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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Sea Water and Vitamin C & E (in Hippophae Rhamnoides Extract) hydrates and nourishes the skin, while Niacinamide help brighten the skin tone."
WIMJ summary for evens skin tone

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: niacinamide

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
See a mistake?
Promise
What does the product description say?
"Sea Water and Vitamin C & E (in Hippophae Rhamnoides Extract) hydrates and nourishes the skin, while Niacinamide help brighten the skin tone."
WIMJ summary for moisturizing

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": betaine, glycerin.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: niacinamide

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-blemish

This product might be able to help reduce blemishes and clogged pores because it contains niacinamide.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-aging

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains niacinamide.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Evens skin tone
Anti-aging
Anti-blemish
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
MEDIUM
Ingredient Irritancy Skin Benefit
1,2-hexanediol
does not have skin benefit
sea salt
Has skin benefit
ethylhexylglycerin
does not have skin benefit

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Dissolves other ingredients. It does not have additional skin benefits compared to plain water
8.4% - 10.3%
A silicone that helps improve the product texture and spreadability. Can absord oil creating a short-term mattifying effect on the skin
4.3% - 5.3%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3% - 3.7%
A silicone that serves as an emollient. Helps create a nice non-greasy feels
2.4% - 2.9%
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture
1.9% - 2.4%
1.6% - 2%
A preservative
0.7% - 1.05%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
1.2% - 1.4%
Helps attract water to the upper layer of the skin and improves the product texture
0.95% - 1.15%
Used to thicken the product formulation and might help to add minerals to the surface of the skin. It is used in scrubs as a physical exfoliant. Can increase sensitivity to other ingredients if left on the skin or used in high concentration
0.7% - 1.05%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.6% - 0.9%
A type of silicone that helps water and oil mix together. Can help to soften upper layer of the skin
0.55% - 0.85%
A preservative
0.55% - 0.8%
A plant oil with a high content of volatile compounds that can irritate the skin and lead to allergic reactions. Can lead to photosensitivity
0.45% - 0.7%
Plain old water
0.5% - 0.7%
Dissolves other ingredients. It does not have additional skin benefits compared to plain water
0.45% - 0.7%
A silicone that helps improve the product texture and spreadability. Can absord oil creating a short-term mattifying effect on the skin
0.45% - 0.7%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.4% - 0.65%
A silicone that serves as an emollient. Helps create a nice non-greasy feels
0.35% - 0.65%
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture
0.25% - 0.5%
0.25% - 0.45%
A preservative
0.2% - 0.35%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.2% - 0.35%
Helps attract water to the upper layer of the skin and improves the product texture
0.15% - 0.3%
Used to thicken the product formulation and might help to add minerals to the surface of the skin. It is used in scrubs as a physical exfoliant. Can increase sensitivity to other ingredients if left on the skin or used in high concentration
0.15% - 0.3%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.15% - 0.25%
A type of silicone that helps water and oil mix together. Can help to soften upper layer of the skin
0.1% - 0.2%
A preservative
0.05% - 0.15%
A plant oil with a high content of volatile compounds that can irritate the skin and lead to allergic reactions. Can lead to photosensitivity
0.05% - 0.1%

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