
1 of 3 advertised claims delivered
“Shea butter deeply moisturises .”
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
glycerin, aloe barbadensis leaf juice.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, helianthus annuus seed oil.
“Caffeine helps skin look firmer and smoother .”
Effective ingredients missing or their concentration is too low.
“How To Use Gently buff away dead skin using an exfoliator before applying the Gradual Tan Firming Lotion.”
This product does not contain effective exfoliating ingredients. It might be able to deliver physical exfoliation, that is scrub off some of the dead cells on the surface of the skin. We do not recommend physical exfoliation, because it is not uniform (some bits of skin can get exfoliated too much while others not at all). It can also traumatize the skin and aggrevate acne and other skin conditions.


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Filter by role to see what each ingredient is doing.
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
More about Aloe barbadensis leaf juiceA good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
More about Caprylic/capric triglycerideAn emollient that helps soften the skin and might help calm down inflammation
More about Carthamus tinctorius seed oilActs as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
More about PropanediolOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
More about GlycerinHelps water and oil mix together
More about Polyglyceryl-2 stearateHelps products spread more easily and works as an emollient to soften skin
More about Dicaprylyl carbonateWorks as a humectant helping to attract water to the upper layer of the skin and might be effective as an anti-oxidant.
More about Alaria esculenta extractA great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
More about Butyrospermum parkii butterMight be helpful in neutralizing free radicals. Can have a dehydration effect that might somewhat decrease the look of puffy eyes
More about CaffeineHelps thicken the product formula and create a nice product formulation
More about CarrageenanA non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
More about Cetearyl alcoholHelps water and oil in the product mix well together and improves product texture
More about Cetearyl glucosideCan work as an exfoliant but is typically used to adjust the product pH
More about Citric acidA polyhydroxy acid (PHA) that helps shed the dead cells from the skin surface revealing smoother skin. Is believed to be genter than AHAs. It helps attract water to the upper layer of the skin and can stimulate production of skin's own hyaluronic acid resulting in improved hydration levels. It has been shown to be helpful against acne and clogged pores if used consistently (e.g over a period of 12 weeks) in high enough concentration. It can help reduce fine lines and wrinkles and improve skin tone with long-term application. Can help neutralize free radicals
More about GluconolactoneAn emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
More about Glyceryl stearateA great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
More about Helianthus annuus seed oilEssential oil that can be irritating
More about Lavandula angustifolia flower extractAn aromatic blend of unspecified and possibly irritating ingredients
More about ParfumMight be helpful in protecting skin collagen and elastin from breaking down but solid research is lacking
More about Pisum sativum extractSoftens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.
More about Simmondsia chinensis seed oilAn emollient that helps soften the skin
More about Stearyl alcoholPure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
More about TocopherolA preservative. Can be used to mask unpleasant smell. Can be irritating
More about Benzyl alcoholAloe barbadensis leaf juice, Caprylic/capric triglyceride, Dihydroxyacetone, Carthamus tinctorius seed oil, Water, Propanediol, Glycerin, Polyglyceryl-2 stearate, Dicaprylyl carbonate, Alaria esculenta extract, Butyrospermum parkii butter, Caffeine, Carrageenan, Cetearyl alcohol, Cetearyl glucoside, Citric acid, Gluconolactone, Glyceryl stearate, Helianthus annuus seed oil, Hydrolyzed adansonia digitata seed extract, Lavandula angustifolia flower extract, Parfum, Pisum sativum extract, Simmondsia chinensis seed oil, Stearyl alcohol, Tocopherol, Benzyl alcohol, Potassium sorbate, Sodium benzoate
Retailers ranked by price — lowest first.
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Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.
| CoolaGradual Tan Firming LotionYOUR PRODUCT | Josie Maran CosmeticsWhipped Argan Pro-Retinol Body Butter | Seed PhytonutrientsBody Moisturizer | Green PeopleScent Free Hand and Body Lotion | |
|---|---|---|---|---|
| Match | — | 58% | 58% | 57% |
| Price | $32.98 | $15.00−$17.98 | $7.20−$25.78 | $30.41−$2.57 |
| Shared key ingredients | — | 6 of 9 | 6 of 9 | 4 of 9 |
| Key difference | — | Panthenol | Camelina Sativa Seed Oil | Marshmallow Root Extract |
| Irritancy | Medium | Medium | Medium | Medium |
| Drying alcohol | — | — | — | — |
| View product | Shop | Shop | Shop |
Every concentration estimate and effectiveness label is anchored to one of these 21 studies and safety reviews.
Affiliate links · As an Amazon Associate, WIMJ earns from qualifying purchases.