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Can the product deliver on its promises?

WIMJ summary for sun protection

This product offers broad spectrum sun protection, but it is weak. We recommend to use a broad spectrum sunscreen with at least SPF 30.

This product can be considered "reef safe" because it does not contain the UV filters (oxybenzone and octinoxate) that can be harmful to coral reefs when present in the water in high concentrations.

Organic filters
Ingredient UVB UVA I UVA II Stability
butyl methoxydibenzoylmethane
cross
Offers UVA I protection
Offers UVA II protection
Is photo stable
ethylhexyl salicylate
Offers UVB protection
Does not offer UVA I protection
Does not offer UVA II protection
Is photo stable
See a mistake?
Promise
What does the product description say?
"Helps visibly repair on four major signs of ageing."
WIMJ summary for anti-aging

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains acetyl glucosamine.

These ingredients in the product can also be helpful, even though there is less evidence for their effectiveness: acetyl hexapeptide-8.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
meets threshold
LOW
meets threshold
See a mistake?
Promise
What does the product description say?
"lines & wrinkles, loss firmness/elasticity, dark spots/uneven skin tone and lack of radiance."
WIMJ summary for evens skin tone

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: acetyl glucosamine

The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually can help even out the skin tone: glycine soja protein.

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

This product can also help with skin tone because it offers sun protection. Sun damage is the main factor causing age spots, darkening of post-acne marks and other discolorations. This is why sun protection is the best strategy for maintaining an even skin tone. We, however, do not recommend using this product as a sunscreen because the protection it offers is not strong enough).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
meets threshold
MEDIUM
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Smart Moisturizer SPF15"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: algae extract, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, myristyl myristate.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: acetyl glucosamine, acetyl hexapeptide-8

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Sun protection
Anti-aging
Moisturizing
Evens skin tone
Total Promises Fulfilled score: 87/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.4% - 5.3%
A synthetic ester of salicylic acid that is used to help disperse pigments and boost effectiveness of sunscreen ingredients. It is able to absorb UV light (working as an organic, or chemical filter), but is not approved as a sunscreen ingredient on its own
4.1% - 5%
Octisalate. A UV filter. It offers some protection against the sun rays that cause sunburn (UVB), but does not protect against the most aging sun rays (UVA). It loses its effectiveness quickly when exposed to sunlight. It is an organic, or so called "chemical" sunscreen
3.5% - 4.3%
Used to stabilize product formulations and individual ingredients (for example, sunscreens). Can be an allergen
2.3% - 2.8%
Avobenzone. An organic, or so-called "chemical" UV filter. Protects against both UVA and UVB rays. Needs to be combined with other filters in a formulation to be stable.
2.4% - 3%
An emollient that helps soften the skin. Often used to stabilize other ingredients, for example, sunscreen
1.6% - 1.9%
Non-drying alcohol that helps water and oil mix together. Also serves as an emollient
1.5% - 1.8%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
1.1% - 1.4%
An emollient. Is not recommended for acne-prone skin as it can be comedogenic
1% - 1.3%
Helps soften upper layer of the skin and can enhance penetration of other ingredients into the upper layer of the skin
0.7% - 1.05%
Increases thickness of a product. Texture enhancer for oil-in-water emulsions
0.55% - 0.85%
0.5% - 0.75%
Can help attract water to the upper layer of the skin
0.45% - 0.7%
A plant extract that can help calm down inflammation in skin
0.4% - 0.6%
A plant extract that can contain an anti-inflammatory compound
0.35% - 0.6%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
0.45% - 0.7%
Plant extract that helps the skin to attract water and make it more smooth for touch. Also shows promise of anti-aging properties, but research is not extensive yet
0.45% - 0.65%
Might be helpful in neutralizing free radicals. Can have a dehydration effect that might somewhat decrease the look of puffy eyes
0.3% - 0.55%
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
0.3% - 0.55%
A product of yeast fermentation. Helps attract water to the upper layer of the skin
0.25% - 0.45%
A protein derived from milk. In skincare products, might help to soften the upper layer of the skin
0.25% - 0.5%
Used to create a nice product consistency
0.3% - 0.5%
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
0.2% - 0.4%
Can help attract water to the upper layer of the skin. In crystal form, it can work as a gentle exfoliant, gentler than the salt scrub. Helps stabilize the emulsion
0.2% - 0.4%
Might have some moisturising properties. Is not effective when applied topically beyond some moisturizing effect
0.2% - 0.4%
Can help neutralize free radicals in skin. Preliminary studies show that it can be more effective than coenzyme Q10 but studies on effective concentration for topical applications are lacking
0.25% - 0.45%
0.25% - 0.45%
A type of silicone that helps to soften upper layer of the skin and create a nice product texture
0.25% - 0.45%
Used to thicken the product's texture
0.35% - 0.65%
A more stable but less potent derivative of vitamin C. It can help neautralize free radicals and even out the skin tone if used in high enough concentration (required levels are likely to be much higher than for pure vitamin C, and solid studies are lacking at the moment)
0.2% - 0.4%
A plant extract that helps to attract water to the upper layer of the skin and soften it. It might be helpful in neutralizing free radicals. It might be somewhat helpful for evening out the skin tone. It might be able to support elastin production but solid research is lacking
0.25% - 0.5%
Helps oil and water mix togehter and creates a nice product texture
0.3% - 0.6%
Helps oil and water mix together
0.3% - 0.55%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
0.3% - 0.55%
An effective moisturizing ingredient that also has been shown to be effective in evening out the skin tone and reducing hyperpigmentation. It can help somewhat reduce wrinkles in skin
0.2% - 0.4%
Helps soften the upper layer of the skin. Could be comedogenic due to the myrisic acid content
0.25% - 0.45%
A type of silicone. Used to improve product texture
0.25% - 0.45%
Helps preserve products and creates a nice product texture
0.25% - 0.45%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.25% - 0.45%
Helps to stabilize the product formulation while softening the upper layer of the skin. Can be irritating
0.25% - 0.45%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.2% - 0.35%
Helps create a more spreadable product texture
0.2% - 0.35%
Used to thicken product formulations and create gel-like textures
0.2% - 0.35%
A preservative
0.15% - 0.3%
Helps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve products
0.15% - 0.25%
Used mostly for creating emulsions - helping oil and water mix together. Helps soften the upper layer of the skin
0.2% - 0.35%
Stabilizes the product formulation
0.15% - 0.25%
A preservative. It helps prevent bacterial growth in cosmetic products
0.15% - 0.25%
A yellow dye
0.1% - 0.15%
A colorant
0.05% - 0.15%

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