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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Ultra pigmented for 24 hours of intense colour and hydration"
WIMJ summary for moisturizing

This product can help soften the skin and reduce its moisture loss with emollients and occlusives: cocos nucifera oil, simmondsia chinensis seed oil.

Keep in mind that this product does not contain effective ingredients to attract water to the upper layer of the skin. This is why an additional product with humectants like glycerin or hyaluronic acid can be helpful (apply it before this product for the best results).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
LOW

Ingredients by volume

Ingredient Estimated concentration
An emollient. Found to be as effective as a moisturizer for dry skin as mineral oil. Could be comedogenic
22% - 33%
Helps soften the upper layer of the skin
4.6% - 6.8%
Used to adjust the product's pH
4.2% - 6.3%
Plain old water
3.3% - 5%
An emollient that helps soften the skin but is not effective for restoring its barrier function. Might be helpful to calm down inflammation
2.5% - 3.7%
1.4% - 2.1%
A plant oil that due to its high linoleic acid content can help strengthen skin's barrier function and soften its upper layer
1.6% - 2.4%
Softens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.
1.3% - 2%
Used to thicken the product formulation and might help to add minerals to the surface of the skin. It is used in scrubs as a physical exfoliant. Can increase sensitivity to other ingredients if left on the skin or used in high concentration
0.4% - 0.9%
Can work as an exfoliant but is typically used to adjust the product pH
0.1% - 0.4%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.1% - 0.45%

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Price
WIMJ similarity score
25%
23%
21%
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20%
20%
19%
19%
19%
19%
Key ingredients
Common:
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Irritancy
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
Potential Irritants
All ingredients
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Questions

Scientific Sources