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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Lightweight and creamy, this gel wont feel heavy or greasy protecting and encouraging moisture retention via a cocktail of powerful plants, even if you suffer from dry, flaky or itchy skin."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, lactobacillus ferment.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: cocos nucifera fruit extract, vitis vinifera seed oil.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
An emollient that softens the skin
4.1% - 6.1%
A fermentation product created by bacteria Lactobacillus. The fermented product has anti-bacterial properties and might be helpful in calming down inflammation, but studies are lacking. Helps attract water to the upper layer of the skin. Can be used as a preservative
3.2% - 4.8%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
2.6% - 3.8%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
2% - 3%
A non-living ingredient made by fermentation with the bacteria Lactobacillus. It can help attract water to the upper layer of the skin and might help reduce inflammation
1.6% - 2.5%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
1.5% - 2.2%
An emollient. Found to be as effective as a moisturizer for dry skin as mineral oil. Could be comedogenic
1.2% - 1.8%
0.95% - 1.4%
Lecithin derivative. It helps oil and water mix together and can enhance penetration of other ingredients. It helps soften the upper layer of the skin
0.55% - 1.25%
Used to create gel-like formulas and stabilize emulsions
0.4% - 1%
Might be somewhat helpful in reducing hyperpigmentation and neutralizing free radicals but its typical concentration in a product is too low for having an effect
0.35% - 0.75%
A great emollient that can also have anti-oxidant properties
0.2% - 0.7%
Used to create a thicker product consistency
0.15% - 0.6%
Creates a thin drying film on the skin resulting in a short-term tightening effect
0.15% - 0.55%
0.1% - 0.4%
0.1% - 0.5%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.1% - 0.45%
Used as a fragrance. Can be irritating
0.1% - 0.35%
An alpha-hydroxy acid (AHA), but is mostly used to stabilize product formulations in cosmetics
0.1% - 0.35%
Can work as an exfoliant but is typically used to adjust the product pH
0.1% - 0.3%
Used to absorb oil and can temporarily mattify skin
0.15% - 0.55%
A preservative
0.05% - 0.15%
A preservative
0.05% - 0.15%
A fragrance. Can be irritating
0.05% - 0.15%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.01% - 0.05%
A fragrance. Can be irritating
0.01% - 0.05%
A fragrance. Can be irritating
0.01% - 0.05%

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