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Can the product deliver on its promises?

See a mistake?
WIMJ summary for moisturizing

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": betaine, hydroxyethyl urea.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
LOW
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

Effective ingredients missing or their concentration is too low.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
does not meet threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
A type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color
20%
Declared
Helps to dissolve other ingredients in a formulation. Slows down the rate of product drying
3.6% - 5.4%
Helps stabilize the product formulation
8.5%
Declared
Helps attract water to the upper layer of the skin and improves the product texture
2.1% - 3.1%
Used to absorb oil and can temporarily mattify skin
1.8% - 2.6%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
1.4% - 2%
A clay mineral. Can absorb oil from the surface of the skin
1.2% - 1.8%
A preservative
0.5% - 1.2%
1% - 1.5%
Used to increase effectiveness of preservatives
0.5% - 1.15%
A derivative of urea, a compound that is naturally present in skin. Attracts water to the upper layer of the skin. Can enhance penetration of other ingredients
0.4% - 0.95%
Can be used to help absorb oil as well as add volume and imporve texture of products.
0.45% - 1.05%
Used to create a thicker product consistency
0.2% - 0.8%
Can work as an exfoliant but is typically used to adjust the product pH
0.15% - 0.6%
An aromatic blend of unspecified and possibly irritating ingredients
0.1% - 0.4%
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
0.1% - 0.35%
Stabilizes the product formulation
0.05% - 0.2%
A preservative
0.05% - 0.2%
0.05% - 0.15%

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Price
WIMJ similarity score
36%
35%
34%
34%
33%
33%
33%
32%
32%
32%
Key ingredients
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Irritancy
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
Potential Irritants
All ingredients
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Questions

Scientific Sources