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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Anti-Aging Unscented Facial Cleanser"
From product name
WIMJ summary for cleansing

This product works by removing dirt and oil from the surface of the skin. It uses a combination of mild cleansing agents (carbomer, cetearyl alcohol, cetyl alcohol, glycol distearate, peg-10 soy sterol, peg-2 cocamide, peg-40 castor oil, sodium cetearyl sulfate, stearic acid) and should be able to cleanse the skin gently. Still keep in mind that any cleansing can disrupt the skin barrier, and most people do not need to cleanse their skin more than once per day.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
Promise
What does the product description say?
"Gentle and Moisturizing,Soap-free and non-foaming AHAs gently exfoliate while Vitamins E and B5 nourish your skin."
WIMJ summary for exfoliation

This product does not contain effective exfoliating ingredients. It might be able to deliver physical exfoliation, that is scrub off some of the dead cells on the surface of the skin. We do not recommend physical exfoliation, because it is not uniform (some bits of skin can get exfoliated too much while others not at all). It can also traumatize the skin and aggrevate acne and other skin conditions.

Ingredient Effectiveness Concentration Irritancy
HIGH
does not meet threshold

How honest is this product?

Promise Can it deliver?
Cleansing
Exfoliation
Total Promises Fulfilled score: 50/100.

Potential irritants

IRRITANCY
LOW

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3.8% - 5.6%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
3.7% - 5.5%
Helps oil and water mix together and works as an emollient
2.4% - 3.7%
Helps oil and water mix together and works as a cleansing agent
1.9% - 2.9%
Used to create a nice product consistency
1.6% - 2.4%
Helps water and oil mix together
1.3% - 2%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
1.2% - 1.8%
Used to create a thicker product consistency
1.1% - 1.7%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.55% - 1.35%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
0.45% - 1.05%
Helps soften the upper layer of the skin and create a nice product finish
0.4% - 0.95%
Helps water and oil mix together and works as a cleansing agent
0.35% - 0.85%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
0.35% - 0.85%
Helps oil and water mix together
0.15% - 0.65%
Helps water and oil mix together and works as a cleansing agent
0.3% - 0.75%
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)
0.1% - 0.45%
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
0.1% - 0.3%
Stabilizes the product formulation
0.05% - 0.2%
Used to adjust the pH in formulations
0.05% - 0.2%
Helps preserve products and creates a nice product texture
0.05% - 0.2%
A preservative
0.01% - 0.1%
A preservative. It helps prevent bacterial growth in cosmetic products
0.05% - 0.1%

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Price
WIMJ similarity score
30%
28%
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27%
26%
26%
26%
26%
25%
Key ingredients
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Irritancy
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
Potential Irritants
All ingredients
See all similar products

Questions

Scientific Sources