The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: cocos nucifera oil, helianthus annuus seed oil.

cocos nucifera oil 3.8% - 5.6%

Irritation risk: Comedogenicity: High

Concentration: Effectiveness: HIGH

An emollient. Found to be as effective as a moisturizer for dry skin as mineral oil. Could be comedogenic

glycerin 2.2% - 3.2%

Irritation risk:

Concentration: Effectiveness: HIGH

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

helianthus annuus seed oil 5.1% - 7.6%

Irritation risk:

Concentration: Effectiveness: HIGH

A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function

Anti-aging

What does the product description say?

Formulated to assist in reducing eye puffiness, smoothing delicate eye skin and rejuvenating the overall eye area, our natural eye cream leaves the eyes feeling brighter, radiant and youthful.

Source: Edible Beauty Australia

Effective ingredients missing or their concentration is too low.

tocopherol 0.15% - 0.55%

Irritation risk:

Concentration: Insufficient!

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

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Key Actives

helianthus annuus seed oil 5.1% - 7.6%

Irritation risk:

Works for: Moisturizing

A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function

cocos nucifera oil 3.8% - 5.6%

Irritation risk: Comedogenicity: High

Works for: Moisturizing

An emollient. Found to be as effective as a moisturizer for dry skin as mineral oil. Could be comedogenic

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Potential irritants

equisetum arvense extract 0.9% - 1.35%

Irritation risk:

A plant extract that might have anti-oxidant properties. Can be irritating

passiflora edulis seed oil 0.9% - 1.35%

Irritation risk:

Works for: Moisturizing

A good emollient helping to soften the skin. Might have some anti-oxidant properties. Adds a fragrance to the product

Comodogenic ingredients

cocos nucifera oil 3.8% - 5.6%

Irritation risk: Comedogenicity: High

Works for: Moisturizing

An emollient. Found to be as effective as a moisturizer for dry skin as mineral oil. Could be comedogenic

All ingredients

water 40% - 60%

Irritation risk:

Plain old water

helianthus annuus seed oil 5.1% - 7.6%

Irritation risk:

Works for: Moisturizing

A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function

cocos nucifera oil 3.8% - 5.6%

Irritation risk: Comedogenicity: High

Works for: Moisturizing

An emollient. Found to be as effective as a moisturizer for dry skin as mineral oil. Could be comedogenic

Ingredient list view

Water, Helianthus annuus seed oil, Cocos nucifera oil, Glyceryl stearate citrate, Glycerin, Stearyl alcohol, Cetyl alcohol, Euphorbia cerifera wax, Equisetum arvense extract, Passiflora edulis seed oil, Sodium levulinate, Glyceryl caprylate, Sodium anisate, Vaccinium corymbosum fruit extract, Alcohol, Xanthan gum, Acacia senegal gum, Tocopherol, Acanthopanax senticosus root extract, Rosa damascena extract, Cucumis sativus seed oil, Gold, Silver, Ci 77400

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WIMJ similarity score		42%	40%	40%	40%	40%	40%	40%	39%	39%	39%
Key ingredients	cocos nucifera oil glycerin +2 more	Common: cocos nucifera oil glycerin +1 more Other: beeswax butyrospermum parkii butter +6 more	Common: cocos nucifera oil glycerin +1 more Other: niacinamide glycolic acid +17 more	Common: cocos nucifera oil glycerin +1 more Other: cannabidiol - derived from extract or tincture or resin of cannabis butyrospermum parkii butter +8 more	Common: cocos nucifera oil glycerin +1 more Other: butyrospermum parkii butter chondrus crispus +8 more	Common: glycerin helianthus annuus seed oil Other: panthenol ceramide np +11 more	Common: glycerin helianthus annuus seed oil Other: panthenol butyrospermum parkii butter +6 more	Common: glycerin helianthus annuus seed oil Other: panthenol astaxanthin +13 more	Common: cocos nucifera oil glycerin +1 more Other: argania spinosa kernel oil carthamus tinctorius seed oil +6 more	Common: glycerin helianthus annuus seed oil Other: madecassoside niacinamide +4 more	Common: helianthus annuus seed oil glycerin Other: palmitoyl tripeptide-1 palmitoyl tetrapeptide-7 +3 more
Irritancy	IRRITANCY HIGH	IRRITANCY LOW	IRRITANCY HIGH	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY HIGH	IRRITANCY MEDIUM	IRRITANCY LOW
Potential Irritants	rosa damascena extract Has skin benefit? acanthopanax senticosus root extract Has skin benefit? +7 more	potassium sorbate Has skin benefit? citric acid Has skin benefit? +8 more	rosa damascena flower oil Has skin benefit? mentha viridis leaf oil Has skin benefit? +34 more	arnica montana flower extract Has skin benefit? cannabidiol - derived from extract or tincture or resin of cannabis Has skin benefit? +9 more	coco-glucoside Has skin benefit? alcohol denat. Has skin benefit? +8 more	alcohol Has skin benefit? panax ginseng root extract Has skin benefit? +13 more	citrus aurantium dulcis flower extract Has skin benefit? panax ginseng root extract Has skin benefit? +9 more	ethylhexylglycerin Has skin benefit? chlorphenesin Has skin benefit? +13 more	chamomilla recutita flower extract Has skin benefit? calendula officinalis flower extract Has skin benefit? +17 more	panax ginseng root extract Has skin benefit? zanthoxylum piperitum fruit extract Has skin benefit? +14 more	disodium edta Has skin benefit? acrylates/c10-30 alkyl acrylate crosspolymer Has skin benefit? +6 more
All ingredients	water Has skin benefit? helianthus annuus seed oil Has skin benefit? +22 more	water Has skin benefit? olea europaea fruit oil Has skin benefit? +23 more	water Has skin benefit? cocos nucifera oil Has skin benefit? +68 more	water Has skin benefit? aloe barbadensis leaf juice Has skin benefit? +28 more	water Has skin benefit? cetyl alcohol Has skin benefit? +31 more	water Has skin benefit? helianthus annuus seed oil Has skin benefit? +44 more	water Has skin benefit? caprylic/capric triglyceride Has skin benefit? +28 more	water Has skin benefit? cetyl alcohol Has skin benefit? +45 more	water Has skin benefit? cetearyl alcohol Has skin benefit? +34 more	water Has skin benefit? glycerin Has skin benefit? +40 more	water Has skin benefit? jojoba esters Has skin benefit? +25 more

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Edible Beauty Gold Rush Eye Cream

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Moisturizing

What does the product description say?

Anti-aging

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