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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Suitable for sensitive skin, the moisturiser is powered by GentleBright Technology which works to encourage a more even-looking skin tone, as well as sealing in long-lasting hydration."
WIMJ summary for evens skin tone

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: niacinamide

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
See a mistake?
Promise
What does the product description say?
"Suitable for sensitive skin, the moisturiser is powered by GentleBright Technology which works to encourage a more even-looking skin tone, as well as sealing in long-lasting hydration."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: anhydroxylitol, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: beeswax, vinyl dimethicone.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: niacinamide

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-blemish

This product might be able to help reduce blemishes and clogged pores because it contains niacinamide.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-aging

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains niacinamide.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
meets threshold
LOW
does not meet threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Evens skin tone
Anti-aging
Anti-blemish
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
LOW

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.5% - 6.8%
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture
3.7% - 5.6%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
2.7% - 4%
Helps to soften the upper layer of the skin and create a nice product texture
2% - 3%
A preservative
0.5% - 1.2%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
1.5% - 2.2%
Helps oil and water mix together
1.3% - 1.9%
An emollient that helps soften the skin and creates a thicker product texture
1.1% - 1.7%
Helps oil and water mix together
0.85% - 1.3%
Forms a protective barrier that holds water and keeps dry skin hydrated. Keeps an emulsion from separating into its oil and liquid components, and increases the thickness of a product. Can be an allergen
0.55% - 1.35%
A type of silicone that helps to create a nice product texture and soften the upper layer of the skin
0.45% - 1.1%
Helps attract water to the upper layer of the skin and repair the skin barrir function
0.4% - 0.9%
Can work as an exfoliant but is typically used to adjust the product pH
0.35% - 0.8%
A preservative
0.35% - 0.75%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
0.35% - 0.85%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. Naturally present in skin. Typically has large molecule size unless advertised otherwise on the product label. Helps support skin's barrier function and may help to reduce inflammation
0.3% - 0.7%
0.2% - 0.75%
Helps preserve the product formulation
0.15% - 0.65%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
0.15% - 0.6%
0.1% - 0.45%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.1% - 0.5%
Helps oil and water mix together
0.1% - 0.45%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.1% - 0.4%
0.1% - 0.35%
0.15% - 0.55%
Helps attract water to the upper layer of the skin and repair the skin barrier function
0.05% - 0.25%
Helps attract water to the upper layer of the skin and repair the skin barrier function
0.05% - 0.2%

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