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Can the product deliver on its promises?

See a mistake?
WIMJ summary for evens skin tone

Effective ingredients missing or their concentration is too low

Ingredient Effectiveness Concentration Irritancy
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"This youth and beauty booster contains Kakadu Plum, which contains the world’s highest levels of Vitamin C and works to visibly brighten along with Hyaluronic acid which provides a burst of hydration to prevent water loss and enhance the appearance of skin radiance and plumpness."
WIMJ summary for moisturizing

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin, hyaluronic acid.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (malpighia punicifolia fruit extract) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
LOW
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Evens skin tone
Anti-oxidation
Total Promises Fulfilled score: 37/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.1% - 6.1%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. Naturally present in skin. Typically has large molecule size unless advertised otherwise on the product label. Helps support skin's barrier function and may help to reduce inflammation
3.5% - 5.3%
An emollient that can also help water and oil mix together, as well as prevent bacteria growth in products
2.5% - 3.7%
2.1% - 3.1%
1.6% - 2.3%
A preservative
1.2% - 1.8%
Used as a fragrance
1.1% - 1.6%
An essentil oil from orange peel. Potential allergen and can be irritating
0.6% - 1.35%
A fruit extract that might help neutralize free radicals. The concentrations typically used in cosmetics are too small to have an effect
0.5% - 1.1%
A plant extract that might have some anti-oxidant effect in skin, but evidence is lacking
0.4% - 0.95%
0.2% - 0.7%
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
0.15% - 0.5%
Helps attract water to the upper layer of the skin, calm down inflammation and irritation, restore the barrier function and support wound healing. It can be helpful in reducing fine lines and wrinkles
0.1% - 0.35%
Helps preserve products and creates a nice product texture
0.1% - 0.35%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.05% - 0.15%

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