Elizabeth Arden Flawless Start Hydrating Serum Primer

Elizabeth Arden Flawless Start Hydrating Serum Primer

Efficacy37/100IrritancyHigh

Works for

Moisturizing
Betaine, Glycerin + 9 more
Works
What the product description says
“Flawless Start Hydrating Serum Primer”
From product name

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": betaine, glycerin.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

BetaineKey active· HumectantEffect: HighHelps attract water to the upper layer of the skin and improves the product texture~3–3.7%
GlycerinKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant~0.5–0.8%
Soluble collagenKey active· HumectantEffect: HighA typically plant-derived compound that is supposed mimic human collagen. Cannot penetrate the skin barrier so is not particularly useful in skincare products beyond attracting water to the upper layer of the skin~0.3–0.55%
Sodium hyaluronateKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin~0.3–0.55%
Isononyl isononanoate· Emollient, OcclusiveEffect: LowForms a protective film on the surface of the skin to prevent moisture loss. Gives a velvety feel to products while reducing tackiness~4.1–5.1%
Pentylene glycol· EmollientEffect: LowUsed to preserve products, dissolve other ingredients and create a nice product texture~2–2.5%
Butylene glycol· HumectantEffect: LowUsed to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin~0.75–1.1%
LecithinEffect: Low, below effective doseUsed mostly for creating emulsions - helping oil and water mix together. Helps soften the upper layer of the skin~0.5–0.75%
TocopherolEffect: Low, below effective dosePure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.3–0.55%
Caprylic/capric triglycerideUnder-dosedA good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin~0.7–1.05%
NiacinamideUnder-dosedIs proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production~0.45–0.65%
Anti-aging
Niacinamide ~0.45–0.65%, below the ~1% it needs
Under-dosed
What the product description says
“Elizabeth Arden, Flawless Start The Hydrating Serum Primer is a deeply hydrating formula that restores smooth skin and a youthful glow.”
Source: Allbeauty

Effective ingredients missing or their concentration is too low.

TocopherolEffect: Low, below effective dosePure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.3–0.55%
NiacinamideUnder-dosedIs proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production~0.45–0.65%

Can it cause trouble?

Irritancy
5 strong irritants: Benzophenone-4, Parfum + 3 more — patch-test recommended
High risk
We flagged 20 ingredients with irritancy potential. Severity depends on your sensitivity threshold; the table lists the worst offenders first.
IngredientFunctionIrritationEst. amount
Alchemilla vulgaris extractA plant extract that has astringent properties. In other words, it might be able to interact with keratin in the uppermost layer of the skin to reduce swelling and create a temporal tightening effect. It can be irritatingHigh~1.4–1.8%est.
Benzophenone-4Sulisobenzone. A UV filter. Is typically used to improve the product stability under exposure to UV light. It is effective against both UVA and UVB rays. It can be used is larger concentrations as a sun protection ingredient for the skin, but can be irritatingHigh~1.4–1.8%est.
ParfumAn aromatic blend of unspecified and possibly irritating ingredientsHigh~0.35–0.6%est.
Rosa hybrid flower extract—High~0.3–0.6%est.
Thymus serpyllum extract—High~0.3–0.55%est.
LinaloolA fragrance. Can be irritatingHigh~0.2–0.4%est.
Ci 19140A yellow dyeHigh~0.05–0.1%est.
MethylpropanediolHelps dissolve other ingredients in a formulationMedium~2.4–2.9%est.
Pentylene glycolUsed to preserve products, dissolve other ingredients and create a nice product textureMedium~2–2.5%est.
Acrylates/c10-30 alkyl acrylate crosspolymerMaintains the texture of skincare products. Allows the product to spread evenly. Helps oil and water mix togetherMedium~1.7–2.1%est.
Caprylic/capric triglycerideA good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerinMedium~0.7–1.05%est.
Citric acidCan work as an exfoliant but is typically used to adjust the product pHMedium~0.5–0.75%est.
Disodium edtaStabilizes the product formulationMedium~0.5–0.75%est.
Sodium citrateHelps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve productsMedium~0.3–0.6%est.
Tocopheryl acetateA more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.Medium~0.3–0.55%est.
ChlorphenesinA preservativeMedium~0.16–0.32%est.
Potassium sorbateA preservativeMedium~0.15–0.25%est.
Sodium metabisulfiteA preservativeMedium~0.1–0.2%est.
Sorbic acidA preservativeMedium~0.1–0.2%est.
Ci 17200A red colorantMedium~0.1–0.15%est.
Comedogenic
Clean of flagged comedogenic ingredients
None flagged

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Ingredients

Filter by role to see what each ingredient is doing.

Water~45–55%
Formula
Irritation risk
Low

Plain old water

More about Water
Propanediol~5.5–6.7%
Formula
Irritation risk
Low

Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin

More about Propanediol
Isononyl isononanoate~4.1–5.1%
Formula
Irritation risk
Low
Works for
Moisturizing

Forms a protective film on the surface of the skin to prevent moisture loss. Gives a velvety feel to products while reducing tackiness

More about Isononyl isononanoate
Betaine~3–3.7%
Key active
Irritation risk
Low
Works for
Moisturizing

Helps attract water to the upper layer of the skin and improves the product texture

More about Betaine
Methylpropanediol~2.4–2.9%
Irritant · medium
Irritation risk
Medium

Helps dissolve other ingredients in a formulation

More about Methylpropanediol
Pentylene glycol~2–2.5%
Irritant · medium
Irritation risk
Medium
Works for
Moisturizing

Used to preserve products, dissolve other ingredients and create a nice product texture

More about Pentylene glycol
Acrylates/c10-30 alkyl acrylate crosspolymer~1.7–2.1%
Irritant · medium
Irritation risk
Medium

Maintains the texture of skincare products. Allows the product to spread evenly. Helps oil and water mix together

More about Acrylates/c10-30 alkyl acrylate crosspolymer
Alchemilla vulgaris extract~1.4–1.8%
Irritant · high
Irritation risk
High
Works for
Anti-oxidation

A plant extract that has astringent properties. In other words, it might be able to interact with keratin in the uppermost layer of the skin to reduce swelling and create a temporal tightening effect. It can be irritating

More about Alchemilla vulgaris extract
Amodimethicone~1.2–1.5%
Formula
Irritation risk
Low

Helps create a silky product texture

More about Amodimethicone
Benzophenone-4~1.4–1.8%
Irritant · high
Irritation risk
High
Works for
Sun protection

Sulisobenzone. A UV filter. Is typically used to improve the product stability under exposure to UV light. It is effective against both UVA and UVB rays. It can be used is larger concentrations as a sun protection ingredient for the skin, but can be irritating

More about Benzophenone-4
Butylene glycol~0.75–1.1%
Formula
Irritation risk
Low
Works for
Moisturizing

Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin

More about Butylene glycol
Caprylic/capric triglyceride~0.7–1.05%
Under-dosedIrritant · medium
Irritation risk
Medium
Works for
Moisturizing

A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin

More about Caprylic/capric triglyceride
Carbomer~0.55–0.85%
Formula
Irritation risk
Low
Works for
Cleansing

Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations

More about Carbomer
Castor oil/ipdi copolymer~0.55–0.85%
Formula
Irritation risk
Low

Helps improve the product texture

More about Castor oil/ipdi copolymer
Citric acid~0.5–0.75%
Irritant · medium
Irritation risk
Medium

Can work as an exfoliant but is typically used to adjust the product pH

More about Citric acid
Disodium edta~0.5–0.75%
Irritant · medium
Irritation risk
Medium

Stabilizes the product formulation

More about Disodium edta
Glycerin~0.5–0.8%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin
Lecithin~0.5–0.75%
Formula
Irritation risk
Low
Works for
CleansingMoisturizing

Used mostly for creating emulsions - helping oil and water mix together. Helps soften the upper layer of the skin

More about Lecithin
Niacinamide~0.45–0.65%
Under-dosed
Irritation risk
Low
Works for
MoisturizingEvens skin toneAnti-blemishAnti-agingReduces irritationReduces rednessAnti-inflammatoryAntibacterial

Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production

More about Niacinamide
Parfum~0.35–0.6%
Irritant · high
Irritation risk
High

An aromatic blend of unspecified and possibly irritating ingredients

More about Parfum
Rosa hybrid flower extract~0.3–0.6%
Irritant · high
Sodium citrate~0.3–0.6%
Irritant · medium
Irritation risk
Medium

Helps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve products

More about Sodium citrate
Sodium hyaluronate~0.3–0.55%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Attracts water into the upper layer of the skin

More about Sodium hyaluronate
Sodium hydroxide~0.3–0.55%
Formula
Irritation risk
Low

Used to adjust the product's pH

More about Sodium hydroxide
Soluble collagen~0.3–0.55%
Key active
Irritation risk
Low
Works for
Moisturizing

A typically plant-derived compound that is supposed mimic human collagen. Cannot penetrate the skin barrier so is not particularly useful in skincare products beyond attracting water to the upper layer of the skin

More about Soluble collagen
Thymus serpyllum extract~0.3–0.55%
Irritant · high
Tocopherol~0.3–0.55%
Formula
Irritation risk
Low
Works for
Anti-oxidationAnti-agingMoisturizingAnti-inflammatory

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

More about Tocopherol
Tocopheryl acetate~0.3–0.55%
Irritant · medium
Irritation risk
Medium
Works for
Anti-oxidation

A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.

More about Tocopheryl acetate
Trisodium edta~0.25–0.5%
Formula
Irritation risk
Low

Helps preserve product formulations

More about Trisodium edta
Ziziphus jujuba fruit extract~0.25–0.45%
Formula
Linalool~0.2–0.4%
Irritant · high
Irritation risk
High

A fragrance. Can be irritating

More about Linalool
Chlorphenesin~0.16–0.32%
Irritant · medium
Irritation risk
Medium

A preservative

More about Chlorphenesin
Phenoxyethanol~0.2–0.35%
Formula
Irritation risk
Low

A preservative. It helps prevent bacterial growth in cosmetic products

More about Phenoxyethanol
Potassium sorbate~0.15–0.25%
Irritant · medium
Irritation risk
Medium

A preservative

More about Potassium sorbate
Sodium benzoate~0.1–0.2%
Formula
Irritation risk
Low

A preservative

More about Sodium benzoate
Sodium metabisulfite~0.1–0.2%
Irritant · medium
Irritation risk
Medium

A preservative

More about Sodium metabisulfite
Sorbic acid~0.1–0.2%
Irritant · medium
Irritation risk
Medium

A preservative

More about Sorbic acid
Ci 17200~0.1–0.15%
Irritant · medium
Irritation risk
Medium

A red colorant

More about Ci 17200
Ci 19140~0.05–0.1%
Irritant · high
Irritation risk
High

A yellow dye

More about Ci 19140
Ingredient list view

Water, Propanediol, Isononyl isononanoate, Betaine, Methylpropanediol, Pentylene glycol, Acrylates/c10-30 alkyl acrylate crosspolymer, Alchemilla vulgaris extract, Amodimethicone, Benzophenone-4, Butylene glycol, Caprylic/capric triglyceride, Carbomer, Castor oil/ipdi copolymer, Citric acid, Disodium edta, Glycerin, Lecithin, Niacinamide, Parfum, Rosa hybrid flower extract, Sodium citrate, Sodium hyaluronate, Sodium hydroxide, Soluble collagen, Thymus serpyllum extract, Tocopherol, Tocopheryl acetate, Trisodium edta, Ziziphus jujuba fruit extract, Linalool, Chlorphenesin, Phenoxyethanol, Potassium sorbate, Sodium benzoate, Sodium metabisulfite, Sorbic acid, Ci 17200, Ci 19140

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Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
Elizabeth ArdenFlawless Start Hydrating Serum PrimerYOUR PRODUCTilsoER Firming SerumBloomeffectsTulip Dew DropsNUXESuper Serum [10] + Gua Sha Free
Match—94%94%94%
Price—$24.13$55.00—
Shared key ingredients—7 of 84 of 85 of 8
Key difference—RetinolAscorbyl GlucosideAlcaligenes Polysaccharides
Irritancy High Medium Medium Medium
Drying alcohol—— Contains drying alcohol —
View product Shop Shop Shop

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Product summary

"Elizabeth Arden - Flawless Start Hydrating Serum Primer" could be helpful for: Moisturizing, but its actives are not the most effective or are not well-studied.

Ingredient callouts

  • Humectants (soluble collagen 0.30% - 0.55%, sodium hyaluronate 0.30% - 0.55%, glycerin 0.50% - 0.80% and betaine 3.00% - 3.70%). These ingredients help attract water to the upper layer of the skin and improve the skin hydration.

Price

The product retails from 24.25£ up to 705.00£ in the United Kingdom, for 50.00CA$ in Canada and for 43.00$ in the United States.

For a detailed price comparison: click here.

Elizabeth Arden Flawless Start Hydrating Serum Primer
Elizabeth ArdenFlawless Start Hydrating Serum Primer

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As an Amazon Associate, WIMJ earns from qualifying purchases.