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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"This innovative, scientific concentrate is enriched with vitamin C boosters to give you a more radiant and youthful complexion."
WIMJ summary for anti-aging

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains tetrahexyldecyl ascorbate.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
meets threshold
See a mistake?
Promise
What does the product description say?
"replenish skin's surface layer with essential fatty acids and restore its natural moisture barrier to aid against water loss and environmental damage ."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, caprylyl glycol.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, helianthus annuus seed oil.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for evens skin tone

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: tetrahexyldecyl ascorbate

The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually can help even out the skin tone: emblica officinalis fruit extract.

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (superoxide dismutase, tetrahexyldecyl ascorbate) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

The following ingredients - camellia sinensis leaf extract, emblica officinalis fruit extract also can have an antioxidant effect, but there is less evidence to confirm their effectiveness in skin.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
MEDIUM
meets threshold

How honest is this product?

Promise Can it deliver?
Anti-aging
Moisturizing
Anti-oxidation
Evens skin tone
Total Promises Fulfilled score: 87/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
23% - 34%
Being a lipid soluble form of vitamin C. It is more stable than ascorbic acid, but still degrades quickly and needs to be stabilized in a formulation with another ingredient. It is claimed to penetrate skin better than pure vitamin C and have the the similar benefits, but solid studies of its effectiveness are lacking. Is likely to require a higher concentration in a product than pure vitamin C to be effective.
8.1% - 12.2%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
4.8% - 7.2%
Helps preserve products and creates a nice product texture
3.6% - 5.5%
A preservative. It helps prevent bacterial growth in cosmetic products
0.5% - 1%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
2.1% - 3.1%
A plant extract that might have some anti-oxidant effect in skin, but evidence is lacking
1.7% - 2.5%
A plant extract that might help neutralize free radicals in skin, but research on its effectiveness is lacking
1.4% - 2.1%
A plant extract that might be helping in neutralizing free radicals in skin. It could help reduce hyperpigmentation. There is some research to confirm its effectiveness in skin
1.1% - 1.7%
A plant oil that can help soften the upper layer of the skin. Contains essential oil that can be irritating
1% - 1.6%
A fruit extract that might help neutralize free radicals in skin, but evidence of effectiveness is missing
0.85% - 1.3%
0.55% - 1.3%
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
0.5% - 1.2%
An antioxidant enzyme that is naturally present in skin. It can help support skin barrier function and reduce inflammation in skin. It is used in topical medications for inflammatory skin conditions including atopic dermatitis (eczema) and psoriasis. There are three types of natural Superoxide Dismutase in human skin. The compound used in topical treatments and cosmetics are mimics of typically one of these natural variants
0.45% - 1.05%
An emollient that helps to soften the skin. It has a high contetn of oleic acid that might weaken the skin barrier. Might have some anti-oxidant properties. It might be somewhat helpful against hyperpigmentation.
0.45% - 1.1%
A good emollient helping to soften the skin. Might have some anti-oxidant properties. Adds a fragrance to the product
0.35% - 0.8%
A great emollient that can also have anti-oxidant properties
0.2% - 0.8%
Helps soften the upper layer of the skin and might have some anti-oxidant properties
0.15% - 0.6%
Helps oil and water mix together
0.1% - 0.35%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.1% - 0.35%
Helps to improve the product consistency
0.05% - 0.2%

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