The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, aloe barbadensis leaf juice.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: beeswax, cera alba.

helianthus annuus seed oil 5.1% - 7.7%

Irritation risk:

Concentration: Effectiveness: HIGH

A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function

beeswax 0.6% - 1.35%

Irritation risk:

Concentration: Effectiveness: HIGH

Forms a protective barrier that holds water and keeps dry skin hydrated. Keeps an emulsion from separating into its oil and liquid components, and increases the thickness of a product. Can be an allergen

limnanthes alba seed oil 0.4% - 0.9%

Irritation risk:

Concentration: Effectiveness: HIGH

This oil's cmposition is closest to rapeseed oil. It is a very stable oil and serves as an emoillient

Evens skin tone

What does the product description say?

a potent natural source of Omegas 3, 6, and 9, and Vitamin C, which brightens and restores skin tone.

Source: Bluemercury

Effective ingredients missing or their concentration is too low

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Ingredients & concentrations

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Key Actives

theobroma cacao seed butter 1.3% - 1.9%

Irritation risk: Comedogenicity: High

Works for: Moisturizing, Anti-oxidation, Anti-dandruff

Helps soften the upper layer of the skin and can be helpful in restoring the skin barrier function. Might have some anti-oxidant effect

butyrospermum parkii butter 0.5% - 1.1%

Irritation risk: Comedogenicity: High

Works for: Moisturizing, Anti-aging, Anti-oxidation

A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals

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Potential irritants

parfum 0.45% - 1.1%

Irritation risk:

An aromatic blend of unspecified and possibly irritating ingredients

benzyl salicylate 0.15% - 0.65%

Irritation risk:

A fragrance. Is a likely irritant

Comodogenic ingredients

ethylhexyl palmitate 2.8% - 4.1%

Irritation risk: Comedogenicity: High

Works for: Moisturizing

An emollient that helps soften the skin and create a nice product texture

cocos nucifera oil 2% - 3%

Irritation risk: Comedogenicity: High

Works for: Moisturizing

An emollient. Found to be as effective as a moisturizer for dry skin as mineral oil. Could be comedogenic

All ingredients

aloe barbadensis leaf juice 23% - 34%

Irritation risk:

Works for: Moisturizing, Anti-inflammatory, Reduces irritation, Reduces redness, Antibacterial, Anti-aging, Anti-blemish

Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin

water 12% - 17%

Irritation risk:

Plain old water

helianthus annuus seed oil 5.1% - 7.7%

Irritation risk:

Works for: Moisturizing

A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function

Ingredient list view

Aloe barbadensis leaf juice, Water, Helianthus annuus seed oil, Glyceryl stearate, Ethylhexyl palmitate, Cocos nucifera oil, Glycerin, Theobroma cacao seed butter, Myristyl myristate, Potassium stearate, Cera alba, Beeswax, Parfum, Simmondsia chinensis seed oil, Butyrospermum parkii butter, Phenoxyethanol, Rosa canina seed extract, Macadamia ternifolia seed oil, Limnanthes alba seed oil, Camellia oleifera seed oil, Sodium carbomer, Ethylhexylglycerin, Panthenol, Benzyl salicylate, Limonene, Citronellol, Geraniol, Citral, Alpha-isomethyl ionone, Linalool, Benzyl alcohol, Benzyl benzoate, Isoeugenol

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Price
WIMJ similarity score		56%	57%	56%	56%	56%	56%	56%	56%	55%	55%	54%
Key ingredients	panthenol butyrospermum parkii butter +10 more	Common: panthenol helianthus annuus seed oil +3 more Other: ceramide eop ceramide eos +27 more	Common: panthenol butyrospermum parkii butter +2 more Other: caprylic/capric triglyceride dimethicone +2 more	Common: panthenol beeswax +6 more Other: borago officinalis seed oil hyaluronic acid +5 more	Common: panthenol cocos nucifera oil +4 more Other: niacinamide glycine soja oil +3 more	Common: panthenol helianthus annuus seed oil +3 more Other: ceramide eop ceramide eos +27 more	Common: panthenol butyrospermum parkii butter +3 more Other: argania spinosa kernel oil camellia sinensis leaf extract +3 more	Common: panthenol glycerin +2 more Other: ceramide np cannabis sativa seed oil +8 more	Common: panthenol butyrospermum parkii butter +2 more Other: hydroxypalmitoyl sphinganine caprylic/capric triglyceride +7 more	Common: panthenol cocos nucifera oil +2 more Other: cannabis sativa seed oil hydroxyproline +2 more	Common: panthenol glycerin +2 more Other: anhydroxylitol ceramide np +11 more	Common: panthenol cera alba +3 more Other: retinol tetrahexyldecyl ascorbate +8 more
Irritancy	IRRITANCY HIGH	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY HIGH	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY HIGH	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM
Potential Irritants	isoeugenol Has skin benefit? benzyl benzoate Has skin benefit? +16 more	ethylhexylglycerin Has skin benefit? chlorphenesin Has skin benefit? +18 more	ci 19140 Has skin benefit? punica granatum fruit extract Has skin benefit? +11 more	cananga odorata flower oil Has skin benefit? litsea cubeba fruit oil Has skin benefit? +18 more	benzyl alcohol Has skin benefit? parfum Has skin benefit? +14 more	ethylhexylglycerin Has skin benefit? chlorphenesin Has skin benefit? +18 more	citrus limon peel oil Has skin benefit? litsea cubeba fruit oil Has skin benefit? +7 more	ascorbic acid Has skin benefit? ethylhexylglycerin Has skin benefit? +6 more	tocopheryl acetate Has skin benefit? disodium ethylene dicocamide peg-15 disulfate Has skin benefit? +6 more	parfum Has skin benefit? chamomilla recutita flower extract Has skin benefit? +6 more	chamomilla recutita flower extract Has skin benefit? alcohol Has skin benefit? +6 more	retinol Has skin benefit? chlorphenesin Has skin benefit? +7 more
All ingredients	aloe barbadensis leaf juice Has skin benefit? water Has skin benefit? +31 more	water Has skin benefit? squalane Has skin benefit? +66 more	water Has skin benefit? dimethicone Has skin benefit? +25 more	water Has skin benefit? helianthus annuus seed oil Has skin benefit? +39 more	water Has skin benefit? ethylhexyl palmitate Has skin benefit? +37 more	water Has skin benefit? squalane Has skin benefit? +66 more	aloe barbadensis leaf juice Has skin benefit? water Has skin benefit? +26 more	water Has skin benefit? carthamus tinctorius seed oil Has skin benefit? +31 more	water Has skin benefit? glycerin Has skin benefit? +26 more	water Has skin benefit? glycerin Has skin benefit? +24 more	water Has skin benefit? caprylic/capric triglyceride Has skin benefit? +42 more	water Has skin benefit? cetearyl alcohol Has skin benefit? +31 more

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Ellis Brooklyn Rrose Excellent Body Milk

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Moisturizing

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Evens skin tone

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