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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Vitamin C provides an antioxidant boost to promote a youthful glow and an overall brighter complexion."
WIMJ summary for anti-aging

Effective ingredients missing or their concentration is too low.

See a mistake?
Promise
What does the product description say?
"Natural Products 05 Face and Eye Essence"
From product name
WIMJ summary for moisturizing

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Total Promises Fulfilled score: 37/100.

Potential irritants

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
Used to add a nice rose smell to the product. Can be irritating
7.1% - 10.6%
3.8% - 5.7%
2.4% - 3.6%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
2.1% - 3.2%
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
1.5% - 2.3%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
1.3% - 2%
Helps soften the upper layer of the skin
1.1% - 1.7%
The ingredient is not recognized
TBC
An essential oil that is used as a fragrance and can be irritating. It might have some anti-oxidant effect in skin
0.55% - 1.25%
Used as a fragrance
0.45% - 1.1%
Used to adjust pH of the product and can help improve the product's smell
0.4% - 0.9%
A preservative. It helps prevent bacterial growth in cosmetic products
0.15% - 0.65%
A preservative
0.1% - 0.45%
A fragrance. Can be irritating
0.05% - 0.3%
A fragrance. Can be irritating
0.05% - 0.15%
The ingredient is not recognized
TBC

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Questions

Scientific Sources