritant · medium
Irritation risk
Medium
Works for
Moisturizing

Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin

More about Aloe barbadensis leaf juice powder
Lecithin~0.45–0.7%
Formula
Irritation risk
Low
Works for
CleansingMoisturizing

Used mostly for creating emulsions - helping oil and water mix together. Helps soften the upper layer of the skin

More about Lecithin
Sodium hydroxide~0.4–0.6%
Formula
Irritation risk
Low

Used to adjust the product's pH

More about Sodium hydroxide
Capryloyl glycerin/sebacic acid copolymer~0.35–0.65%
Key active
Irritation risk
Low
Works for
Moisturizing

Helps soften the upper layer of the skin

More about Capryloyl glycerin/sebacic acid copolymer
Spilanthes acmella flower/leaf/stem extract~0.35–0.65%
Formula
Irritation risk
Low
More about Spilanthes acmella flower/leaf/stem extract
Astragalus membranaceus root extract~0.4–0.65%
Formula
Irritation risk
Low
More about Astragalus membranaceus root extract
Trihydroxystearin~0.3–0.6%
Key active
Irritation risk
Low
Works for
Moisturizing

Helps soften the upper layer of the skin and improve the product texture

More about Trihydroxystearin
Parfum~0.3–0.55%
Irritant · high
Irritation risk
High

An aromatic blend of unspecified and possibly irritating ingredients

More about Parfum
Phytic acid~0.3–0.6%
Irritant · medium
Irritation risk
Medium

An alpha-hydroxy acid (AHA), but is mostly used to stabilize product formulations in cosmetics

More about Phytic acid
Geraniol~0.25–0.5%
Irritant · high
Irritation risk
High

A fragrance. Can be irritating

More about Geraniol
Limonene~0.25–0.45%
Irritant · high
Irritation risk
High

A common frangrance that can easily irritate skin, especially if exposed to air, light or heat

More about Limonene
Dehydroacetic acid~0.2–0.4%
Irritant · medium
Irritation risk
Medium

A preservative

More about Dehydroacetic acid
Citronellol~0.2–0.35%
Irritant · high
Irritation risk
High

A fragrance. Can be irritating

More about Citronellol
Linalool~0.15–0.3%
Irritant · high
Irritation risk
High

A fragrance. Can be irritating

More about Linalool
Sodium hyaluronate~0.15–0.3%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Attracts water into the upper layer of the skin

More about Sodium hyaluronate
Ubiquinone~0.15–0.3%
Key active
Irritation risk
Low
Works for
MoisturizingAnti-oxidationAnti-aging

Coenzyme Q10. It helps neutralize free radicals in skin, improves skin hydration and might be helpful agains fine lines and wrinkles. It can be an allergen

More about Ubiquinone
Glucomannan~0.1–0.2%
Formula
Irritation risk
Low
More about Glucomannan
Phytol~0.15–0.25%
Irritant · high
Irritation risk
High
Works for
Moisturizing

Might be helpful in attracting water to the upper layer of the skin. Is claimed by the manufacturer to have other skin benefits but any evidence is lacking. Can be irritating

More about Phytol
Citric acid~0.05–0.1%
Irritant · medium
Irritation risk
Medium

Can work as an exfoliant but is typically used to adjust the product pH

More about Citric acid
Ingredient list view

Water, Niacinamide, Squalane, Vitis vinifera seed oil, Ethylhexyl palmitate, Diheptyl succinate, Ascorbyl glucoside, Glycerin, Isomalt, Cetearyl olivate, Bakuchiol, Sodium acrylates copolymer, Carthamus tinctorius seed oil, Sorbitan olivate, Tocopherol, Phenoxyethanol, Xanthan gum, Butyrospermum parkii butter, Benzyl alcohol, Aloe barbadensis leaf juice powder, Lecithin, Sodium hydroxide, Capryloyl glycerin/sebacic acid copolymer, Spilanthes acmella flower/leaf/stem extract, Astragalus membranaceus root extract, Trihydroxystearin, Parfum, Phytic acid, Geraniol, Limonene, Dehydroacetic acid, Citronellol, Linalool, Sodium hyaluronate, Ubiquinone, Glucomannan, Phytol, Citric acid

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Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
Emma HardieMidas Touch Super SerumYOUR PRODUCTFormula 10.0.6Mega Serum Vitamin E Restoring Face SerumskinmadeNiacinamide + Allantoin serumDr.GR.E.D Blemish Bakuchiol Pore-Jet Serum
Match—88%87%87%
Price≈ $85.97—$18.30≈ −$67.67$26.47≈ −$59.50
Shared key ingredients—5 of 126 of 126 of 12
Key difference—Isosorbide DicaprylateAcetyl GlucosamineAdenosine
Irritancy High Low Medium Medium
Drying alcohol————
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Sources cited in this review

Every concentration estimate and effectiveness label is anchored to one of these 18 studies and safety reviews.

  1. 1
    Niacinamide - mechanisms of action and its topical use in dermatologyncbi.nlm.nih.gov
  2. 2
    Gehring, W. (2004). Nicotinic acid/niacinamide and the skin. Journal of Cosmetic Dermatology, 3(2), 88–93. doi:10.1111/j.1473-2130.2004.00115.x ncbi.nlm.nih.gov
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Emma Hardie Midas Touch Super Serum
Emma HardieMidas Touch Super Serum
Buy at SpaceNK US≈ $85.97$100.10as of 11/11 00:07 GMT

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Buy at SpaceNK US≈ $85.97$100.10as of 11/11 00:07 GMT

As an Amazon Associate, WIMJ earns from qualifying purchases.