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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"This professional-strength time-released concentrate can be mixed into your favorite products to enhance their benefits, or used alone to visibly optimize skin’s healthy appearance for a refreshed, youthful, radiant complexion."
WIMJ summary for anti-aging

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains retinol, glycolic acid.

These ingredients in the product can also be helpful, even though there is less evidence for their effectiveness: centella asiatica extract, ferulic acid, resveratrol, tetrapeptide-21.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
MEDIUM
meets threshold
See a mistake?
Promise
What does the product description say?
"Dedicated to boosting your skin's natural luminosity, its blend of antioxidants and exfoliating acids work in synergy to combat dullness and rough texture; Pyruvic Acid counteracts the appearance of dark spots, whilst Quercetin delivers a brightening effect."
WIMJ summary for evens skin tone

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: retinol.

In addition, this product contains ellagic acid, glycolic acid, mandelic acid. This ingredient (ingredients) might help reduce hyperpigmentation, but the effect, if any, is likely to be small.

The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually can help even out the skin tone: ferulic acid, resveratrol.

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
Promise
What does the product description say?
"The lightweight fluid melts effortlessly into skin, performing gentle exfoliation to reveal a smoother, brighter, more refined looking complexion without irritation."
WIMJ summary for exfoliation

This product can help exfoliate the skin. In other words, it helps break down the bonds between dead cells on the surface of the skin and speed up the skin turnover. Skin often appears softer and brighter after exfoliation, but overdoing it can result in disrupted skin barrier. The following ingredient is doing the exfoliating job in this product: glycolic acid, mandelic acid, retinol.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-blemish

This product can help reduce breakouts and clogged pores because it contains the following ingredient: retinol. This ingredient is used for treating acne and can have a noticeable effect.

The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually works: glycolic acid, linoleic acid, mandelic acid, zinc pca

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
meets threshold
MEDIUM
meets threshold
See a mistake?
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: copper pca, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, hydrolyzed collagen.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: ceramide 2, linoleic acid, tetrapeptide-21, urea

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (ferulic acid, resveratrol, retinol) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

The following ingredients - centella asiatica extract, tartaric acid also can have an antioxidant effect, but there is less evidence to confirm their effectiveness in skin.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Anti-aging
Exfoliation
Evens skin tone
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
44% - 54%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.3% - 5.3%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
4.2% - 5.2%
Used to improve product texture and help oil and water mix together
3.1% - 3.8%
A typically plant-derived compound that is supposed mimic human collagen. Cannot penetrate the skin barrier so is not particularly useful in skincare products beyond attracting water to the upper layer of the skin
2.4% - 2.9%
A plant extract that has been shown to be able to reduce inflammation in skin, support restoration of skin barrier function, as well as support collagen production. Contains active compounds called centelloids: asiaticoside, madecasosside, asiatic acid and madecassic acid. Might be helpful in preventing stretch marks. It can be itself be irritating though.
1.8% - 2.2%
1.5% - 1.9%
1.4% - 1.7%
An AHA (alpha-hydroxy acid). It oxidizes quickly which makes it less effective in skincare formulations. It can support skin's barrier and moisture levels
1.2% - 1.4%
An excellent emollient. Helps soften the skin, restore its barrier function, and can help to calm down inflammation. It can be helpful to prevent blemishes and clogged pores
1% - 1.3%
An active component of chamomile plant that historically has been used to calm down irritated skin. A recent study shows that bisabolol indeed can have some anti-inflammatory effect on skin, even though conclusive data is lacking. Bisabolol has a sweet floral scent and can be added to products for its aromatic properties
0.6% - 0.9%
Helps neutralize free radicals in skin and might help reduce fine lines and wrinkles, as well as even out the skin tone
0.55% - 0.85%
Might be somewhat helpful in reducing hyperpigmentation and neutralizing free radicals but its typical concentration in a product is too low for having an effect
0.5% - 0.75%
A plant extract that can contain an antioxidant compound
0.45% - 0.65%
Two steps removed from the active form of vitamin A - retinoic acid. Once converted to the retinoic acid in the skin, retinol is proven to be effective against all signs of aging. It improves skin cell turnover, helps fight blemishes and clogged pores, can regulate excess oil production and even skin tone. It can, however, be quite irritating
0.35% - 0.65%
Used for skin exfoliation. It has an anti-inflammatory and anti-bacterial effect, helps to unclog pores, prevent blemishes and speed up healing of the existing ones. Sometimes referred to as a BHA (beta-hydroxy acid)
0.4% - 0.6%
Used to create a thicker product consistency
0.45% - 0.65%
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
0.35% - 0.65%
Can help neutralize free radicals in skin. It can help prevent and treat hyperpigmentation and even out the skin tone
0.3% - 0.55%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.3% - 0.55%
A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin
0.3% - 0.55%
0.25% - 0.45%
Plant extract that can have healing and anti-inflammatory properties. It is a potential allergen and can be irritating
0.25% - 0.45%
0.25% - 0.45%
Helps attract water to the upper layer of the skin. Might have some anti-aging, anti-oxidant, and skin lightening properties, but solid evidence is missing
0.25% - 0.45%
A derivative of azelaic acid. It is obtained by reacting the chloride of azelaic acid with two molecules of glycine (an amino acid) and potassium hydroxide. It is less studied than azelaic acid, but the available research suggests that it also can be effective in reducing skin redness, hyperpigmentation and blemishes. There are claims that it is more bio-available and more effective than azelaic acid, but no comparison study is available. Potassium azeloyl diglycinate is better soluble in water compared with azelaic acid. Because of this property, products with potassium azeloyl digclycinate can have a nicer texture
0.25% - 0.45%
Helps attract water to the upper layer of the skin
0.25% - 0.45%
A plant extract that can help neutralize free radicals in skin. It contains a compound salicin that can theoretically be converted into salicylic acid that, in turn, helps reduce inflammation in skin, but the evidence of effectiveness in skin is lacking and the extract is usually not used in a concentration that would enable an exfoliating effect
0.2% - 0.4%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.25% - 0.45%
A potent anti-oxidant that has been shown to be effective in neutralizing free radicals in skin. There seem to have a synergetic effect of ferulic acid, vitamin E and C, meaning that when the ingredients are used together, they enhance each other's ability protect the skin against free radicals. Ferulic acid also helps to stabilize other ingredients - including vitamins C and E. It can help to even out the skin tone. Ferulic acid is approved for use as a sunscreen ingredient in Japan in concentrations up to 10%
0.25% - 0.45%
0.25% - 0.45%
An emollient that helps soften the upper layer of the skin. Might have some weak anti-oxidant properties
0.25% - 0.5%
An alpha-hydroxy acid (AHA) that helps to remove the dead skin cells on the surface of the skin reveling a more even, smoother complexation. It is also able to stimulate collagen production with long-term use. Could help to reduce pore congestion. It can be irritating to the skin. Apply sunscreen daily if using products with glycolic acid
0.25% - 0.45%
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)
0.25% - 0.45%
Used as a fragrance
0.2% - 0.4%
Helps attract water to the upper layer of the skin
0.25% - 0.45%
Naturally present in skin and helps to attract water to its upper layer
0.25% - 0.45%
Helps shed the upper layer of dead cells from the surface of the skin revealing smoother, brighter skin. It can help to reduce hyperpigmentation. It has anti-bacterial properties, and might help to reduce blemishes, as well as fine lines and wrinkles. It is considered to be gentler than glycolic acid
0.25% - 0.45%
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
0.25% - 0.4%
A plant extract that can help calm down inflammation in skin. Can, however, itself be irritating
0.25% - 0.45%
Helps oil and water mix together. Can be irritating
0.25% - 0.45%
0.25% - 0.4%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.2% - 0.4%
Helps soften the upper layer of the skin, dissolve other ingredients and create a thicker product consistency
0.25% - 0.45%
A compound that combines zinc with a hydrating ingredient PCA. Might to be helpful against acne and clogged pores. Can help calm down inflammation in skin. Could be helpful in reducing the formation of free radicals in skin. Might help to reduce fine lines in wrinkles, but solid evidence is missing
0.2% - 0.35%
Naturally present in skin (urea makes up about 7% of natural moisturizing factors in skin). Attracts water to the upper layer of the skin. Also has a positive effect on the skin barrier beyond the humectant action. Can enhance penetration of other ingredients. Is an exfoliating ingredient when used in high concentrations
0.2% - 0.35%
Helps oil and water mix together
0.2% - 0.4%
Helps oil and water mix together
0.2% - 0.35%
Stabilizes the product formulation
0.15% - 0.25%
An alpha-hydroxy acid (AHA), but is mostly used to stabilize product formulations in cosmetics
0.15% - 0.3%
0.15% - 0.25%
A preservative. It helps prevent bacterial growth in cosmetic products
0.15% - 0.25%
An aromatic blend of unspecified and possibly irritating ingredients
0.05% - 0.15%

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Price
WIMJ similarity score
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Irritancy
IRRITANCY
HIGH
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MEDIUM
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HIGH
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Potential Irritants
All ingredients
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Questions

Scientific Sources