e.l.f. Cosmetics - Glow Up Primer Serum

e.l.f. Cosmetics Glow Up Primer Serum

WORKS FOR
  • Moisturizing
KEY INGREDIENTS
  • glycerin
  • sodium hyaluronate
  • soluble collagen
  • titanium dioxide
  • +1 more
PROMISES
FULFILLED
75 /100
IRRITANCY
MEDIUM
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Formula review

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What does the product description say?
"The lightweight formula feels weightless on the skin and keeps skin nourished and moisturized with Hyaluronic Acid and Goji."
WIMJ summary

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin, sodium hyaluronate.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
TBC
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
TBC
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin
TBC
A typically plant-derived compound that is supposed mimic human collagen. Cannot penetrate the skin barrier so is not particularly useful in skincare products beyond attracting water to the upper layer of the skin
TBC
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
TBC
TBC
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
TBC
Helps create a nice product texture and can help attract water to the upper layer of the skin
TBC
Helps dissolve other ingredients and attract water to the upper layer of the skin
TBC
Helps dissolve other ingredients and create a nice product texture
TBC
Helps water and oil mix together
TBC
Helps oil and water mix together
TBC
Used to create a thicker product consistency
TBC
Helps create a gel-like product texture. Can be used in gentle cleansing formulations
TBC
Helps oil and water mix together
TBC
Stabilizes the product formulation
TBC
Helps adjust pH in products
TBC
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
TBC
Helps preserve products and creates a nice product texture
TBC
A preservative
TBC
A preservative. It helps prevent bacterial growth in cosmetic products
TBC
A mineral that is used to improve the texture of cosmetic products
TBC
An aromatic blend of unspecified and possibly irritating ingredients
TBC
A colorant that can add a pearl-like appearance to the formulation
TBC
TBC
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
TBC
The ingredient is not recognized
TBC
An umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499
TBC
A red colorant made of iron oxide. Typically is not irritating
TBC

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