e.l.f. Cosmetics SuperPurify Clay Facial
Works for
MoisturizingGlycerin, Mannitol + 4 moreWorks
“This purifying, colour-changing clay mask changes from yellow to orange, to help clarify and refine pores, reduce excess oil, and leave your skin feeling moisturised.”
This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin, mannitol.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).
Can it cause trouble?
Irritancy7 flagged ingredientsLow risk
Comedogenic2 ingredients rated 2 or more on the 0–5 pore-clogging scale2 flagged
User reviews
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Ingredients
Filter by role to see what each ingredient is doing.
Glycerin~22–34%
- Irritation risk
- Low
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
More about GlycerinWater~12–18%
Kaolin~4.3–6.5%
- Irritation risk
- Low
A type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color
More about KaolinPropanediol~3–4.5%
- Irritation risk
- Low
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
More about PropanediolSodium cocoyl glycinate~2.4–3.6%
- Irritation risk
- Medium
Helps oil and water mix together
More about Sodium cocoyl glycinateMyristic acid~1.6–2.3%
- Irritation risk
- Medium
- Comedogenicity
- 3/5
Helps oil and water mix together. Could be comedogenic
More about Myristic acidHectorite~1.4–2%
- Irritation risk
- Low
Stearic acid~1.2–1.7%
- Irritation risk
- Low
Helps oil and water mix together and works as an emollient
More about Stearic acidGlyceryl stearate~1–1.5%
- Irritation risk
- Low
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
More about Glyceryl stearateMannitol~0.9–1.35%
- Irritation risk
- Low
Helps to attract water to the upper layer of the skin
More about MannitolTrehalose~0.55–1.3%
- Irritation risk
- Low
A sugar that attracts water to the upper layer of the skin
More about TrehaloseZea mays starch~0.45–1.1%
- Irritation risk
- Medium
- Comedogenicity
- 3/5
Used to thicken the product's consistency
More about Zea mays starchHydrogenated lecithin~0.4–0.95%
- Irritation risk
- Low
Helps to retain moisture by creating a protective barrier on the skin. Rich in fatty acids. Improves product texture and helps with the penetration of other ingredients.
More about Hydrogenated lecithinCharcoal powder~0.55–1.25%
Phenoxyethanol~0.15–0.65%
- Irritation risk
- Low
A preservative. It helps prevent bacterial growth in cosmetic products
More about PhenoxyethanolEthylhexylglycerin~0.15–0.55%
Caprylyl glycol~0.15–0.6%
- Irritation risk
- Medium
Helps preserve products and creates a nice product texture
More about Caprylyl glycolCi 77891~0.1–0.4%
- Irritation risk
- Low
Ci 77491~0.05–0.2%
- Irritation risk
- Low
A red colorant made of iron oxide. Typically is not irritating
More about Ci 77491Ci 19140~0.05–0.2%
Ci 42090~0.05–0.15%
Ingredient list view
Glycerin, Water, Kaolin, Propanediol, Sodium cocoyl glycinate, Myristic acid, Hectorite, Stearic acid, Glyceryl stearate, Mannitol, Trehalose, Zea mays starch, Hydrogenated lecithin, Charcoal powder, Phenoxyethanol, Ethylhexylglycerin, Caprylyl glycol, Ci 77891, Ci 77491, Ci 19140, Ci 42090
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Worth comparing, line by line.
Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.
| e.l.f. CosmeticsSuperPurify Clay FacialYOUR PRODUCT | ROUND LAB1025 Dokdo Mud Pack | Bondi SandsBondi Babe Clay Mask | Kiehl'sRare Earth Deep Pore Cleansing Masque | |
|---|---|---|---|---|
| Match | — | 36% | 36% | 36% |
| Price | — | $13.36 | $9.41 | $34.74 |
| Shared key ingredients | — | 3 of 4 | 3 of 4 | 2 of 4 |
| Key difference | — | Panthenol | Aphanizomenon Flos-Aquae Extract | Avena Sativa Kernel Flour |
| Irritancy | Low | Low | Low | Low |
| Drying alcohol | — | — | — | — |
| View product | Shop | Shop | Shop |
More alternatives: grace & stella energy drink face masksGLAMGLOW Coolsheet Hydrating Mask
Product summary
"e. L. F. Cosmetics - SuperPurify Clay Facial" could be helpful for: Moisturizing, but its actives are not the most effective or are not well-studied.
Ingredient callouts
- Humectants (trehalose 0.55% - 1.30%, mannitol 0.60% - 1.40% and glycerin 22.00% - 34.00%). These ingredients help attract water to the upper layer of the skin and improve the skin hydration.
Sources cited in this review
Every concentration estimate and effectiveness label is anchored to one of these 3 studies and safety reviews.
- 1
- 2
- 3
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