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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Key Benefits Works to replenish skin with moisture for plumped, vibrant skinInfused with algae, Japanese green tea extracts and vitamin E Helps to minimise the signs of ageing Works to protect against free radicalsA vegan and cruelty-free formula UK300056007"
WIMJ summary for anti-aging

Effective ingredients missing or their concentration is too low.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
HIGH
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Deep Moisture Mask"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: algae extract, anhydroxylitol.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: algae extract, cetearyl alcohol.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Total Promises Fulfilled score: 37/100.

Potential irritants

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.6% - 5.6%
An emollient that helps soften the skin. It also forms a protective on its surface to reduce water loss.
4.1% - 5%
3.1% - 3.8%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
2.3% - 2.8%
2% - 2.4%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
1.6% - 2%
Helps soften the upper layer of the skin and thickens the product's texture
1.6% - 2%
Helps attract water to the upper layer of the skin
1.2% - 1.4%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
0.95% - 1.15%
Fragrance. Can be irritating
0.65% - 0.95%
A plant extract that can be irritating. It can have some anti-bacterial properties, but there are no evidence of a beneficial effect for skin
0.5% - 0.8%
Might help to attract water to the upper layer of the skin
0.5% - 0.75%
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture
0.45% - 0.7%
A plant extract that might be able to help decrease inflammation in skin and have an anti-oxidant effect
0.35% - 0.6%
The ingredient is not recognized
TBC
Plant extract that helps the skin to attract water and make it more smooth for touch. Also shows promise of anti-aging properties, but research is not extensive yet
0.5% - 0.75%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.4% - 0.6%
Helps attract water to the upper layer of the skin and repair the skin barrier function
0.3% - 0.6%
Helps attract water to the upper layer of the skin and repair the skin barrier function
0.3% - 0.55%
Helps attract water to the upper layer of the skin and repair the skin barrir function
0.3% - 0.5%
Helps create a nice product texture and soften the upper layer of the skin
0.3% - 0.55%
Helps to soften the upper layer of the skin
0.3% - 0.5%
Helps to soften the upper layer of the skin without creating a greasy texture
0.25% - 0.5%
Helps attract water to the upper layer of the skin. Could be helpful in restoring the skin barrier function
0.2% - 0.4%
Helps mask the small of other ingredients and improve the product texture
0.25% - 0.45%
A preservative
0.2% - 0.4%
An emollient that can also help water and oil mix together, as well as prevent bacteria growth in products
0.25% - 0.45%
A preservative that comes from radishes fermented by a bacteria. New research suggests that the preservation properties in the ingredient come from an ammonium salt that is not present naturally in radish root but used in its cultivation. Is problematic because the exact amount of the preservative agents is difficult to determine
0.2% - 0.35%
0.2% - 0.35%
Used to stabilize product formulations
0.2% - 0.35%
Used to create a thicker product consistency
0.2% - 0.35%
Helps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve products
0.15% - 0.25%
Can work as an exfoliant but is typically used to adjust the product pH
0.1% - 0.25%
An aromatic blend of unspecified and possibly irritating ingredients
0.05% - 0.1%
A fragrance. Can be irritating
0.05% - 0.1%

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Price
WIMJ similarity score
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Irritancy
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MEDIUM
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Potential Irritants
All ingredients
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Questions

Scientific Sources